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1. 发明申请

WO2005010702A2 IMPROVING CONTENT-TARGETED ADVERTISING USING COLLECTED USER BEHAVIOR DATA 审中-公开
标题翻译：使用收集的用户行为数据改进内容定向广告
公开(公告)号：WO2005010702A2
公开(公告)日：2005-02-03
申请号：PCT/US2004/023164
申请日：2004-07-21
申请人： GOOGLE, INC.
发明人： CUI, Yingwei, Claire , CAROBUS, Alexander, Paul , JINDAL, Deepak , LAWRENCE, Stephen , SHIVAKUMAR, Narayanan
IPC分类号： G06F
CPC分类号： G06Q30/0251 , G06Q30/02 , G06Q30/0243 , G06Q30/0254
摘要： A content-targeting ad system is provided with a user behavior (e.g., selection (e.g., click), conversion, etc.) feedback mechanism. The performance of individual ads, or groups of ads, may be tracked on a per document (e.g. per URL) and/or on a per host (e.g. per Website) basis. The performance of ad targeting functions may also be tracked on a per document, and/or per host basis. Such user behavior feedback data may be processed (e.g., aggregated) into useful data structures. Such user behavior feedback data (raw or processed) may then be used in a content-targeting ad system to improve ad quality, improve user experience, and/or maximize revenue.
摘要翻译：内容定位广告系统具有用户行为（例如，选择（例如，点击），转换等）反馈机制。可以在每个文档（例如每个URL）和/或每个主机（例如，每个网站）的基础上跟踪个体广告或广告组。还可以在每个文档和/或每个主机的基础上跟踪广告定位功能的性能。这样的用户行为反馈数据可以被处理（例如，聚合）成有用的数据结构。然后可以在内容定向广告系统中使用这样的用户行为反馈数据（原始或处理的）来提高广告质量，改善用户体验和/或最大化收入。

2. 发明申请

WO2005103900A1 PROFILE BASED CAPTURE COMPONENT FOR MONITORING EVENTS IN APPLICATIONS 审中-公开
标题翻译：基于简档的捕获组件，用于监控应用中的事件
公开(公告)号：WO2005103900A1
公开(公告)日：2005-11-03
申请号：PCT/US2005/003386
申请日：2005-02-04
申请人： GOOGLE, INC. , DENG, Jian, Gong , LAWRENCE, Stephen , PRINCE, Christopher, M. , IONESCU, Mihai, F.
发明人： DENG, Jian, Gong , LAWRENCE, Stephen , PRINCE, Christopher, M. , IONESCU, Mihai, F.
IPC分类号： G06F11/30
CPC分类号： G06F11/302 , G06F11/3041 , G06F11/3055 , G06F11/3072 , G06F11/3079 , G06F11/32 , G06F17/30864
摘要： An indexing system in a computer system may include applications, a capture processor, a queue, a search engine, and a display processor. The indexing system captures events of user interactions with the applications. Events are queued and if indexable, indexed and stored for user access through the search engine. Capture components in the capture processor can include a keyboard capture component that processes user keystrokes to determine events. A display capture component captures event data from windows associated with the applications. Display event data can be captured on a polling schedule or based on state changes of window elements. To determine target applications and window applications of interest application profiles and window profiles can be used.
摘要翻译：计算机系统中的索引系统可以包括应用程序，捕获处理器，队列，搜索引擎和显示处理器。索引系统捕获用户与应用程序交互的事件。事件排队，如果可索引，索引和存储，以供用户通过搜索引擎访问。捕获处理器中的捕获组件可以包括处理用户按键以确定事件的键盘捕获组件。显示捕获组件从与应用程序相关的窗口捕获事件数据。可以在轮询时间表上或基于窗口元素的状态变化来捕获显示事件数据。可以使用感兴趣的应用程序配置文件和窗口配置文件的目标应用程序和窗口应用程序。

