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1. 发明申请

WO2010036481A3 USER INTERFACE FOR INTERNET ADVERTISEMENT 审中-公开
标题翻译：互联网广告的用户界面
公开(公告)号：WO2010036481A3
公开(公告)日：2010-07-01
申请号：PCT/US2009055500
申请日：2009-08-31
申请人： YAHOO INC , MISHRA SUMIT , CHU BECKY , HARIHARAN VIVEK , QUAN DEAN , HARRIS GRAHAM , RACHO ERIK
发明人： MISHRA SUMIT , CHU BECKY , HARIHARAN VIVEK , QUAN DEAN , HARRIS GRAHAM , RACHO ERIK
IPC分类号： G06Q30/00 , G06F3/048
CPC分类号： G06Q30/02 , G06F8/38
摘要： This patent discloses a system to create a template for Internet advertising utilizing a template server containing graphical user interfaces. The template server may receive instructions to retrieve a SWF object having a first image asset associated with a defined image variable. The template server additionally may receive instructions to replace the first image asset with a second image asset. The second asset automatically may be associated with the defined variable. The template server further may receive instructions to create the SWF object by adding the first image asset and the defined variable to the SWF object.
摘要翻译：该专利公开了一种使用包含图形用户界面的模板服务器来创建用于因特网广告的模板的系统。模板服务器可以接收用于检索具有与定义的图像变量相关联的第一图像资产的SWF对象的指令。模板服务器还可以接收用第二图像资产替换第一图像资产的指令。第二个资产可能与定义的变量相关联。模板服务器还可以接收通过将第一图像资源和定义的变量添加到SWF对象来创建SWF对象的指令。

2. 发明申请

WO2010036481A2 USER INTERFACE FOR INTERNET ADVERTISEMENT 审中-公开
标题翻译：用于互联网广告的用户界面
公开(公告)号：WO2010036481A2
公开(公告)日：2010-04-01
申请号：PCT/US2009/055500
申请日：2009-08-31
申请人： YAHOO, INC. , MISHRA, Sumit , CHU, Becky , HARIHARAN, Vivek , QUAN, Dean , HARRIS, Graham , RACHO, Erik
发明人： MISHRA, Sumit , CHU, Becky , HARIHARAN, Vivek , QUAN, Dean , HARRIS, Graham , RACHO, Erik
IPC分类号： G06Q30/00 , G06F3/048
CPC分类号： G06Q30/02 , G06F8/38
摘要： This patent discloses a system to create a template for Internet advertising utilizing a template server containing graphical user interfaces. The template server may receive instructions to retrieve a SWF object having a first image asset associated with a defined image variable. The template server additionally may receive instructions to replace the first image asset with a second image asset. The second asset automatically may be associated with the defined variable. The template server further may receive instructions to create the SWF object by adding the first image asset and the defined variable to the SWF object.
摘要翻译：该专利公开了一种利用包含图形用户界面的模板服务器来创建用于因特网广告的模板的系统。模板服务器可以接收指令以检索具有与定义的图像变量相关联的第一图像资产的SWF对象。模板服务器另外可以接收用第二图像资产替换第一图像资产的指令。第二个资产可以自动与定义的变量相关联。模板服务器还可以通过向SWF对象添加第一图像资产和定义的变量来接收创建SWF对象的指令。

3. 发明申请

WO2009148696A1 SYSTEM FOR DISPLAYING A POSITION VIEWER FOR PREVIEWING THE DISPLAY OF AN ADVERTISEMENT 审中-公开
标题翻译：用于显示广告显示的位置查看器的系统
公开(公告)号：WO2009148696A1
公开(公告)日：2009-12-10
申请号：PCT/US2009/039614
申请日：2009-04-06
申请人： YAHOO! INC. , LEJANO, Lisandro, Miguel , RACHO, Erik, Ruben , JONES, Claude
发明人： LEJANO, Lisandro, Miguel , RACHO, Erik, Ruben , JONES, Claude
IPC分类号： G06Q30/00
CPC分类号： G06F17/212
摘要： A system and method are disclosed for displaying a preview of the positioning of an advertisement within a page. An advertiser may identify a position for displaying its advertisements and a position viewer provides a preview display of the appearance of the advertisement at that position within a page. The position viewer may be a part of an interface for matching advertisements with available ad space. The automatic previewing of an advertisement in a selected position may assist an advertiser in identifying the optimal advertisement space for the advertisement.
摘要翻译：公开了一种用于在页面内显示广告的定位的预览的系统和方法。广告商可以识别用于显示其广告的位置，并且位置查看器提供在页面内的该位置处的广告的外观的预览显示。位置查看器可以是用于将广告与可用广告空间进行匹配的界面的一部分。在所选位置的广告的自动预览可以帮助广告主识别广告的最佳广告空间。

4. 发明申请

WO2009148737A1 AUTOMATIC AD GROUP CREATION IN A NETWORKED ADVERTISING ENVIRONMENT 审中-公开
标题翻译：网络广告环境下的自动广告创意
公开(公告)号：WO2009148737A1
公开(公告)日：2009-12-10
申请号：PCT/US2009/042581
申请日：2009-05-01
申请人： YAHOO! INC. , LEJANO, Lisandro, Miguel , RACHO, Erik, Ruben , JONES, Claude
发明人： LEJANO, Lisandro, Miguel , RACHO, Erik, Ruben , JONES, Claude
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273 , G01N1/30 , G06Q30/02
摘要： A method for organizing an advertising campaign in an Internet environment is provided. The method may include displaying, on a display device, a list of web sites that have attributes that match received selection criteria. The method may also include selecting at least one web site in the list and specifying purchasing information for purchasing advertising space on the at least one web site, associating the at least one web site and the specified purchasing information with an ad group. The web sites in the ad group may have attributes that match the received selection criteria. The ad group may be stored in a memory. The selection criteria may have come by way of an order from an advertiser and may include advertising space position information, demographic information, behavioral information, geographic information, technology information, and web site content information.
摘要翻译：提供了一种在Internet环境中组织广告活动的方法。该方法可以包括在显示设备上显示具有与所接收的选择标准相匹配的属性的网站列表。该方法还可以包括选择列表中的至少一个网站，并且在至少一个网站上指定用于购买广告空间的购买信息，将至少一个网站与指定的购买信息与广告组相关联。广告组中的网站可能具有与接收到的选择条件相匹配的属性。广告组可以存储在内存中。选择标准可以通过来自广告主的订单来进行，并且可以包括广告空间位置信息，人口统计信息，行为信息，地理信息，技术信息和网站内容信息。

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