会员体验
专利管家(专利管理)
工作空间(专利管理)
风险监控(情报监控)
数据分析(专利分析)
侵权分析(诉讼无效)
联系我们
交流群
官方交流:
QQ群: 891211   
微信请扫码    >>>
现在联系顾问~
热词
    • 2. 发明申请
    • ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE
    • 在家庭网络网关设备中增强目标广告
    • WO2014150656A3
    • 2014-09-25
    • PCT/US2014/023893
    • 2014-03-12
    • GENERAL INSTRUMENT CORPORATION
    • WANG, YeqingDELSORDO, Christopher S.LEARY, Patrick J.WRIGHT-RILEY, Patrick
    • H04N7/10
    • Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content.
    • 高级机顶盒设备正在开始与家庭网络设备合并,并很快成为家庭主要的单一入口点。 家庭网关的发展趋势和实施是为终端用户提供一个集中的数据入口点。 可以从家庭网络中的每个单独设备编译行为信息,并且家庭网络网关设备基于从家庭网络内编译的整个行为信息来确定要专门插入每个设备的广告。 提供给家庭网络内的个人用户的广告可以由家庭网络网关设备确定,对家庭网络外部的实体透明。 例如,将内容传送到家庭网络的头端可能不知道有多少设备连接到家庭网络网关设备,所连接的设备的类型或哪些设备正在接收内容。