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1. 发明申请

WO2007002785A2 REVIEWING THE SUITABILITY OF WEBSITES FOR PARTICIPATION IN AN ADVERTISING NETWORK 审中-公开
标题翻译：审查网站参与广告网络的适用性
公开(公告)号：WO2007002785A2
公开(公告)日：2007-01-04
申请号：PCT/US2006025244
申请日：2006-06-28
申请人： GOOGLE INC , DESIKAN PAVAN KUMAR , IP LAWRENCE , JAMES TIMOTHY , KULKARNI SANJEEV , PHUKAN PRASENJIT , PORTNOV DMITRIY , RAJARAM GOKUL
发明人： DESIKAN PAVAN KUMAR , IP LAWRENCE , JAMES TIMOTHY , KULKARNI SANJEEV , PHUKAN PRASENJIT , PORTNOV DMITRIY , RAJARAM GOKUL
IPC分类号： G06Q30/02 , G06Q50/10
CPC分类号： G06Q30/0265 , G06Q30/02 , G06Q30/0241 , G06Q30/0251 , G06Q30/0263
摘要： The way in which Websites are reviewed for use in an advertising network may be improved by (a) accepting a collection including one or more documents, (b) determining whether or not the collection complies with policies of an advertising network, and (c) approving the collection if it was determined that the collection complies with the policies. The collection may be added to the advertising network if the collection is approved such that (e.g., content-targeted) advertisements may be served in association with renderings of documents included in the collection. The collection may be a Website including one or more Webpages. The policy may concern (A) content of the one or more documents of the collection, (B) usability of a Website wherein the collection of one or more documents is a Website including one or more Webpages, and/or (C) a possible fraud or deception on the advertising network or participants of the advertising network by the collection.
摘要翻译：网站审查在广告网络中使用的方式可以通过（a）接受包括一个或多个文档的集合，（b）确定收集是否符合广告网络的策略，以及（c）如果确定收集符合政策，则批准收款。如果集合被批准使得（例如，以内容为目标的）广告可以与包括在集合中的文档的呈现相关联地被提供而将广告集合添加到广告网络中。该集合可以是包括一个或多个网页的网站。该政策可能涉及（A）收集的一个或多个文件的内容，（B）网站的可用性，其中收集一个或多个文档是包括一个或多个网页的网站，和/或（C）可能的通过收集广告网络或广告网络的参与者的欺诈或欺骗。

2. 发明申请

WO2008042812A3 ADVERTISEMENT CAMPAIGN SIMULATOR 审中-公开
标题翻译：广告营销模拟器
公开(公告)号：WO2008042812A3
公开(公告)日：2008-07-03
申请号：PCT/US2007079998
申请日：2007-09-28
申请人： GOOGLE INC , MARTEL MARK , RAJARAM GOKUL
发明人： MARTEL MARK , RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0242 , G06Q30/02 , G06Q30/0243
摘要： A shadow ad can be evaluated by receiving an ad request, identifying at least one shadow ad and at least one actual ad based on the received ad request, generating an ad ranking by analyzing one or more criteria associated with the identified at least one shadow ad and the at least one actual ad, and selecting one or more of the identified at least one shadow ad and the at least one actual ad based on the ad ranking. Further, the at least one shadow ad can be associated with one or more campaign parameters corresponding to a shadow ad campaign. Additionally, the ad request can be received from an online advertising system.
摘要翻译：可以通过接收广告请求，基于接收的广告请求识别至少一个影子广告和至少一个实际广告来评估影子广告，通过分析与所识别的至少一个影子广告相关联的一个或多个标准来生成广告排名以及所述至少一个实际广告，以及基于所述广告排名来选择所识别的至少一个影子广告和所述至少一个实际广告中的一个或多个。此外，至少一个影子广告可以与对应于影子广告活动的一个或多个广告系列参数相关联。此外，广告请求可以从在线广告系统接收。

