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1. 发明申请

WO2011137123A2 LOCATION-BASED ADVERTISEMENT CONVERSIONS 审中-公开
标题翻译：基于位置的广告转换
公开(公告)号：WO2011137123A2
公开(公告)日：2011-11-03
申请号：PCT/US2011/033966
申请日：2011-04-26
申请人： GOOGLE INC. , LIN, Jennifer W. , KRISHNAKUMAR, Anita , JAIN, Ravi
发明人： LIN, Jennifer W. , KRISHNAKUMAR, Anita , JAIN, Ravi
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q30/0246
摘要： In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：通常，本说明书涉及内容呈现。本说明书中描述的主题的一个方面可以体现在包括向用户呈现一个或多个内容项目的动作的方法中，每个内容项目与转换位置相关联; 记录呈现给所述用户的所述一个或多个内容项目中的每一个的标识符; 从用户接收位置和用户标识符; 使用所述用户标识符来标识呈现给所述用户的一个或多个内容项目，并且使用一个或多个处理器将所述位置与所呈现给所述用户的所述一个或多个内容项目的转换位置进行比较; 并记录具有与接收到的位置匹配的转换位置的特定呈现内容项目的转换。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

2. 发明申请

WO2012040113A3 AD WALLET 审中-公开
公开(公告)号：WO2012040113A3
公开(公告)日：2012-03-29
申请号：PCT/US2011/052177
申请日：2011-09-19
申请人： GOOGLE INC. , WAYLONIS, Dan , KRISHNAKUMAR, Anita , WU, Ping
发明人： WAYLONIS, Dan , KRISHNAKUMAR, Anita , WU, Ping
IPC分类号： G06Q30/00
摘要： In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting a first content item to a first device associated with a user; receive a input from the first device indicating that the first content item has been stored in a repository of the first device; in response to the input, synchronizing the repository of the first device with a user account including the first content item; receiving a request for one or more content items stored in the user account from a second device associated with the user; presenting the requested content items on the second device associated with the user including the first content item; and receiving an indication of a conversion event associated with the presented first content item on the second device.

3. 发明申请

WO2011162908A2 AD PRIVACY MANAGEMENT 审中-公开
标题翻译： AD隐私管理
公开(公告)号：WO2011162908A2
公开(公告)日：2011-12-29
申请号：PCT/US2011/038321
申请日：2011-05-27
申请人： GOOGLE INC. , WU, Ping , KRISHNAKUMAR, Anita , CHANDRA, Deepak
发明人： WU, Ping , KRISHNAKUMAR, Anita , CHANDRA, Deepak
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06F21/6245 , G06F2221/2101 , G06F2221/2143
摘要： In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a privacy request from a mobile device, the privacy request including an encoded device identifier; authenticating the request; decoding the device identifier; retrieving mobile device advertising data associated with the decoded device identifier; and applying the privacy request to the mobile device advertising data. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：通常，本说明书涉及内容呈现。通常，本说明书中描述的主题的一个方面可以体现在包括从移动设备接收隐私请求的动作的方法中，隐私请求包括编码的设备标识符; 认证请求; 解码设备标识符; 检索与解码的设备标识符相关联的移动设备广告数据; 以及将所述隐私请求应用于所述移动设备广告数据。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

4. 发明申请

WO2011143236A2 AD REDEMPTION 审中-公开
标题翻译：补救赎回
公开(公告)号：WO2011143236A2
公开(公告)日：2011-11-17
申请号：PCT/US2011/035950
申请日：2011-05-10
申请人： GOOGLE INC. , CHATTERJEE, Surojit , KRISHNAKUMAR, Anita , WU, Ping
发明人： CHATTERJEE, Surojit , KRISHNAKUMAR, Anita , WU, Ping
CPC分类号： G06Q30/02 , G06Q30/0223 , G06Q30/0225 , G06Q30/0235 , G06Q30/0238
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of sending one or more redeemable content items to a user, each content item being configured for redemption at a physical retail location; receiving a request from the user to redeem a content item of the one or more content items at a particular physical retail location; validating, using one or more processor, the content item for redemption; if the content item is valid for redemption, notifying a corresponding retailer of the content item redemption to be applied to a pending retail transaction; and logging the redemption. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括向用户发送一个或多个可兑换内容项目的动作的方法中，每个内容项被配置为在物理零售位置进行兑换; 接收来自所述用户的请求，以在特定物理零售位置兑换所述一个或多个内容项的内容项; 使用一个或多个处理器验证内容项目以进行兑换; 如果内容项目有效赎回，通知相应的零售商将内容项目赎回应用于未决零售交易; 并记录兑换。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

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