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    • 6. 发明申请
    • ASSOCIATION- AND PERSPECTIVE-BASED CONTENT ITEM RECOMMENDATIONS
    • 基于协商和视角的内容项目建议
    • US20160092576A1
    • 2016-03-31
    • US14497760
    • 2014-09-26
    • Yahoo!, Inc.
    • Daniele QuerciaMounia LalmasEduardo Graells
    • G06F17/30
    • G06F16/9535G06Q30/0631G06Q50/01
    • Many content systems (e.g., social networks) present to a user a set of content items posted by other individuals. The user may selectively view content items that reinforce and are consistent with the user's perspective, creating an “echo chamber” effect. Conversely, content systems that selectively expose users to content items exhibiting contrary perspectives, and from individuals with no connection with the user, may alienate the user. Presented herein are techniques for recommending content items that present a different perspective from that of the user, and from individuals who share a similar profile to the user (e.g., alternative opinions from other individuals within the user's social circle or community). Optionally, opinions may be selected that do not directly oppose the user's perspective, but that are orthogonal with it. Such selective recommendations may persuade the user to consider contrary viewpoints that may alter the user's perspective while reducing user alienation.
    • 许多内容系统(例如,社交网络)向用户呈现由其他个人张贴的一组内容项目。 用户可以选择性地查看加强并与用户观点一致的内容项目,从而产生“回声室”效果。 相反,选择性地将用户暴露于具有相反视角的内容项目以及与用户没有连接的个人的内容系统可能疏远用户。 这里提出的技术是用于向与用户共享相似简档的个人(例如,来自用户的社交圈或社区内的其他个人的替代意见)推荐呈现与用户不同的观点的内容项的技术。 可选地,可以选择不直接反对用户观点的意见,但是与其正交。 这样的选择性建议可以说服用户考虑可以在减少用户异化的同时改变用户观点的相反观点。