3. 发明申请

WO2005065229A2 GENERATING USER INFORMATION FOR USE IN TARGETED ADVERTISING 审中-公开
标题翻译：产生用户信息用于目标广告
公开(公告)号：WO2005065229A2
公开(公告)日：2005-07-21
申请号：PCT/US2004/042912
申请日：2004-12-21
申请人： GOOGLE, INC. , BHARAT, Krishna , LAWRENCE, Stephen , SAHAMI, Mehran
发明人： BHARAT, Krishna , LAWRENCE, Stephen , SAHAMI, Mehran
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0251 , G06Q10/00 , G06Q30/02 , G06Q30/0269
摘要： User profile information for a user may be determined by (a) determining initial user profile information for the user, (b) inferring user profile information for the user, and (c) determining the user profile information for the user using both the initial user profile information and the inferred user profile information. Initial user profile information for the user may be determined using past search queries submitted by the user, and/or past document selections by the user. User profile information for the user may be inferred by (a) defining a node for each of a number of documents and the user, (b) adding edges between nodes if there is an association between the nodes to define a graph, and (c) inferring user profile information for the user using a topology of the graph and user profile information of other documents. Similarly, user profile information for a document may be determined by (a) determining initial user profile information for the document, (b) inferring user profile information for the document, and (c) determining the user profile information for the document using both the initial user profile information and the inferred user profile information. The initial user profile information for the document may be determined using content information from the document, and/or document meta information. User profile information for the document may be inferred by (a) defining a node for each of a number of documents and for each of a number of users, (b) adding edges between nodes if there is an association between the nodes to define a graph, and (c) inferring user profile information for the document using a topology of the graph and user profile information of users and of other documents. Document, user, and/or ad user profile information may be used when serving ads.
摘要翻译：可以通过以下方式确定用户的用户简档信息：（a）确定用户的初始用户简档信息，（b）推断用户的用户简档信息，以及（c）使用初始用户配置文件信息和推断的用户配置文件信息。可以使用用户提交的过去搜索查询和/或用户的过去文档选择来确定用户的初始用户简档信息。可以通过（a）为多个文档和用户中的每一个定义一个节点来推断用户的用户简档信息，（b）如果节点之间存在关联以定义图形，则（b）在节点之间添加边，并且（c ）使用图的拓扑和其他文档的用户简档信息来推断用户的用户简档信息。类似地，文档的用户简档信息可以通过以下方式来确定：（a）确定文档的初始用户简档信息，（b）推断文档的用户简档信息，以及（c）使用两者初始用户配置文件信息和推断的用户配置文件信息。可以使用来自文档的内容信息和/或文档元信息来确定文档的初始用户简档信息。可以通过以下方式来推断用于文档的用户简档信息：（a）为多个文档中的每一个为多个用户定义一个节点，以及为每个用户定义一个节点;（b）如果节点之间存在关联以定义一个图形和（c）使用图形的拓扑和用户和其他文档的用户简档信息来推断文档的用户简档信息。在投放广告时可以使用文档，用户和/或广告用户个人资料信息。

4. 发明申请

WO2004111771A2 SERVING ADVERTISEMENTS USING USER REQUEST INFORMATION AND USER INFORMATION 审中-公开
标题翻译：使用用户请求信息和用户信息来服务广告
公开(公告)号：WO2004111771A2
公开(公告)日：2004-12-23
申请号：PCT/US2004/017263
申请日：2004-06-01
申请人： GOOGLE, INC.
发明人： BHARAT, Krishna , LAWRENCE, Stephen , SAHAMI, Mehran , SINGHAL, Amit
IPC分类号： G06F
CPC分类号： G06F17/30867 , G06Q30/02 , G06Q30/0256
摘要： Ads are scored using, at least, user information and information associated with a user request, such as a search query or a document request. The scores may be used in determining whether to serve ads, how to serve ads, to order ads, to filter ads, etc. Items of user information, request-associated information, and/or ad information can be weighted based on previous uses of such information in the serving of ads and the performance of those served ads.
摘要翻译：至少使用与用户请求（例如搜索查询或文档请求）相关联的用户信息和信息来对广告进行评分。分数可用于确定是否投放广告，如何投放广告，订购广告，过滤广告等。用户信息，请求相关信息和/或广告信息的项目可以基于以前使用的广告投放信息以及投放广告的效果。

