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1. 发明授权

US08510661B2 End to end response enabling collection and use of customer viewing preferences statistics 失效
标题翻译：端到端响应能够收集和使用客户查看偏好统计信息
公开(公告)号：US08510661B2
公开(公告)日：2013-08-13
申请号：US12368141
申请日：2009-02-09
申请人： Srinivasa Dharmaji , Xin Feng
发明人： Srinivasa Dharmaji , Xin Feng
IPC分类号： G06F3/00 , G06F15/16 , G06F15/173 , G06F13/00 , G06Q30/00 , G07G1/12 , G07G5/00 , H04N7/10 , H04N7/025 , H04N7/173
CPC分类号： G06F3/0481 , G06Q30/02
摘要： Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.
摘要翻译：针对广告，具有关联的动态内容，用于响应和嵌入到广告标题中的反馈被传送到移动查看设备。移动观看设备记录用户对广告的响应并将其报告回广告服务平台。广告投放平台生成包含响应数据的用户配置文件。根据用户的个人资料数据，广告进一步针对用户，以最大限度地发挥广告的影响力。用户可以选择提供广告反馈的首选格式。

2. 发明授权

US08418197B2 Method and apparatus for browser based advertisement insertion 失效
标题翻译：用于基于浏览器的广告插入的方法和装置
公开(公告)号：US08418197B2
公开(公告)日：2013-04-09
申请号：US12582573
申请日：2009-10-20
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： H04N7/10
CPC分类号： H04N21/812 , G06Q30/02 , G06Q30/0267 , H04N7/165 , H04N21/2668 , H04N21/4325 , H04N21/4331 , H04N21/44004 , H04N21/44016 , H04N21/44209 , H04N21/4424 , H04N21/4532 , H04N21/6131 , H04N21/6473
摘要： Content is downloaded to a mobile handheld device (MHD) and buffered on the MHD prior to, and during, viewing. Normal wireless bandwidth varies with atmospheric conditions, distance, obstructions in the path, etc. and hence the speed at which a content-buffer (CB) on the MHD is replenished changes. Because this can result in very low quality viewing experience for the user, the capability for alternate content scheduling provided a micro-splicer is used to enable stored alternate-content or advertisement insertion during periods of low viewing quality, when the CB does not hold sufficient content during the viewing period. This alternate content insertion allows the CB to be refilled before the user resumes content viewing.
摘要翻译：内容被下载到移动手持设备（MHD），并在观看之前和期间在MHD上缓冲。正常无线带宽随着大气条件，距离，路径中的障碍物等而变化，因此MHD上的内容缓冲器（CB）被补充的速度改变。因为这可以导致用户的非常低质量的观看体验，所以在CB观看质量不足的时段期间，提供了一个微型拼接器用于在低观看质量期间使存储的备用内容或广告插入的能力观看期间的内容。此替代内容插入允许在用户恢复内容查看之前重新填充CB。

3. 发明申请

US20090204901A1 End to End Response Enabling Collection and Use of Customer Viewing Preferences Statistics 失效
标题翻译：端到端响应启用收集和使用客户查看首选项统计信息
公开(公告)号：US20090204901A1
公开(公告)日：2009-08-13
申请号：US12368141
申请日：2009-02-09
申请人： Srinivasa Dharmaji , Xin Feng
发明人： Srinivasa Dharmaji , Xin Feng
IPC分类号： G06F3/00
CPC分类号： G06F3/0481 , G06Q30/02
摘要： Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.
摘要翻译：针对广告，具有关联的动态内容，用于响应和嵌入到广告标题中的反馈被传送到移动查看设备。移动观看设备记录用户对广告的响应并将其报告回广告服务平台。广告投放平台生成并入响应数据的用户配置文件。根据用户的个人资料数据，广告进一步针对用户，以最大限度地发挥广告的影响力。用户可以选择提供广告反馈的首选格式。

4. 发明申请

US20090048905A1 Methods for Grouping, Targeting and Meeting Objectives for an Advertisement Campaign 审中-公开
标题翻译：分组，针对性和会议广告活动目标的方法
公开(公告)号：US20090048905A1
公开(公告)日：2009-02-19
申请号：US12191086
申请日：2008-08-13
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： G06Q30/00
CPC分类号： H04H60/66 , G06Q30/00 , G06Q30/0204 , G06Q30/0205 , G06Q30/0244 , G06Q30/0256 , H04H20/40 , H04H60/33 , H04H2201/70
摘要： Targeted advertising is one of the major attractions of wireless handheld devices since it lends itself to focused delivery of advertisements to target groups selected based on multiple criteria. To do this it is necessary to identify the target groups from the large number of personal profile criteria that includes user profiles, demographics, response preferences, as well as the history of responses, and generating advertisements for each such group. The advertisements have to take into account the preferences of the group and the objective of the advertisement campaign. In one embodiment of the invention, target groups are identified based on preferences to define and organize advertising campaigns, resulting in personalized advertisements.
摘要翻译：有针对性的广告是无线手持设备的主要吸引力之一，因为它将自己的广告投放到基于多个标准选择的目标群体。为此，有必要从包括用户简档，人口统计，响应偏好以及响应历史的大量个人资料标准中识别目标组，并为每个这样的组生成广告。广告必须考虑到群组的偏好和广告活动的目标。在本发明的一个实施例中，基于用于定义和组织广告活动的偏好来识别目标群体，导致个性化广告。

