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1. 发明申请

WO2012141733A1 AGGREGATION OF CONVERSION PATHS UTILIZING USER INTERACTION GROUPING 审中-公开
标题翻译：使用用户交互分组的转换模式的聚合
公开(公告)号：WO2012141733A1
公开(公告)日：2012-10-18
申请号：PCT/US2011/054065
申请日：2011-09-29
申请人： GOOGLE INC. , JIA, Ying Hua , HSIAO, Sissie Ling-le , CHOC, Theodore Nicholas , CAI, Hongxu , SECKAR, Nicholas
发明人： JIA, Ying Hua , HSIAO, Sissie Ling-le , CHOC, Theodore Nicholas , CAI, Hongxu , SECKAR, Nicholas
IPC分类号： G06Q50/00 , G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0242
摘要： Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for aggregating conversion paths utilizing user interaction grouping. In one aspect, information regarding a plurality of conversion paths is received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A sorted list of grouping definitions that includes one or more group rules is received and the conversion paths are converted into group paths based upon the one or more group rules. Each group path includes one or more group elements corresponding to each user interaction of a corresponding conversion path. The plurality of group paths are aggregated based upon the number and order of group elements within each group path. Information regarding the aggregated group paths can then be provided, for example, through a report.
摘要翻译：方法，系统和装置，包括在计算机可读介质上编码的计算机程序，用于利用用户交互分组聚合转换路径。在一个方面，接收关于多个转换路径的信息。每个转换路径包括包括多个维数据的一个或多个用户交互。收到包含一个或多个组规则的分组定义的排序列表，并且基于一个或多个组规则将转换路径转换成组路径。每个组路径包括对应于相应转换路径的每个用户交互的一个或多个组元素。基于每个组路径内的组元素的数量和顺序聚合多个组路径。然后可以提供有关聚合组路径的信息，例如通过报告。

2. 发明申请

WO2012141730A1 PATH LENGTH SELECTOR 审中-公开
标题翻译：路线长度选择器
公开(公告)号：WO2012141730A1
公开(公告)日：2012-10-18
申请号：PCT/US2011/053838
申请日：2011-09-29
申请人： GOOGLE INC. , CHOC, Theodore Nicholas , CAI, Hongxu
发明人： CHOC, Theodore Nicholas , CAI, Hongxu
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/0241
摘要： Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium for providing data related to conversion paths. In one aspect, conversion path data for a plurality of conversion paths is received. The conversion path data includes a path length measure for each conversion path in the plurality of conversion paths. One or more groups of paths length measures and an aggregate performance measure for each path length measure group are determined. The aggregate performance measure can be a total number of conversions. Instructions for displaying the list of the one or more groups of path length measures, corresponding aggregate measures, and a graphical representation based on the one or more groups and aggregate performance are provided. The graphical representation can be a histogram.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的用于提供与转换路径有关的数据的计算机程序。一方面，接收多个转换路径的转换路径数据。转换路径数据包括多个转换路径中每个转换路径的路径长度测量。确定每个路径长度测量组的一组或多组路径长度度量和聚合性能度量。总体效果量度可以是总转化次数。提供了显示一组或多组路径长度测量，相应聚合度量以及基于一个或多个组和集合性能的图形表示的列表的说明。图形表示可以是直方图。

3. 发明申请

WO2015084634A2 METHODS AND SYSTEMS FOR CREATING A DATA-DRIVEN ATTRIBUTION MODEL FOR ASSIGNING ATTRIBUTION CREDIT TO A PLURALITY OF EVENTS 审中-公开
标题翻译：用于创建数据驱动引导模型的方法和系统，用于将参与信用评估给多种活动
公开(公告)号：WO2015084634A2
公开(公告)日：2015-06-11
申请号：PCT/US2014/067295
申请日：2014-11-25
申请人： GOOGLE INC.
发明人： LITTLE, Richard Edward , KEE, William Patrick , BIDYUK, Bozhena , CAI, Chao , BARNEY, David Earl , SCHNABL, Stefan , HUANG, John Chih Chang , JACKSON, Todd Morris , ZHAO, Xiaosa , STEWART, James Edward , CAI, Hongxu
CPC分类号： G06Q30/0242 , G06Q30/0243 , G06Q30/0246
摘要： Methods and systems for providing for display attribution data associated with one or more events are disclosed. Processor identifies channels from paths including events corresponding to position data identifying a position along the path at which the event was performed. Processor determines attribution credits assigned to each event included in the paths corresponding to the channel. Processor determines a number of attribution credits assigned to the channel. Processor identifies, from the paths, a plurality of event-position pairs. Each event-position pair corresponds to events that correspond to a respective channel and are performed at a respective position of the plurality of paths corresponding to the event-position pair. Processor determines, for each identified event-position pair, a weighting based on an aggregate of the attribution credits assigned to the events to which the event-position pair corresponds. Processor provides, for display, a visual object including an indicator to display the determined weightings.
摘要翻译：公开了用于提供与一个或多个事件相关联的显示属性数据的方法和系统。处理器识别来自路径的信道，包括与标识沿着该事件执行的路径的位置的位置数据相对应的事件。处理器确定分配给与通道相对应的路径中包括的每个事件的归因信用。处理器确定分配给频道的归因信用数量。处理器从路径识别多个事件位置对。每个事件位置对对应于对应于相应信道的事件，并且在对应于事件 - 位置对的多个路径的相应位置执行。处理器对于每个识别的事件 - 位置对，基于分配给事件 - 位置对对应的事件的归因信用的总和来确定加权。处理器提供用于显示的视觉对象，其包括用于显示确定的权重的指示符。

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