5. 发明申请

WO2007100943A2 MULTIPLE CLIENT SEARCH METHOD AND SYSTEM 审中-公开
标题翻译：多客户搜索方法和系统
公开(公告)号：WO2007100943A2
公开(公告)日：2007-09-07
申请号：PCT/US2007/061018
申请日：2007-01-25
申请人： GOOGLE INC. , SIGURDSSON, Johann, Tomas , LAWRENCE, Stephen , XIA, Xiyuan , YUDIN, Sergey
发明人： SIGURDSSON, Johann, Tomas , LAWRENCE, Stephen , XIA, Xiyuan , YUDIN, Sergey
IPC分类号： G06F17/30
CPC分类号： G06F17/30176
摘要： A method includes receiving an event indicating an action associated with a first file has been performed by a user using a first client. The action is unrelated to transmitting the first file to another client. The method also includes automatically extracting content from the first file in response to the event using the first client and generating metadata to associate with the content, and transmitting, using the first client, the content and the metadata to a peer client if the peer client and the first client are currently operating and visible to each other on a network. The timing of the transmission is determined automatically after the event is received.
摘要翻译：一种方法包括接收指示与第一文件相关联的动作的事件已由用户使用第一客户端执行。该操作与将第一个文件传输到另一个客户端无关。该方法还包括响应于使用第一客户端的事件自动提取来自第一文件的内容并生成与内容相关联的元数据，并且如果对等客户端将对第一客户端的内容和元数据发送到对等客户端并且第一客户端当前在网络上彼此操作和可见。在接收到事件之后，自动确定发送的定时。

6. 发明申请

WO2006073810A2 ASSOCIATING FEATURES WITH ENTITIES, SUCH AS CATEGORIES OR WEB PAGE DOCUMENTS, AND/OR WEIGHTING SUCH FEATURES 审中-公开
标题翻译：与实体相关的功能，如类别或网页文件，和/或称重此类功能
公开(公告)号：WO2006073810A2
公开(公告)日：2006-07-13
申请号：PCT/US2005/046194
申请日：2005-12-21
申请人： GOOGLE, INC. , KONINGSTEIN, Ross , LAWRENCE, Stephen , SPITKOVSKY, Valentin
发明人： KONINGSTEIN, Ross , LAWRENCE, Stephen , SPITKOVSKY, Valentin
IPC分类号： G06F17/30
CPC分类号： G06F17/30867 , G06Q30/02 , G06Q30/0242 , G06Q30/0256 , G06Q30/0277
摘要： Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as document or concpt for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.
摘要翻译：可以用于表示实体（例如文档或缩略图）的相关性信息（例如，属性，特征等）的特征可以通过接受标识文档的标识符与文档相关联; 使用所述文档标识符获取与所述文档相关的搜索查询信息（和/或其他服务参数信息），使用所获得的查询信息（和/或其他服务参数信息）确定特征，以及将所确定的特征与所述文档相关联。可以类似地确定这些特征的权重。可以使用分数确定权重。分数可以是文档被选择，用户在所选文档上的逗留时间，是否相对于文档进行转换等中的一个或多个的功能。该文档可以是网页。功能可能是n克。文档的相关性信息可以用于将文档的广告的服务定位。

7. 发明申请

WO2005066841A1 METHODS AND SYSTEMS FOR IMPROVING A SEARCH RANKING USING ARTICLE INFORMATION 审中-公开
标题翻译：使用文章信息改进搜索排名的方法和系统
公开(公告)号：WO2005066841A1
公开(公告)日：2005-07-21
申请号：PCT/US2004/038562
申请日：2004-11-17
申请人： GOOGLE INC. , LAWRENCE, Stephen , KAHN, Omar , BHATLA, Nikhil
发明人： LAWRENCE, Stephen , KAHN, Omar , BHATLA, Nikhil
IPC分类号： G06F17/30
CPC分类号： G06F17/30675 , G06F17/30864
摘要： Systems and methods that improve client-side searching are described. In one aspect, a system and method for receiving a search query, determining a relevant article associated with the search query, and determining a ranking score for the relevant article based at least in part on client-side behavior data associated with the relevant article is described.
摘要翻译：描述了改进客户端搜索的系统和方法。一方面，至少部分地基于与相关物品相关联的客户端行为数据，接收搜索查询，确定与搜索查询相关联的相关文章以及确定相关文章的排名得分的系统和方法是：描述。

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