3. 发明申请

WO2006019532A3 ADJUSTING OR DETERMINING AD COUNT AND/OR AD BRANDING USING FACTORS THAT AFFECT END USER AD QUALITY PERCEPTION, SUCH AS DOCUMENT PERFORMANCE 审中-公开
标题翻译：使用影响最终用户质量认知的因素调整或确定广告数量和/或广告牌，如文档性能
公开(公告)号：WO2006019532A3
公开(公告)日：2007-03-08
申请号：PCT/US2005023191
申请日：2005-06-28
申请人： GOOGLE INC , AXE BRIAN , COROBUS ALEXANDER PAUL , JINDAL DEEPAK , PAGE LAWRENCE E , RAJARAM GOKUL
发明人： AXE BRIAN , COROBUS ALEXANDER PAUL , JINDAL DEEPAK , PAGE LAWRENCE E , RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0255 , G06Q30/0269
摘要： Documents or document sets may be scored to reflect a value of an action, such as a selection for example, when an ad is served with the document (or a document belonging to a document set). A number of ads to be served with a document, and/or a type or level of branding to be provided to such ads, may then be controlled using the score. Document scores used in this way may help the ad serving system maintain and manage the quality of its brand. Further, a number of ads to be served, and/or a type or level of branding to be provided to such ads may be controlled using other factors that may affect end user perceptions of the quality of ads.
摘要翻译：可以对文档或文档集进行评分，以反映动作的价值，例如当向文档（或属于文档集合的文档）投放广告时的选择。然后可以使用分数来控制要提供给文档的许多广告和/或要提供给这样的广告的品牌类型或级别。以这种方式使用的文档分数可以帮助广告服务系统维护和管理其品牌的质量。此外，可以使用可能影响最终用户对广告质量的感知的其他因素来控制要投放的多个广告和/或要向其提供的类型或级别的品牌。

4. 发明申请

WO2008022310A2 COMPARISON SHOP AD UNITS 审中-公开
标题翻译：比较商店广告单位
公开(公告)号：WO2008022310A2
公开(公告)日：2008-02-21
申请号：PCT/US2007076203
申请日：2007-08-17
申请人： GOOGLE INC , CHUNG DAVID , MOONKA RAJAS , RAJARAM GOKUL
发明人： CHUNG DAVID , MOONKA RAJAS , RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0253 , G06Q30/0275 , G06Q30/0623
摘要： Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers as comparison shop ad units that contain multiple ad units and functionality for navigating among them. A customer receiving a web page interacts with an ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to conduct the transaction.
摘要翻译：商家创建商家提供的电子商务功能的广告单元广告项目。广告单元包含的功能使客户能够通过与广告单元进行互动来购买商品。广告单元具有商家同意通过广告单元支付销售额的关联出价。商家将广告单元提供给经纪人。经纪商将发布商提供的网页上的广告单元发布为包含多个广告单元和用于在其中导航的功能的比较广告单元。接收网页的客户与广告单元进行交互以购买该项目。在交互过程中，代理会动态更新广告单元以进行交易。

5. 发明申请

WO2007041369A2 IMPROVED ADVERTISING WITH AUDIO CONTENT 审中-公开
标题翻译：改进广告与音频内容
公开(公告)号：WO2007041369A2
公开(公告)日：2007-04-12
申请号：PCT/US2006038204
申请日：2006-09-28
申请人： GOOGLE INC , RAJARAM GOKUL
发明人： RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0275
摘要： The serving of advertisements with (e.g., on) audio documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an audio document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one audio document using the accepted relevance information, (c) present information about the audio document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the audio document(s) accepted. As yet another example, a system may (a) accept relevance information for an audio document, (b) determine a plurality of advertisements relevant to the audio document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the audio document. Examples of documents include radio programs, live or recorded musical works with lyrics, live or recorded dramatic works with dialog or a monolog, live or recorded talk shows, voice mail, segments of an audio conversation, etc.
摘要翻译：具有（例如，在...）音频文档的广告的服务可以以多种方式得到改进。例如，系统可以（a）接受定义与音频文档的至少一个实例相关联的至少一个广告点的信息，（b）接受在广告点中投放广告的提议，以及（c）仲裁在竞争广告中，至少使用优惠，确定至少一个要在该广告点中投放的广告。作为另一示例，系统可以（a）接受广告的相关性信息，（b）使用所接受的相关性信息来确定至少一个音频文档，（c）将与该音频文档相关联的音频文档的信息呈现给与广告，以及（d）从广告商接受向其接受的至少一个音频文档提供广告的要约。作为另一示例，系统可以（a）接受音频文档的相关性信息，（b）使用广告的相关性信息和服务约束来确定与音频文档相关的多个广告，以及（c）至少选择与音频文档一起提供的确定的相关广告之一。文件的例子包括广播节目，带歌词的现场或录制的音乐作品，现场或录制的戏剧作品，对话或单音，现场或录音的谈话节目，语音邮件，音频会话段。