5. 发明申请

US20100030639A1 Method and Apparatus for Displaying a Plurality of Short Ads in a Single Ad Spot 审中-公开
标题翻译：用于在单个广告点中显示多个短广告的方法和装置
公开(公告)号：US20100030639A1
公开(公告)日：2010-02-04
申请号：US12506644
申请日：2009-07-21
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0267
摘要： Available advertisement spot duration is used to display a plurality of advertisements, and to obtain maximum impact while displaying a plurality of advertisements, within an advertisement spot, where the advertisements are each typically of a fixed duration, the sum of which is the total duration of the advertisement spot. Further optimization is accomplished by using advertisements of optimized duration, the advertisements having a cumulative duration of less than that of the advertisement spot, and by using a static advertisement and/or picture as a filler for the rest of the duration. Because static advertisements and/or pictures do not require a minimum duration for impact, they can be used to fill in the time left over from one or multiple advertisements within an advertisement spot. Embodiments of the invention find particular application for displaying advertisements on mobile handheld devices (MHDDs) to improve the impact of the advertisements.
摘要翻译：可用的广告点持续时间用于显示多个广告，并且在广告中各自通常具有固定持续时间的广告位置内显示多个广告时获得最大的影响，其总和是总时间广告点。通过使用优化的持续时间的广告，广告具有小于广告点的累积持续时间的广告，以及在持续时间的其余部分中使用静态广告和/或图片作为填充来实现进一步的优化。因为静态广告和/或图片不需要最小的影响持续时间，所以它们可以用于填充广告点内的一个或多个广告所剩下的时间。本发明的实施例找到用于在移动手持设备（MHDD）上显示广告以改善广告的影响的特定应用。

6. 发明申请

US20090276312A1 Generation and Application of a Target Specific Addressable Spot Guide for Broadcast Transmission 审中-公开
标题翻译：广播传输目标特定可寻址定位指南的生成与应用
公开(公告)号：US20090276312A1
公开(公告)日：2009-11-05
申请号：US12434528
申请日：2009-05-01
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0267
摘要： A target specific addressable spot-guide (TASG) comprises meta-data generated from advertisement campaign criteria, the schema of available ad-spots, the characteristics of the ads to be inserted in the ad-spot, and the ad interaction pattern and preferences of the targeted end user. The TASG is transferred into a mobile handheld viewing platform by broadcasting, and is downloaded and stored on the target viewing platform to enable the recognition, filtering, download, and storage of focused ads for a target group. The ads are inserted into the content stream at the appropriate ad-spot, based on the insertion and priority instructions contained in the TASG to enable simultaneous display of different ads by individuals in different target groups during the viewing of the same transmitted content by these individuals on viewing platforms.
摘要翻译：目标特定可寻址指南（TASG）包括从广告活动标准生成的元数据，可用广告点的模式，要插入到广告点中的广告的特征，以及广告交互模式和偏好目标终端用户。 TASG通过广播转移到移动手持式观看平台中，并被下载并存储在目标观看平台上，以便能够识别，过滤，下载和存储目标组的重点广告。根据TASG中包含的插入和优先级指示，将广告插入到适当的广告位内的内容流中，以便在这些个人查看相同的传送内容期间同时显示不同目标群体中的个人的不同广告。在观看平台上。

7. 发明申请

US20090070217A1 Targeted Advertisement Transmission and Delivery in a Bandwidth Limited Multicast Wireless System 审中-公开
标题翻译：带宽有限组播无线系统中的目标广告传输和传送
公开(公告)号：US20090070217A1
公开(公告)日：2009-03-12
申请号：US12191070
申请日：2008-08-13
申请人： Srinivasa Dharmaji , Xin Feng
发明人： Srinivasa Dharmaji , Xin Feng
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： A system and method thereof for the delivery of focused alternate content and advertisements to mobile devices that selectively targets groups in a bandwidth limited multicast wireless video transmission. The limited wireless bandwidth does not allow multiple focused alternate content to be transmitted during allowed spot time to effectively cover all the target groups. Thus, the invention enables the pre-delivery and selective buffering of alternate content files on a mobile device for each target group. Accordingly, one embodiment of the invention enables viewing of targeted advertisements and alternate content by the target groups by attaching metadata to the targeted advertisements that contain instructions for filtering and insertion into a video stream.
摘要翻译：一种用于将聚焦的替代内容和广告传送到有选择地针对带宽有限的多播无线视频传输中的组的移动设备的系统及方法。有限的无线带宽不允许在允许的特定时间期间发送多个聚焦的备用内容以有效地覆盖所有目标组。因此，本发明使得可以在每个目标组的移动设备上预交付和选择性地缓冲替代内容文件。因此，本发明的一个实施例使得能够通过将元数据附加到包含用于过滤和插入到视频流中的指令的目标广告来观看目标组的目标广告和替代内容。

