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    • 2. 发明申请
    • VIDEO PROMOTION IN A VIDEO SHARING SITE
    • 在视频共享站点的视频推广
    • WO2010011865A3
    • 2010-04-22
    • PCT/US2009051586
    • 2009-07-23
    • GOOGLE INCGOLDMAN JONATHANLEE AARONLIU MATTHEWTHAI TRAN
    • GOLDMAN JONATHANLEE AARONLIU MATTHEWTHAI TRAN
    • G06Q30/00G06Q50/00
    • G06F17/30817G06Q30/02G06Q30/0249G06Q30/0255G06Q30/0256G06Q30/0257
    • A promoter wishing to promote video content on a video hosting website selects the video and associates it with an advertising creative. The promoter selects associated keywords and indicates financial terms for the promotion, for example by agreeing to a cost-per-click or cost-per-impression payment arrangement with the video hosting site. When a user of the video hosting site performs a search on the keywords (or similar words) associated with the promoted video, the video hosting website includes the creative for the promoted video with the other search results returned. The user can then select to view any of the search results or the promoted video identified by the creative. When the user clicks on the indicia for the promoted video, the video hosting site serves to the user a watch page on which the user views the promoted video. The promoter is charged according to the payment mechanism selected.
    • 希望在视频托管网站上宣传视频内容的促销者选择该视频并将其与广告创意相关联。 促销者选择相关联的关键字并指示促销的财务条款,例如通过同意视频托管网站的每次点击费用或每次展示费用付款安排。 当视频托管站点的用户对与推荐视频相关联的关键字(或类似单词)执行搜索时,视频托管网站包括所推出的视频的创意,并返回其他搜索结果。 然后,用户可以选择查看由广告素材识别的任何搜索结果或促销视频。 当用户点击促销视频的标记时,视频托管站点向用户提供用户观看推荐视频的观看页面。 根据所选择的支付机制对该启动子进行充电。