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    • 18. 发明申请
    • METHOD AND APPARATUS FOR ENHANCED IN-STORE RETAIL EXPERIENCE USING LOCATION AWARENESS
    • 使用位置意识增强店内零售体验的方法和装置
    • WO2013169910A2
    • 2013-11-14
    • PCT/US2013/040157
    • 2013-05-08
    • 24/7 CUSTOMER, INC.KANNAN, Pallipuram, V.LINDSETH, TreyGANGADHARAN, Kumar
    • KANNAN, Pallipuram, V.LINDSETH, TreyGANGADHARAN, Kumar
    • G06Q30/02
    • G06Q30/0261
    • Embodiments of the invention provide a nexus between a user's presence within or proximate to a brick and mortar store outside of an explicit user transaction within the store, that is based solely upon the user's presence within the store, and not on any affirmative actions taken by the user by maintaining location awareness of the user and by communicating this awareness in real time, as the user moves from location to location, to brick and mortar stores at or near to the user's location. In this way, embodiments of the invention link the user's virtual presence, for example via the Internet, and all of the user-related information that is available for data mining, for example using big data techniques, to the user's physical presence at a physical location to create an enhanced user experience within the physical location in real time.
    • 本发明的实施例提供了用户在商店内的明确用户交易之外的实体商店内或附近的存在之间的联系,其仅仅基于用户在商店内的存在,而不是基于由商店内的任何肯定行为 用户通过维持用户的位置感知,并且当用户从位置移动到实时地传送该意识时,到达用户位置处或附近的实体店。 以这种方式,本发明的实施例例如通过因特网将用户的虚拟存在以及可用于数据挖掘的所有与用户相关的信息(例如使用大数据技术)链接到用户在物理上的物理存在 位置可实时在物理位置创建增强的用户体验。