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    • 1. 发明申请
    • PROVIDING CONTENT TO A USER ACROSS MULTIPLE DEVICES
    • 向多个设备的用户提供内容
    • WO2013134393A1
    • 2013-09-12
    • PCT/US2013/029384
    • 2013-03-06
    • GOOGLE INC.RAMACHANDRAN, Vinod KumarWU, PingRAJKUMAR, Nareshkumar
    • RAMACHANDRAN, Vinod KumarWU, PingRAJKUMAR, Nareshkumar
    • G06F15/16G06F17/00
    • H04N21/2396H04L63/0421H04L63/102
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login request from a first device used by a user, the request being associated with a first anonymous identifier associated with the first device, and determining a user tag for the user, that does not include any personally identifiable information associated with the user. The method further comprises receiving a second login request from a second different device used by the user, the request being associated with a second different anonymous identifier associated with the second different device, and storing an association between the user tag, first anonymous identifier and second different anonymous identifier. The method further comprises receiving a request for content from either the first or second different device and providing content in response to the request using the association.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于提供内容的方法。 该方法包括从用户使用的第一设备接收第一登录请求,所述请求与与第一设备相关联的第一匿名标识符相关联,以及确定用户的用户标签,其不包括相关联的任何个人身份信息 与用户。 所述方法还包括从所述用户使用的第二不同设备接收第二登录请求,所述请求与与所述第二不同设备相关联的第二不同匿名标识符相关联,以及存储所述用户标签,第一匿名标识符和第二匿名标识符之间的关联 不同的匿名标识符。 该方法还包括从第一或第二不同设备接收对内容的请求,并且响应于使用该关联的请求来提供内容。
    • 2. 发明申请
    • FREQUENCY CAPPING OF CONTENT ACROSS MULTIPLE DEVICES
    • 通过多个设备的内容的频率捕获
    • WO2013163593A1
    • 2013-10-31
    • PCT/US2013/038482
    • 2013-04-26
    • GOOGLE INC.RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod Kumar
    • RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod Kumar
    • G06Q50/10
    • G06Q30/0251G06Q30/0241H04L29/06H04L29/08072
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for delivering content. The method comprises identifying impressions of content to a user accessing resources using different requesting sources. The method further comprises storing impression data for the identified impressions in association with the user and requesting source. The method further comprises storing requesting source characteristic information with the impression data and identifying parameters that require limits on a number of impressions that are to occur in a time period and type of requesting source. The method further comprises receiving a request for content from a particular requesting source associated with the user, and determining when impressions available for that type of requesting source have been satisfied, and when not, enabling delivery of a content item associated with a campaign to the requesting source responsive to the received request.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于递送内容的方法。 该方法包括:向使用不同请求源访问资源的用户识别内容的展示。 该方法还包括存储与用户和请求源相关联的所识别的印象的展示数据。 该方法还包括存储请求源特征信息与印象数据,并且识别需要对在时间段和请求源的类型中发生的多次展示的限制的参数。 该方法还包括从与用户相关联的特定请求源接收对内容的请求,以及确定何时可以满足针对该类型的请求源的可用展现次数,以及何时不能,将与广告活动相关联的内容项目传送到 响应于所接收的请求请求源。
    • 3. 发明申请
    • PROVIDING CONTENT TO A USER ACROSS MULTIPLE DEVICES
    • 向多个设备的用户提供内容
    • WO2013163575A1
    • 2013-10-31
    • PCT/US2013/038457
    • 2013-04-26
    • GOOGLE INC.RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod KumarVEMULA, Gopal Venu
    • RAJKUMAR, NareshkumarRAMACHANDRAN, Vinod KumarVEMULA, Gopal Venu
    • G06F21/31G06F21/44G06F15/16
    • H04L9/0861H04L9/3226H04L2209/42
    • Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a first login associated with a first anonymous identifier and first device, creating an associated first private-public key pair, storing a first private key locally in the first device, and publishing a first public key. The method further comprises receiving a second login from a second different device, creating a second private-public key pair, storing a second private key, publishing the second public key, creating a secret key using the first public key, and associating a second anonymous identifier with the secret key. The method further comprises subsequently receiving a login on the first device, creating the secret key, associating the first anonymous identifier with the secret key, receiving a request for content from either device, and providing content using the association.
