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1. 发明申请

WO2016070026A1 SYSTEMS AND METHODS FOR KEYWORD RESEARCH AND ANALYSIS 审中-公开
标题翻译：关键字研究与分析的系统与方法
公开(公告)号：WO2016070026A1
公开(公告)日：2016-05-06
申请号：PCT/US2015/058285
申请日：2015-10-30
申请人： INFORMITE INC.
发明人： MALLAH, Richard Israel , BALOGH, Akos Lajos
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30528 , G06F17/3053 , G06F17/30598 , G06F17/30864 , G06F17/30867 , G06F17/3097 , G06F17/30976
摘要： In various embodiments, a method for generating from one or more keywords a list of related topics for organic search includes receiving, by a topic tool, an input of one or more keywords for which to generate a list of related topics. The method may further include acquiring, by a crawler, content from a plurality of different web content sources via one or more networks. The method may also include applying, by the topic tool, to the acquired content an ensemble of one or more key phrase extraction algorithms, one or more graph analyses algorithms and one or more natural language processing algorithms to identify a set of semantically relevant topics scored by relevance. The method may also include generating, by the topic tool, from the set of semantically relevant topics, a knowledge graph of related topics for the input of the one or more keywords. The method may further include outputting, by the topic tool based at least partially on the knowledge graph, an enumerated list of topics ranked by at least a relevance score.
摘要翻译：在各种实施例中，用于从一个或多个关键字生成用于有机搜索的相关主题的列表的方法包括：通过主题工具接收一个或多个关键字的输入，用于生成相关主题的列表。该方法还可以包括通过一个或多个网络从爬行器获取来自多个不同的web内容源的内容。该方法还可以包括通过主题工具向所获取的内容应用一个或多个密钥短语提取算法的集合，一个或多个图分析算法和一个或多个自然语言处理算法，以识别被划分的语义相关主题集合按相关性。该方法还可以包括由主题工具从一组语义相关的主题生成用于输入一个或多个关键字的相关主题的知识图。该方法可以进一步包括通过主题工具至少部分地基于知识图输出通过至少相关性得分排列的列举的主题列表。

2. 发明申请

WO2016070028A1 SYSTEMS AND METHODS FOR KEYWORD RESEARCH AND ANALYSIS FOR PAID SEARCH 审中-公开
标题翻译：关键词搜索和分析搜索的系统和方法
公开(公告)号：WO2016070028A1
公开(公告)日：2016-05-06
申请号：PCT/US2015/058289
申请日：2015-10-30
申请人： INFORMITE INC.
发明人： MALLAH, Richard Israel , BALOGH, Akos Lajos
IPC分类号： G06F17/30
CPC分类号： G06Q30/0256 , G06F17/30528 , G06F17/3053 , G06F17/30598 , G06F17/30864 , G06F17/30867 , G06F17/3097 , G06F17/30976
摘要： According to various embodiments, a method for generating from one or more keywords a list of recommended keywords for using in paid search advertising includes identifying, via a tool, one or more keywords to be used in a paid search advertising campaign at an identified website. The method may further include acquiring, by a crawler, content from a plurality of different web content sources via one or more networks. The method may also include applying, by the tool, to the acquired content an ensemble of one or more key phrase extraction algorithms, one or more graph analyses algorithms and one or more natural language processing algorithms to identify a set of semantically relevant keywords ranked by a relevance score. The method may further include generating, by the tool from the set of semantically relevant keywords, a knowledge graph of recommended keywords to replace or supplement the one of more keywords. The method may further include outputting, by the tool based at least partially on the knowledge graph, an enumerated list of recommended keywords to one of replace or supplement the one or more keywords to be used for the paid search advertising campaign at the identified website.
摘要翻译：根据各种实施例，一种用于从一个或多个关键字生成用于在付费搜索广告中使用的推荐关键字的列表的方法包括通过工具识别要在所识别的网站上的付费搜索广告活动中使用的一个或多个关键字。该方法还可以包括通过一个或多个网络从爬行器获取来自多个不同的web内容源的内容。该方法还可以包括通过工具向所获取的内容应用一个或多个密钥短语提取算法的集合，一个或多个图分析算法和一个或多个自然语言处理算法，以识别由一个或多个语义相关的关键字组合，相关性得分。所述方法可以进一步包括通过所述工具从所述一组语义相关的关键词生成推荐关键词的知识图，以替换或补充所述多个关键字中的一个。该方法可以进一步包括通过至少部分地基于知识图的工具将推荐关键字的列举的列表输出到用于在所识别的网站上用于付费搜索广告活动的一个或多个关键字之一。

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