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1. 发明申请

WO2013012429A1 MULTI-CHANNEL CONVERSION PATH POSITION REPORTING 审中-公开
标题翻译：多通道转换路径位置报告
公开(公告)号：WO2013012429A1
公开(公告)日：2013-01-24
申请号：PCT/US2011/053934
申请日：2011-09-29
申请人： GOOGLE INC. , HSIAO, Sissie, Ling-Ie , EWALD, Eric , CHOC, Theodore, Nicholas , TANGNEY, Cameron
发明人： HSIAO, Sissie, Ling-Ie , EWALD, Eric , CHOC, Theodore, Nicholas , TANGNEY, Cameron
IPC分类号： G06F17/00 , G06F17/40 , G06Q30/02
CPC分类号： G06F3/0484 , G06F17/30867 , G06Q30/0241
摘要： Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving information regarding a plurality of conversion paths. Each conversion path includes one or more user interactions, corresponds to a user, and ends with a conversion interaction. A list of channel groups is received. Each channel group includes a name and one or more group rules that refer to the characteristics of one or more user interactions of the plurality of conversion paths. Each user interaction in the plurality of conversion paths is grouped based upon the list of channel groups. A selection of channels to visualize is received and for each of the selected channels to visualize the user interactions are aggregated based upon the channel group of the user interaction and a position of the user interaction within the conversion path. Information regarding the aggregated user interactions for each of the selected channels is provided.
摘要翻译：方法，系统和装置，包括在计算机可读介质上编码的计算机程序，用于接收关于多个转换路径的信息。每个转换路径包括一个或多个用户交互，对应于用户，并以转换交互结束。收到通道组列表。每个通道组包括一个名称和一个或多个参考多个转换路径中的一个或多个用户交互的特征的组规则。基于信道组的列表，将多个转换路径中的每个用户交互分组。接收到可视化通道的选择，并且对于每个所选择的频道来可视化，基于用户交互的频道组和转换路径内的用户交互的位置来聚合用户交互。提供了关于每个所选频道的聚合用户交互的信息。

2. 发明申请

WO2012141731A1 CONVERSION PATH BASED SEGMENTATION 审中-公开
标题翻译：转换路径分段
公开(公告)号：WO2012141731A1
公开(公告)日：2012-10-18
申请号：PCT/US2011/053973
申请日：2011-09-29
申请人： GOOGLE INC. , HSIAO, Sissie, Ling-Ie , TANGNEY, Cameron , SECKAR, Nicholas , CHATHAM, Brian
发明人： HSIAO, Sissie, Ling-Ie , TANGNEY, Cameron , SECKAR, Nicholas , CHATHAM, Brian
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06F17/3089 , G06Q30/0251
摘要： Methods, systems, and apparatus, including computer programs encoded on a computer storage medium including receiving user interaction data, wherein the user interaction specifies user interactions with content items and conversion items. A conversion item is a user action that satisfies a predetermined conversion criteria. The method includes receiving conversion data including conversion path data for a plurality of conversion paths, wherein each conversion path includes user interaction data prior to and including a conversion event. The method includes determining a first interaction, an assist interaction or a last interaction with content items for the conversion event. The method includes providing an ability to define a segment, using a processor, the conversion path data based on path-level dimensions and path-level metrics.
摘要翻译：方法，系统和装置，包括在计算机存储介质上编码的计算机程序，包括接收用户交互数据，其中用户交互指定用户与内容项目和转换项目的交互。转换项目是满足预定转换标准的用户动作。该方法包括接收包括多个转换路径的转换路径数据的转换数据，其中每个转换路径包括转换事件之前和之后的用户交互数据。该方法包括确定与转换事件的内容项目的第一交互，辅助交互或最后交互。该方法包括提供使用处理器基于路径级维度和路径级度量来定义转换路径数据的能力。

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