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1. 发明申请

WO2007015950A3 SYSTEM AND METHOD FOR ADVERTISEMENT MANAGEMENT 审中-公开
标题翻译：广告管理系统与方法
公开(公告)号：WO2007015950A3
公开(公告)日：2007-06-21
申请号：PCT/US2006028259
申请日：2006-07-19
申请人： YAHOO INC , COLLINS ROBERT J , HARVESTER SCOTT MELVIN , APODACA PAUL JOSEPH
发明人： COLLINS ROBERT J , HARVESTER SCOTT MELVIN , APODACA PAUL JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q30/0212 , G06Q30/0243 , G06Q30/0244 , G06Q30/0249 , G06Q30/0253 , G06Q30/0255 , G06Q30/0256 , G06Q30/0257 , G06Q30/0263 , G06Q30/0269 , G06Q30/0275
摘要： The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.
摘要翻译：本发明涉及用于优化和管理广告活动的系统和方法。本发明的方法包括在广告组数据结构中存储与广告组数据结构相关联的一个或多个广告数据结构。与广告系列数据结构相关联的一个或多个广告组数据结构存储在广告活动数据结构中。此外，与广告属性相关联的一个或多个广告活动数据结构存储在帐户数据结构中。

2. 发明申请

WO2007016042A2 SYSTEM AND METHOD FOR CREATING AND PROVIDING A USER INTERFACE FOR DISPLAYING ADVERTISER DEFINED GROUPS OF ADVERTISEMENT CAMPAIGN INFORMATION 审中-公开
标题翻译：用于创建和提供用户界面的系统和方法，用于显示广告客户定义的广告投放信息组
公开(公告)号：WO2007016042A2
公开(公告)日：2007-02-08
申请号：PCT/US2006028711
申请日：2006-07-25
申请人： YAHOO INC , COLLINS ROBERT J , APODACA PAUL JOSEPH , WAND ADAM J , JONES CLAUDE III
发明人： COLLINS ROBERT J , APODACA PAUL JOSEPH , WAND ADAM J , JONES CLAUDE III
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0254 , G06Q30/0256 , G06Q30/0269 , G06Q30/0272
摘要： A system and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is organized into one more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. At least a portion of the advertisement campaign information is then displayed based at least in part on at least one of the one or more ad groups. In one embodiment, the portion of the advertisement campaign information is displayed in a graphical user interface running on an internet browser. In another embodiment, the portion of the advertisement campaign information is displayed in a stand-alone application running on a user device.
摘要翻译：公开了一种用于创建和提供用于显示广告商定义的广告活动信息组的用户界面的系统和方法。一般来说，广告活动信息被组织成一个以上的广告组。广告组通常包括用于以类似方式由广告活动管理系统处理的广告的广告和参数。至少部分地基于一个或多个广告组中的至少一个来显示至少一部分广告活动信息。在一个实施例中，广告活动信息的一部分显示在在互联网浏览器上运行的图形用户界面中。在另一实施例中，广告活动信息的部分被显示在在用户设备上运行的独立应用中。

3. 发明申请

WO2007016406A1 SYSTEM AND METHOD FOR REORDERING A RESULT SET 审中-公开
标题翻译：重新设置结果集的系统和方法
公开(公告)号：WO2007016406A1
公开(公告)日：2007-02-08
申请号：PCT/US2006/029556
申请日：2006-07-27
申请人： YAHOO!, INC. , COLLINS, Robert, J.
发明人： COLLINS, Robert, J.
IPC分类号： G06F17/30
CPC分类号： G06F17/30864
摘要： The present invention relates to systems and methods for the reordering of an ordered result set using a weight associated with a query and values associated with items in a result set. The method of the present invention comprises receiving a query and generating a result set comprising content items with associated values. The result set is given an initial ordering based upon the context of the query received. A weight is retrieved corresponding to the received query. Weighted values are assigned to one or more items in the result set by traversing the result set and calculating a weighted value using the weight associated with the received query and the values associated with the items in the result set. The result set is reordered according to the weighted values in descending order. The reordered result set is delivered to the user or client device initiating the query.
摘要翻译：本发明涉及使用与查询相关联的权重和与结果集中的项相关联的值对排序结果集进行重新排序的系统和方法。本发明的方法包括接收查询并生成包括具有相关值的内容项的结果集。给出结果集基于接收到的查询的上下文的初始排序。对应于接收到的查询检索权重。通过遍历结果集并且使用与接收到的查询相关联的权重和与结果集中的项相关联的值来计算加权值，将加权值分配给结果集中的一个或多个项。结果集按照加权值按降序重新排列。重新排序的结果集被发送到启动查询的用户或客户端设备。

