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    • 1. 发明申请
    • A METHOD AND APPARATUS FOR SELECTING ADVERTISING
    • 一种选择广告的方法和装置
    • WO2007123857A3
    • 2008-02-21
    • PCT/US2007009189
    • 2007-04-16
    • SBC KNOWLEDGE VENTURES LPGRANNAN MICHAEL FSURYANARAYANA LALITHA B
    • GRANNAN MICHAEL FSURYANARAYANA LALITHA B
    • G06Q30/00
    • G06Q30/02G06Q30/0258G06Q30/0267G06Q30/0277H04W4/206
    • In one embodiment, a method for selecting targeted advertising, is disclosed including monitoring subscriber event data from a first and a second access subscriber device, calculating a product interest correlation score in a plurality of product categories for the subscriber based on the subscriber event data, reviewing an advertiser database to select an advertisement in the product categories, and selecting a format to deliver the selected advertisement to a third subscriber access device. In another embodiment, a system is disclosed for selecting an advertisement to send to a subscriber, including an internet profiling module that monitors subscriber event data, an internet profiling database for storing and classifying the event data monitored by the internet profiling module, an advertiser index database for storing advertiser detail information, and an intelligent correlation scoring system (ICSS) processor coupled to the internet profiling database, user profile and the advertiser index database.
    • 在一个实施例中,公开了一种用于选择目标广告的方法,包括:监视来自第一和第二接入用户设备的用户事件数据,基于订户事件数据计算订户的多个产品类别中的产品兴趣相关性得分, 审查广告商数据库以选择产品类别中的广告,以及选择将所选广告传送给第三用户接入设备的格式。 在另一个实施例中,公开了一种用于选择要发送给用户的广告的系统,包括监视用户事件数据的因特网分析模块,用于存储和分类由互联网分析模块监控的事件数据的互联网分析数据库,广告商索引 用于存储广告商细节信息的数据库,以及耦合到互联网分析数据库,用户简档和广告商索引数据库的智能相关评分系统(ICSS)处理器。
    • 3. 发明申请
    • A METHOD AND APPARATUS FOR SELECTING ADVERTISING
    • 一种选择广告的方法和装置
    • WO2007123857A2
    • 2007-11-01
    • PCT/US2007/009189
    • 2007-04-16
    • SBC KNOWLEDGE VENTURES, L.P.GRANNAN, Michael, F.SURYANARAYANA, Lalitha, B.
    • GRANNAN, Michael, F.SURYANARAYANA, Lalitha, B.
    • G06Q30/00
    • G06Q30/02G06Q30/0258G06Q30/0267G06Q30/0277H04W4/21
    • In one embodiment, a method for selecting targeted advertising, is disclosed including monitoring subscriber event data from a first and a second access subscriber device, calculating a product interest correlation score in a plurality of product categories for the subscriber based on the subscriber event data, reviewing an advertiser database to select an advertisement in the product categories, and selecting a format to deliver the selected advertisement to a third subscriber access device. In another embodiment, a system is disclosed for selecting an advertisement to send to a subscriber, including an internet profiling module that monitors subscriber event data, an internet profiling database for storing and classifying the event data monitored by the internet profiling module, an advertiser index database for storing advertiser detail information, and an intelligent correlation scoring system (ICSS) processor coupled to the internet profiling database, user profile and the advertiser index database.
    • 在一个实施例中,公开了一种用于选择目标广告的方法,包括:监视来自第一和第二接入用户设备的用户事件数据,基于订户事件数据计算订户的多个产品类别中的产品兴趣相关性得分, 审查广告商数据库以选择产品类别中的广告,以及选择将所选广告传送给第三用户接入设备的格式。 在另一个实施例中,公开了一种用于选择要发送给用户的广告的系统,包括监视用户事件数据的因特网分析模块,用于存储和分类由互联网分析模块监控的事件数据的互联网分析数据库,广告商索引 用于存储广告商细节信息的数据库,以及耦合到互联网分析数据库,用户简档和广告商索引数据库的智能相关评分系统(ICSS)处理器。