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    • 91. 发明申请
    • TARGETED ADVERTISEMENTS FOR TRAVEL REGION DEMOGRAPHICS
    • 针对旅游地区人口统计学的广告
    • WO2014150279A2
    • 2014-09-25
    • PCT/US2014022814
    • 2014-03-10
    • INRIX INC
    • SCOFIELD CHRISTOPHER LJORDAN DOMINICLAVEE URIMCHUGH TIMOTHY DAVIDFOREMAN KEVIN JAMESSCHWEBEL WILLIAMKRANSELER KENNETH
    • G06Q30/0269G06Q30/0261
    • For an advertisement opportunity near a travel region, advertisements may be selected that are targeted to individuals who are likely to view the advertisement. However, travel patterns among individuals sharing particular traits may exist that facilitate targeted advertising, but may be non-intuitive and therefore difficult to predict, and other techniques, such as population surveys, may be costly and inaccurate. Presented herein are techniques for automatically evaluating travel patterns by tracking the routes of particular individuals, and inferring demographics for such individuals based on the locations of their routes (e.g., an individual whose route frequently includes a residence may be presumed to share the population demographics of the residential neighborhood). Extrapolating such individual demographics may enable inference of shared demographics at particular advertisement opportunities (e.g., among travelers who frequently travel on a particular road at a particular time of day) and the selection of advertisements more closely targeting such individuals.
    • 对于旅游区域附近的广告机会,可以选择针对可能观看广告的个人的广告。 然而,可能存在共享特定特征的个体之间的旅行模式,其促进有针对性的广告,但是可能是非直观的,因此难以预测,并且诸如人口调查的其他技术可能是昂贵的和不准确的。 这里提出的是通过跟踪特定个人的路线来自动评估旅行模式的技术,并且基于他们的路线的位置来推断这些个人的人口统计学(例如,可以推测其路线经常包括住宅的个人可以共享人口统计学 住宅区)。 外推这种个人人口特征可以使特定广告机会(例如,在特定时间内经常在特定道路上旅行的旅行者中)的共享人口统计特征以及更紧密地针对这样的个人的广告的选择。
    • 92. 发明申请
    • 맞춤형 개인정보 제공 시스템 및 그를 이용한 맞춤형 개인정보 제공방법
    • 定制的个人信息提供系统和定制的个人信息提供方法
    • WO2014142602A1
    • 2014-09-18
    • PCT/KR2014/002172
    • 2014-03-14
    • 노영희
    • 노영희
    • G06Q50/10G06F17/30
    • G06Q30/0269G06F17/30867
    • 본 발명은 인터넷 포털 사이트에 접속하는 단말기 중 포털 사이트 회원에게 다양한 맞춤형 개인정보를 제공할 수 있는 맞춤형 개인정보 제공 시스템 및 그를 이용한 개인정보 제공 방법에 관한 것으로, 포털 사이트 서버(300)에 유무선 통신망(200)을 통해 접속가능하며 회원가입을 수행할 수 있는 다수의 단말기(100); 및 다수의 단말기(100) 각각으로부터 입력된 회원 정보를 저장하고, 분석하며, 데이터베이스(350)로 구축한 개인정보와 상기 분석된 상기 각각의 단말기(100)의 회원 정보를 비교하여 상기 회원에게 필요한 맞춤형 개인정보를 제공하는 상기 포털 사이트 서버(300);를 포함하여 구성됨을 특징으로 하는 맞춤형 개인정보 제공 시스템을 제공한다.
    • 本发明涉及一种定制的个人信息提供系统,其能够向访问互联网门户网站的终端的门户站点成员提供各种定制的个人信息,以及使用该定制个人信息提供系统的个人信息提供方法,该个性化信息提供系统包括: 能够通过有线和无线通信网络(200)访问门户站点服务器(300)并且能够执行成员注册的多个终端(100); 以及门户站点服务器(300),用于存储和分析从多个终端(100)中的每一个输入的成员信息,并且通过将构造为数据库的个人信息(350)与分析的成员信息进行比较来提供成员所需的定制的个人信息 的各个端子(100)。
    • 94. 发明申请
    • BUSINESS LEAD GENERATION SYSTEM AND METHOD USING STRUCTURED SOCIAL MEDIA CONTENT
    • 业务导向系统和使用结构化社会媒体内容的方法
    • WO2014128731A1
    • 2014-08-28
    • PCT/IN2014/000123
    • 2014-02-25
    • P. ASHOK ANAND
    • P. ASHOK ANAND
    • G06Q30/02
    • G06Q30/0269G06Q30/0217G06Q30/0275G06Q50/01
    • A business lead generating system and method using structured social information. An intent capturing platform captures at least one structured activity including, but not limited to, planning a vacation, a house move, a birthday party etc, in order to thereby generate at least one user intent with respect to the user. An intent driven computing application for processing the captured user intents in order to thereby provide offers and coupons to the user/consumer. A plurality of information queues having relevant user intents which are categorized based on the nature of the intent for providing product/service information to the relevant companies and businesses in a social network environment. Such a business lead generation can be effectively adapted by a wide range of companies and business networks to leverage the business leads, targeting their advertisements to users whose interest best align with the products/services of a company/business.
