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    • 5. 发明申请
    • METHOD AND SYSTEM FOR EFFECTING CUSTOMER VALUE BASED CUSTOMER INTERACTION MANAGEMENT
    • 用于客户价值客户交互管理的方法与系统
    • WO2016187437A1
    • 2016-11-24
    • PCT/US2016/033297
    • 2016-05-19
    • 24/7 CUSTOMER, INC.
    • KANNAN, Pallipuram, V.SINGH, BhupinderSRI, R., Mathangi
    • G06Q10/06G06Q30/02
    • G06Q10/0631G06Q30/01
    • A computer-implemented method and a system for effecting customer value based customer interaction management include determining an initial estimate of a customer value for a customer of an enterprise. The initial estimate of the customer value is determined using interaction data associated with past interactions of the customer with the enterprise on one or more interaction channels. At least one persona type is identified corresponding to the customer and each persona type from among the at least one persona type is associated with a respective pre-determined correction factor. The initial estimate of the customer value is corrected using the pre-determined correction factor corresponding to the each persona type to generate a corrected estimate of the customer value. One or more recommendations are generated based on the corrected estimate of the customer value with an intention of achieving, at least in part, one or more predefined objectives of the enterprise.
    • 用于实现基于客户价值的客户交互管理的计算机实现的方法和系统包括确定企业的客户的客户价值的初始估计。 使用与一个或多个交互通道上的客户与企业的过去交互相关联的交互数据来确定客户价值的初始估计。 至少一个人物类型被识别为对应于客户,并且从至少一个角色类型中的每个角色类型与相应的预定的校正因子相关联。 使用与每个角色类型相对应的预定的校正因子来校正客户价值的初始估计,以生成客户价值的校正估计。 基于客户价值的更正的估计,产生一个或多个建议,其目的是至少部分地实现企业的一个或多个预定义的目标。