    • 方法,系统和装置,包括在计算机可读存储介质上编码的计算机程序,并且包括用于提供内容的方法。 该方法包括接收与第一匿名标识符和第一设备相关联的第一登录,创建相关联的第一私钥对,本地在第一设备中存储第一私钥,以及发布第一公钥。 该方法还包括从第二不同设备接收第二登录,创建第二私钥公钥对,存储第二私钥,发布第二公钥,使用第一公钥创建秘密密钥,以及将第二匿名 标识符与秘密密钥。 该方法还包括随后在第一设备上接收登录,创建秘密密钥,将第一匿名标识符与秘密密钥相关联,从任一设备接收对内容的请求,以及使用关联提供内容。
    • 4. 发明申请
    • METHOD AND APPARATUS FOR IDENTIFYING VIRTUAL CONTENT CANDIDATES TO ENSURE DELIVERY OF VIRTUAL CONTENT
    • 识别虚拟内容候选的方法和装置,以确保虚拟内容的传送
    • WO2012094316A1
    • 2012-07-12
    • PCT/US2012/020077
    • 2012-01-03
    • GOOGLE INC.TSAO, TuCHOI, NigelRAMACHANDRAN, Vinod KumarWU, Ping
    • TSAO, TuCHOI, NigelRAMACHANDRAN, Vinod KumarWU, Ping
    • G06Q30/00
    • G06Q30/02
    • An apparatus and method is provided that ensures virtual content providers such as advertisers that their virtual content will reach every mobile device (101), every application (105-1, 105-2) within each mobile device and/or every user. Such functionality is referred to herein as a "guaranteed reach". Guaranteed reach parameters including reach type parameters (mobile devices, applications and/or users) are specified in a memory. A server (102) receives a virtual content request and a received target identification uniquely identifying, for example, the requesting device (101) via a network (103). The server (102) identifies virtual content candidates from the memory (117) by comparing the received target identification to the stored target identification associated with the virtual content. The guaranteed reach parameters may also include frequency-based criteria that guarantee a frequency of impression(s) for particular virtual content and guaranteed priority criteria to ensure the guarantee will be met.
    • 提供了一种设备和方法,其确保诸如广告主的虚拟内容提供商,其虚拟内容将到达每个移动设备(101),每个移动设备和/或每个用户内的每个应用(105-1,105-2)。 这种功能在本文中被称为“保证范围”。 在存储器中指定包括到达类型参数(移动设备,应用和/或用户)的保证范围参数。 服务器(102)经由网络(103)接收唯一地识别例如请求设备(101)的虚拟内容请求和接收到的目标标识。 服务器(102)通过将接收到的目标标识与存储的与虚拟内容相关联的目标标识进行比较来识别来自存储器(117)的虚拟内容候选。 保证的到达参数还可以包括基于频率的标准,其保证特定虚拟内容的印象的频率和保证的优先级标准以确保满足保证。
    • 5. 发明申请
    • METHOD TO ADAPT ADS RENDERED IN A MOBILE DEVICE BASED ON EXISTENCE OF OTHER MOBILE APPLICATIONS
    • 基于其他移动应用的存在来适应移动设备中的ADS的方法
    • WO2012151206A2
    • 2012-11-08
    • PCT/US2012/035990
    • 2012-05-01
    • GOOGLE INC.RAMACHANDRAN, Vinod KumarBROWNE, Dean
    • RAMACHANDRAN, Vinod KumarBROWNE, Dean
    • G06Q30/02
    • A method, apparatus and computer-readable storage medium for adapting alternative documents associated with content to be rendered in a mobile device is disclosed. A method, apparatus and computer-readable storage medium for adapting content, such as ads, based on presence or absence of certain mobile applications is disclosed. The mobile device performs receiving a group of contents together with condition code for each respective content. The mobile device checks a condition code, which includes examining the set of mobile applications contained in the mobile device, selecting and showing the content whose condition code specifying presence or absence of a set of mobile applications is met. A server computer is disclosed for serving a requested content based on checking a condition code. A client front-end is disclosed that enables specifying an ordered sequence of alternative documents or specifying conditions to be met in order to show respective content from a group.