    • 一种使用结构化社会信息的业务领先生成系统和方法。 意图捕获平台捕获至少一个结构化活动,包括但不限于规划假期,房屋移动,生日聚会等,以便从而相对于用户生成至少一个用户意图。 用于处理所捕获的用户意图的意图驱动的计算应用程序,从而向用户/消费者提供优惠券和优惠券。 具有相关用户意图的多个信息队列,其基于用于在社交网络环境中向相关公司和企业提供产品/服务信息的意图的性质进行分类。 这样的业务线索生成可以被广泛的公司和商业网络有效地适应,以利用业务潜力,将他们的广告定位到最符合公司/企业的产品/服务的用户。
    • 97. 发明申请
    • METHOD AND APPARATUS FOR SECURE ADVERTISING
    • 用于安全广告的方法和装置
    • WO2014102456A1
    • 2014-07-03
    • PCT/FI2013/051209
    • 2013-12-30
    • NOKIA CORPORATION
    • BISWAS, Debmalya
    • G06Q30/02
    • G06Q30/0269
    • A method, apparatus, and computer program product are provided to serve advertisements (22) based upon the current context (18) of the user (User 1 , User n ) in a manner that both ensures the relevancy of the advertisements (22) and maintains the privacy of the contextual information (18) of the user. In this regard, a method, apparatus and computer program product are provided to receive encrypted context data (18) from one or more users (User1, User n ) including one or more trapdoors associated with one or more keywords and to receive advertisement information (22) from one or more advertisers (14) including a searchable encryption. Further, the method, apparatus and computer program product are provided to cause an advertisement (22) to be provided to a first user based upon the encrypted context data of the first user and the advertisement information (22) from one or more advertisers (14).
    • 提供了一种方法,装置和计算机程序产品,用于基于用户(User1,Usern)的当前上下文(18)以广告(22)的相关性来确保广告(22)的维护 用户的上下文信息(18)的隐私。 在这方面,提供了一种方法,装置和计算机程序产品,用于从一个或多个用户(User1,Usern)接收加密的上下文数据(18),包括与一个或多个关键字相关联的一个或多个陷阱,并接收广告信息(22 )来自一个或多个包括可搜索加密的广告商(14)。 此外,提供了方法,装置和计算机程序产品,以基于来自一个或多个广告商(14)的第一用户的加密上下文数据和广告信息(22)向第一用户提供广告(22) )。
    • 98. 发明申请
    • WEB AND MOBILE APPLICATION BASED INFORMATION IDENTITY CURATION
    • 基于Web和移动应用程序的信息身份验证
    • WO2014099819A2
    • 2014-06-26
    • PCT/US2013075487
    • 2013-12-16
    • INFINITUDE INC
    • ORTEGA GILBERT RLAVIN WILLIAMRAJA NASFAROOQUI YASIRMCCOY MARIA
    • G06Q30/02H04L29/06
    • G06Q50/01G06Q30/0269H04L12/185H04L51/32H04L63/10H04L67/02H04L67/06
    • A web-based and mobile device application service that allows information curation with a file-sharing and unsharing platform is presented. The present invention allows information curation with the storage and dissemination of personal and business information. It enables users to participate in social-networking-style sharing and unsharing of photos, documents, and other media among selected individuals or groups, as well as make mobile payments, access vital information, and store electronic identification information. For businesses, the present invention offers online collaboration tools and secure, reliable data storage and file-sharing services. The invention works with multiple methods of access to the information curated in user accounts. All personal and business information is stored in a centralized location in firewall protected, managed and dedicated servers that are GLBA, HIPPA, PCI-CISP, PCI-DSS, and SOX compliant. The service can be accessed and curated from anywhere and seamlessly shared and unshared with anyone.
    • 介绍了一种基于Web和移动设备的应用程序服务,可以使用文件共享和非共享平台进行信息管理。 本发明允许在存储和传播个人和商业信息的情况下进行信息策划。 它使用户能够参与选定的个人或团体中的社交网络风格的共享和不共享照片,文档和其他媒体,以及进行移动支付,访问重要信息和存储电子识别信息。 对于企业,本发明提供在线协作工具和安全可靠的数据存储和文件共享服务。 本发明适用于访问用户帐户中策略信息的多种方法。 所有个人和企业信息都存储在防火墙保护,管理和专用服务器的集中位置,这些服务器是GLBA,HIPPA,PCI-CISP,PCI-DSS和SOX兼容的。 该服务可以从任何地方访问和策划,与任何人无缝共享和取消共享。