8. 发明申请

US20100042885A1 Method and Apparatus for Maximizing Wireless Bandwidth During Ad Transmission with Forward Error Correction (FEC) 审中-公开
标题翻译：用于在具有前向纠错（FEC）的广告传输期间最大化无线带宽的方法和装置
公开(公告)号：US20100042885A1
公开(公告)日：2010-02-18
申请号：US12539878
申请日：2009-08-12
申请人： Srinivasa Dharmaji , Xin Feng
发明人： Srinivasa Dharmaji , Xin Feng
IPC分类号： H04L1/18 , H03M13/05 , G06F11/10 , G06F11/14 , G06Q30/00
CPC分类号： H04L1/004 , G06F11/1443 , G06Q30/02 , G06Q30/0267 , H04L1/1867
摘要： The number of times a single ad file must be sent for reception by a plurality of mobile hand held devices (MHDDs) without any error is reduced by the use of forward error correction (FEC) to achieve statistical coverage of a complete ad file download
摘要翻译：通过使用前向纠错（FEC）来减少由多个移动手持设备（MHDD）发送单个广告文件以进行无错误的接收的次数，以实现完整的广告文件下载的统计覆盖

9. 发明申请

US20090316777A1 Method and Apparatus for Improved Broadcast Bandwidth Efficiency During Transmission of a Static Code Page of an Advertisement 审中-公开
标题翻译：用于在广告的静态代码页的传输期间改善广播带宽效率的方法和装置
公开(公告)号：US20090316777A1
公开(公告)日：2009-12-24
申请号：US12488354
申请日：2009-06-19
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： H04N11/04 , G06Q30/00
CPC分类号： H04N21/4331 , G06Q30/02 , G06Q30/0267 , H04N19/507 , H04N21/234381 , H04N21/239 , H04N21/812
摘要： Advertisements are transferred to mobile handheld displays (MHDs) during slack time, when the spectrum is not busy for download at, and storage on, the MHDs. The stored advertisements are then selectively rendered during available ad spots when the user is viewing content on the MHD. A main code page that comprises all of the pixels that are static within the ad is initially transmitted to the MHD. This transmission is then followed by the transmission of additional packets that include information that only concerns the pixels in the main code page that change from frame to frame, along with information regarding the location of such changes within the code page. There are typically only a small number of changes between frames in an ad, such that only a small amount of information need be transmitted to represent these changes, when compared to the amount of information contained in each frame of the ad. Thus, the bandwidth requirement for transmission of these changes is much less than that of the actual frames.
摘要翻译：当频谱不忙于MHD上的下载和存储时，广告在松弛时间被转移到移动手持显示器（MHD）。当用户正在观看MHD上的内容时，存储的广告然后在可用广告点期间被选择性地呈现。包含广告中静态的所有像素的主代码页首先被传送到MHD。然后，该传输之后是附加分组的传输，该分组包括仅涉及主代码页中从帧到帧改变的像素的信息，以及关于代码页内的这种改变的位置的信息。与广告的每个帧中包含的信息量进行比较时，广告中的帧之间通常只有很少的变化，因此只需少量的信息就可以被传输来表示这些变化。因此，传输这些变化的带宽要求远远低于实际帧的带宽要求。

10. 发明申请

US20090150207A1 GENERATION AND TRANSMISSION OF AN ADDRESSABLE SPOT GUIDE FOR ALTERNATE CONTENT INSERTION IN MULTICAST WIRELESS TRANSMISSION 审中-公开
标题翻译：用于多媒体无线传输中替代内容插入的可寻址点指南的生成和传输
公开(公告)号：US20090150207A1
公开(公告)日：2009-06-11
申请号：US12331316
申请日：2008-12-09
申请人： Xin Feng , Srinivasa Dharmaji
发明人： Xin Feng , Srinivasa Dharmaji
IPC分类号： G06Q40/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0207 , G06Q30/0261 , G06Q30/0273
摘要： An addressable spot-guide (ASG) is the metadata generated from the advertisement (ad) campaign criteria, the schema of the available ad spots and the characteristics of the ad or ads inserted into the ad-spot. The ASG is generated and transferred into the mobile hand-held viewing platform, typically in advance of the content arrival, through any means available. The ASG enables the recognition, filtering, download and storage of ads on the viewing platform of the focused group for which the ad is meant. The ad is inserted into the content stream at the appropriate ad-spot based on the instructions contained in the ASG. As a result of the ASG, individuals in different target groups will view the same content, but different ads that are targeted to their personal characteristics. The ads are prioritized based on importance to the ad campaign.
摘要翻译：可寻址指南（ASG）是从广告（广告）活动标准生成的元数据，可用广告点的模式以及插入到广告点中的广告或广告的特征。 ASG通过任何可用的方式生成并传送到移动手持式观看平台，通常在内容到达之前。 ASG可以在广告所针对的群体的观看平台上识别，过滤，下载和存储广告。根据ASG中包含的说明，将广告插入适当的广告点的内容流中。作为ASG的结果，不同目标群体的个人将会查看相同的内容，但是针对其个人特征的不同广告。根据对广告系列的重视，广告的优先级。

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