6. 发明申请

WO2007147148A2 ECOMMERCE-ENABLED ADVERTISING 审中-公开
公开(公告)号：WO2007147148A2
公开(公告)日：2007-12-21
申请号：PCT/US2007071398
申请日：2007-06-15
申请人： GOOGLE INC , CHUNG DAVID , MOON RAJAS , RAJARAM GOKUL
发明人： CHUNG DAVID , MOON RAJAS , RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0236 , G06Q30/0251 , G06Q30/0253 , G06Q30/0601
摘要： Merchants create ecommerce-enabled ad units advertising items offered by the merchants. The ad units contain functionality enabling customers to purchase the items by interacting with the ad units. The ad units have associated bid prices that the merchants agree to pay for sales through the ad units. The merchants provide the ad units to a broker. The broker publishes the ad units on web pages provided by publishers. A customer receiving a web page interacts with the ad unit to purchase the item. During the interactions, the broker dynamically updates the ad unit to carry out the transaction. The broker collects the bid price from the merchant and shares it with the publisher that published the page on which the ad unit appeared.
摘要翻译：商家创建由商家提供的电子商务广告单元。广告单元包含功能，使客户能够通过与广告单元交互来购买项目。广告单元具有相关联的出价价格，商家同意通过广告单元支付销售费用。商家向经纪商提供广告单位。经纪人在发布商提供的网页上发布广告单元。接收网页的客户与广告单元交互以购买该项目。在互动期间，代理人动态更新广告单元以执行交易。经纪人从商家收取投标价格，并与发布广告单元出现的网页的发布商分享。

7. 发明申请

WO2008119049A3 ADVERTISEMENT INVENTORY PROCESSING 审中-公开
标题翻译：广告库存处理
公开(公告)号：WO2008119049A3
公开(公告)日：2008-11-20
申请号：PCT/US2008058501
申请日：2008-03-27
申请人： GOOGLE INC , PATEL SATYA , RAJARAM GOKUL
发明人： PATEL SATYA , RAJARAM GOKUL
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02
摘要： Systems and methods for requesting advertisement slots are provided. Inputs from multiple requestors for advance purchase of an advertisement slot can be received. A determination is made as to which of the requestors shall be allotted the advertisement slot in advance of presenting content of the advertisement slot. In the case where inputs include consideration terms, a determination may be made as to a high bidder for the advertisement slot based on the consideration terms. In one version, the system and related method includes three ways to request an advertisement slot, the ways including a bid, an advance purchase, and a reservation.
摘要翻译：提供了用于请求广告时隙的系统和方法。可以接收来自多个请求者的预先购买广告时隙的输入。确定在呈现广告时段的内容之前，哪个请求者应该被分配给广告时隙。在输入包括考虑条件的情况下，可以基于考虑项来确定广告时隙的高出价者。在一个版本中，系统和相关方法包括三种方式来请求广告时隙，包括投标，预购和预约的方式。

8. 发明申请

WO2007115204A3 DETERMINING ADVERTISING STATISTICS FOR ADVERTISERS AND/OR ADVERTISING NETWORKS 审中-公开
标题翻译：确定广告主和/或广告网络的广告统计
公开(公告)号：WO2007115204A3
公开(公告)日：2008-01-24
申请号：PCT/US2007065685
申请日：2007-03-30
申请人： GOOGLE INC , BENSON SCOTT , RAJARAM GOKUL
发明人： BENSON SCOTT , RAJARAM GOKUL
IPC分类号： G06Q30/00 , G07G1/14
CPC分类号： G06Q30/02 , G06Q30/0246 , G06Q30/0277
摘要： A system determines a number of times that clients access a group of documents associated with a web site or a group of web sites. At least one document in the group of documents includes at least one advertisement. The system further determines a percentage of client views for an advertiser or an advertising network across the web site or group of web sites based on the determined number of times.
摘要翻译：系统确定客户端访问与网站或一组网站相关联的一组文档的次数。文档组中的至少一个文档包括至少一个广告。该系统还基于所确定的次数来确定跨网站或网站组的广告商或广告网络的客户端视图的百分比。