4. 发明申请

WO2007133334A1 SYSTEM AND METHOD FOR DETERMINING SEMANTICALLY RELATED TERMS 审中-公开
标题翻译：用于确定语义相关条款的系统和方法
公开(公告)号：WO2007133334A1
公开(公告)日：2007-11-22
申请号：PCT/US2007/006764
申请日：2007-03-19
申请人： YAHOO! INC. , COLLINS, Robert, J. , HARRIS, Graham , HARRIS, Jesse , KUSHIDA, Grant , RIEDEL, Lance , SABAH, Mohammad , SEBASTIAN, Shaji , YUAN, Jeff , ZHOU, Yiping
发明人： COLLINS, Robert, J. , HARRIS, Graham , HARRIS, Jesse , KUSHIDA, Grant , RIEDEL, Lance , SABAH, Mohammad , SEBASTIAN, Shaji , YUAN, Jeff , ZHOU, Yiping
IPC分类号： G06F17/30 , G06F17/00 , G06Q30/00
CPC分类号： G06F17/30731 , G06Q30/0211 , Y10S707/99942
摘要： The present disclosure is directed to systems and methods for determining semantically related terms. Generally, one or more seed terms are received from a user. A system searches a first index comprising a plurality of terms and one or more webpages associated with each term of the plurality of terms to determine a plurality of webpages associated with the seed terms. The system then searches a second index comprising a plurality of webpages and one or more terms associated with each webpage of the plurality of webpages to determine a plurality of potential terms associated with the plurality of webpages associated with the seed terms. At least one term of the plurality of potential terms is suggested to a user.
摘要翻译：本公开涉及用于确定语义相关术语的系统和方法。通常，从用户接收一个或多个种子项。系统搜索包括与多个术语中的每个术语相关联的多个术语和一个或多个网页的第一索引以确定与种子术语相关联的多个网页。然后，系统搜索包括多个网页的第二索引和与多个网页中的每个网页相关联的一个或多个词语以确定与与种子词语相关联的多个网页相关联的多个潜在词语。多个潜在术语中的至少一个术语被建议给用户。

5. 发明申请

WO2007016042A3 SYSTEM AND METHOD FOR DISPLAYING ADVERTISER DEFINED GROUPS OF ADVERTISEMENT CAMPAIGN INFORMATION 审中-公开
公开(公告)号：WO2007016042A3
公开(公告)日：2007-02-08
申请号：PCT/US2006/028711
申请日：2006-07-25
申请人： YAHOO! INC. , COLLINS, Robert, J. , APODACA, Paul, Joseph , WAND, Adam, J. , JONES, Claude, III
发明人： COLLINS, Robert, J. , APODACA, Paul, Joseph , WAND, Adam, J. , JONES, Claude, III
IPC分类号： G06Q30/00 , G07G1/14
摘要： A system and method for creating and providing a user interface for displaying advertiser defined groups of advertisement campaign information is disclosed. Generally, advertisement campaign information is organized into one more ad groups. An ad group typically includes advertisements and parameters for advertisements that are to be handled by an advertisement campaign management system in a similar manner. At least a portion of the advertisement campaign information is then displayed based at least in part on at least one of the one or more ad groups. In one embodiment, the portion of the advertisement campaign information is displayed in a graphical user interface running on an internet browser. In another embodiment, the portion of the advertisement campaign information is displayed in a stand-alone application running on a user device.

6. 发明申请

WO2007015950A2 SYSTEM AND METHOD FOR ADVERTISEMENT MANAGEMENT 审中-公开
标题翻译：用于广告管理的系统和方法
公开(公告)号：WO2007015950A2
公开(公告)日：2007-02-08
申请号：PCT/US2006/028259
申请日：2006-07-19
申请人： YAHOO! INC. , COLLINS, Robert, J. , HARVESTER, Scott, Melvin , APODACA, Paul, Joseph
发明人： COLLINS, Robert, J. , HARVESTER, Scott, Melvin , APODACA, Paul, Joseph
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/0631 , G06Q30/0212 , G06Q30/0243 , G06Q30/0244 , G06Q30/0249 , G06Q30/0253 , G06Q30/0255 , G06Q30/0256 , G06Q30/0257 , G06Q30/0263 , G06Q30/0269 , G06Q30/0275
摘要： The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.
摘要翻译：
本发明涉及用于优化和管理广告活动的系统和方法。本发明的方法包括将与广告组数据结构相关联的一个或多个广告数据结构存储在广告组数据结构中。与活动数据结构相关联的一个或多个广告组数据结构存储在广告活动数据结构中。此外，与广告属性相关联的一个或多个广告活动数据结构存储在帐户数据结构中。

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