    • 公开了一种用于调整与在移动设备中呈现的内容相关联的备选文档的方法,装置和计算机可读存储介质。 公开了一种用于根据某些移动应用的存在或不存在来适应诸如广告之类的内容的方法,装置和计算机可读存储介质。 移动设备执行接收一组内容以及各个内容的条件代码。 移动设备检查条件代码,其包括检查移动设备中包含的移动应用的集合,选择并示出满足一组移动应用的条件代码的内容。 公开了一种服务器计算机,用于基于检查条件代码来服务所请求的内容。 公开了客户端前端,其能够指定备选文档的有序序列或指定要满足的条件,以便从组中显示相应的内容。
    • 9. 发明申请
    • MATCHING CONVERSIONS FROM APPLICATIONS TO SELECTED CONTENT ITEMS
    • 从应用程序到选定的内容项目的匹配转换
    • WO2016028476A1
    • 2016-02-25
    • PCT/US2015/043400
    • 2015-08-03
    • GOOGLE INC.
    • RAMACHANDRAN, Vinod Kumar
    • G06Q30/02
    • H04L51/046G06Q30/0242H04L67/42
    • Matching conversions from within applications on a client device to interactions with content items presented with resources may include receiving first data associated with an interaction with a content item displayed with a resource. The first data includes an application identifier for an application associated with the content item and an account identifier. The matching may also include receiving second data from the client device associated with a conversion using the application. The second data includes the application identifier and a device identifier for the client device. The matching may further include receiving third data from the client device that includes the account identifier and the device identifier. The conversion can be determined as associated with the interaction with the content item displayed with the resource based on matching the second data with the first data based on the third data.
    • 将来自客户端设备上的应用内的转换与与资源呈现的内容项的交互相匹配可以包括接收与与资源一起显示的内容项的交互相关联的第一数据。 第一数据包括与内容项目相关联的应用的应用标识符和帐户标识符。 所述匹配还可以包括从所述客户端设备接收与使用所述应用的转换相关联的第二数据。 第二数据包括应用标识符和客户端设备的设备标识符。 匹配还可以包括从客户端设备接收包括帐户标识符和设备标识符的第三数据。 可以基于第三数据,基于与第二数据与第一数据匹配来确定与与资源一起显示的内容项的交互相关联的转换。
    • 10. 发明申请
    • APPLICATION INSTALLATION CONVERSION AND IDENTIFICATION
    • 应用安装转换和识别
    • WO2016003725A1
    • 2016-01-07
    • PCT/US2015/037411
    • 2015-06-24
    • GOOGLE INC.
    • SAXENA, ShobhitRAMACHANDRAN, Vinod KumarLIU, LuSANAN, ShibaniLANGNER, Ying-Chieh Belinda
    • G06Q10/00
    • G06Q30/0246G06F8/61G06Q10/00
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for detecting and utilizing conversion data are disclosed. In one aspect, a method includes receiving an indication of a user interaction with an advertisement presented at a user device; receiving a user identifier corresponding to the user device; determining that the first application was installed on the user device, based at least in part on a device identifier of the user device being received with installation data corresponding to the installation; receiving, from a second application installed on the user device, (1) the user identifier and (2) the device identifier of the user device; determining, based on receipt of the user identifier and device identifier from the second application that the installation of the first application is attributable to the user interaction.
    • 公开了包括用于检测和利用转换数据的计算机存储介质上编码的计算机程序的方法,系统和装置。 一方面,一种方法包括:接收与在用户设备处呈现的广告的用户交互的指示; 接收对应于该用户设备的用户标识符; 至少部分地基于正在接收的用户设备的设备标识符来确定所述第一应用被安装在所述用户设备上,所述安装数据对应于所述安装; 从安装在用户设备上的第二应用程序接收(1)用户标识符和(2)用户设备的设备标识符; 基于从第二应用程序接收到用户标识符和设备标识符,确定第一应用的安装可归因于用户交互。