9. 发明申请

WO2006115508A3 SUGGESTING TARGETING INFORMATION FOR ADS, SUCH AS WEBSITES AND/OR CATEGORIES OF WEBSITES FOR EXAMPLE 审中-公开
标题翻译：建议ADS，如网站和/或网站的类别的目标信息
公开(公告)号：WO2006115508A3
公开(公告)日：2007-01-25
申请号：PCT/US2005022275
申请日：2005-06-24
申请人： GOOGLE INC , AGARWAL SUMIT , AXE BRIAN , GEHRKING DAVID , LAW CHING , MAXWELL ANDREW , RAJARAM GOKUL , WISEMAN LEORA
发明人： AGARWAL SUMIT , AXE BRIAN , GEHRKING DAVID , LAW CHING , MAXWELL ANDREW , RAJARAM GOKUL , WISEMAN LEORA
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0263 , G06F17/3089 , G06Q30/02 , G06Q30/0251 , G06Q30/0272 , G06Q30/0273 , G06Q30/0276 , G06Q30/0277
摘要： Keywords about properties may be accepted, and a set of one or more taxonomy categories may be determined using some of the keywords and/or property information. Each of the taxonomy categories may be a vertical category and may have a property (e.g. , Web document) that participates in an advertising network. An advertiser selection of a suggested taxonomy category may be accepted and the serving of an ad of the advertiser may be targeted to each of the at least one property associated with it. The set of taxonomy categories may be performed by deteprdning a set of semantic clusters (e.g., term co-occurrence clusters) using the accepted keywords) and/or property information.
摘要翻译：可以接受关于属性的关键词，并且可以使用某些关键字和/或属性信息来确定一组或多个分类类别的集合。每个分类类别可以是垂直类别，并且可以具有参与广告网络的属性（例如，Web文档）。可以接受广告商对建议的分类类别的选择，并且可以将广告商的广告的投放定向到与其相关联的至少一个属性中的每一个。可以通过使用所接受的关键字和/或属性信息去除一组语义聚类（例如，术语同现集群）来执行该分类类别集合。

10. 发明申请

WO2006116304A2 DETERMINING OR SCORING PROPERTIES TO SOLICIT TO JOIN AD NETWORK USING ADVERTISER OR AGGREGATED ADVERTISER INTEREST 审中-公开
标题翻译：使用广告商或广告客户利益来确定或评估属性以加入AD网络
公开(公告)号：WO2006116304A2
公开(公告)日：2006-11-02
申请号：PCT/US2006015463
申请日：2006-04-24
申请人： GOOGLE INC , AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
发明人： AGARWAL SUMIT , AXE BRIAN , BADROS GREGORY JOSEPH , RAJARAM GOKUL , WALK HUNTER , WISEMAN LEORA
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0272 , G06Q30/0273
摘要： An advertiser can request to advertise on a property (online or offline) that does not participate in advertising network. The advertiser may specify how much it would be willing to pay to advertise on the property, among other constraints (e.g., time, geotargeting, etc.) An advertising network or an independent entity can contact the non-participating property, and may include information about the interest that advertiser(s) have expressed in advertising on the property. The information may be some value aggregated over a number of advertisers. The form of the contact (e.g., email, telephone call, in person visit, etc.) can be a function of the level of interest expressed.
摘要翻译：广告客户可以请求在不参与广告网络的资源（在线或离线）上做广告。广告商可以指定在其他约束（例如时间，地理位置定位等）上广告投放广告的费用多少。广告网络或独立实体可以联系非参与属性，并且可以包括信息关于广告客户在财产广告中表达的兴趣。信息可能是一些价值聚合在一些广告客户。联系的形式（例如，电子邮件，电话呼叫，亲自访问等）可以是表达的兴趣水平的函数。

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