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1. 发明申请

US20120150633A1 GENERATING ADVERTISEMENTS DURING INTERACTIVE ADVERTISING SESSIONS 审中-公开
标题翻译：在互动广告会议期间产生广告
公开(公告)号：US20120150633A1
公开(公告)日：2012-06-14
申请号：US12963286
申请日：2010-12-08
申请人： Wook Jin Chung , Pritesh Patwa , Martin Miroslavov Markov
发明人： Wook Jin Chung , Pritesh Patwa , Martin Miroslavov Markov
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0251
摘要： A method, computer readable media, and computer system for generating advertisement messages are provided. The computer system includes an advertisement engine and an advanced interactive platform that receive user events. The advanced interactive platform selects response templates associated with user events received from a user. In turn, the advanced interactive platform transmits the response templates to the advertisement engine. The advertisement engine processes the response template and populates the response template with advertising hints to dynamically generate advertisement messages. The advertisement engine may include indicators that solicit user feedback in the advertisement message. The user feedback received by the advanced interactive platform triggers additional user events that are used to generate additional advertisements and to discover interests of the user.
摘要翻译：提供了一种用于生成广告消息的方法，计算机可读介质和计算机系统。计算机系统包括广告引擎和接收用户事件的高级交互式平台。高级交互式平台选择与从用户接收的用户事件相关联的响应模板。反过来，高级交互式平台将响应模板发送到广告引擎。广告引擎处理响应模板，并用广告提示填充响应模板以动态生成广告消息。广告引擎可以包括在广告消息中征求用户反馈的指示符。由高级交互式平台接收的用户反馈触发用于产生附加广告并发现用户兴趣的附加用户事件。

2. 发明授权

US09183557B2 Advertising targeting based on image-derived metrics 有权
标题翻译：基于图像派生指标的广告定位
公开(公告)号：US09183557B2
公开(公告)日：2015-11-10
申请号：US12869372
申请日：2010-08-26
申请人： Pritesh Patwa , Wook Jin Chung
发明人： Pritesh Patwa , Wook Jin Chung
IPC分类号： G06Q30/02 , G06Q30/00
CPC分类号： G06Q30/0258 , G06Q30/00 , G06Q30/0241 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271
摘要： Advertising targeting metrics for individuals can be derived from images associated with those individuals. Such advertising targeting metrics can include physical attributes, as well as preferences based on prior activity, or history. Public images associated with specific user identities can be processed and advertising targeting metrics can be derived therefrom to more accurately tailor the advertisements displayed to the individuals associated with those user identities. Additionally, non-public images can be likewise processed, either remotely or, for greater privacy, locally if so allowed by the user. Advertisers can then utilize the greater breath of advertising targeting metrics that can be derived from images to more accurately target advertisements to specific groups. In doing so, advertisers can submit their own images of exemplary targeted users, and the targeting metrics for those advertisers' advertisements can be automatically derived from the submitted images utilizing equivalent algorithms.
摘要翻译：针对个人的广告定位指标可以从与这些个人相关联的图像中导出。这种广告定位指标可以包括物理属性，以及基于先前活动或历史的偏好。可以处理与特定用户身份相关联的公共图像，并且可以从其导出广告定向度量，以更准确地定制显示给与这些用户身份相关联的个人的广告。另外，如果用户允许的话，非公开的图像也可以远程地或者为了更大的隐私来进行本地处理。然后，广告商可以利用可以从图像导出的更广泛的广告定向度量的更大的呼吸，以更准确地将广告定向到特定的组。在这样做时，广告客户可以提交自己的示例性目标用户的图像，并且可以使用等效的算法从提交的图像中自动导出那些广告主的广告的定位度量。

3. 发明授权

US09269096B2 Advertisement rendering for multiple synced devices 有权
标题翻译：广告渲染为多个同步设备
公开(公告)号：US09269096B2
公开(公告)日：2016-02-23
申请号：US13113434
申请日：2011-05-23
申请人： Pritesh Patwa , Martin M Markov , Wook Jin Chung
发明人： Pritesh Patwa , Martin M Markov , Wook Jin Chung
IPC分类号： G06Q30/00 , G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0241 , G06F17/30905 , G06Q30/0267
摘要： Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device.
摘要翻译：提供了用于将广告的不同版本的通信同步到与用户相关联的多个不同设备的方法和系统。广告在与用户相关联的第一设备上被接收。对于接收广告的事件，第一设备与与用户相关联的第二设备建立通信路径。利用通信路径确定第二设备的能力。为第二设备呈现广告的版本，其中呈现的版本取决于所确定的第二设备的能力。并且，利用通信路径，将广告的呈现版本传送到第二设备。

4. 发明申请

US20120303442A1 ADVERTISEMENT RENDERING FOR MULTIPLE SYNCED DEVICES 有权
标题翻译：多种同步设备的广告渲染
公开(公告)号：US20120303442A1
公开(公告)日：2012-11-29
申请号：US13113434
申请日：2011-05-23
申请人： Pritesh Patwa , Martin M. Markov , Wook Jin Chung
发明人： Pritesh Patwa , Martin M. Markov , Wook Jin Chung
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0241 , G06F17/30905 , G06Q30/0267
摘要： Methods and systems for synchronizing communication of different versions of an advertisement to multiple, disparate devices associated with a user are provided. The advertisement is received on a first device associated with the user. Incident to receiving the advertisement, the first device establishes a communication path with a second device associated with the user. Utilizing the communication path, capabilities of the second device are determined. A version of the advertisement is rendered for the second device, where the version rendered is dependent upon the determined capabilities of the second device. And, utilizing the communication path, the rendered version of the advertisement is communicated to the second device.
摘要翻译：提供了用于将广告的不同版本的通信同步到与用户相关联的多个不同设备的方法和系统。广告在与用户相关联的第一设备上被接收。对于接收广告的事件，第一设备与与用户相关联的第二设备建立通信路径。利用通信路径确定第二设备的能力。为第二设备呈现广告的版本，其中呈现的版本取决于所确定的第二设备的能力。并且，利用通信路径，将广告的呈现版本传送到第二设备。

5. 发明申请

US20120130822A1 COMPUTING COST PER INTERACTION FOR INTERACTIVE ADVERTISING SESSIONS 审中-公开
标题翻译：互动广告会议交互费用的计算方法
公开(公告)号：US20120130822A1
公开(公告)日：2012-05-24
申请号：US12949813
申请日：2010-11-19
申请人： Pritesh Patwa , Wook Jin Chung , Martin Markov
发明人： Pritesh Patwa , Wook Jin Chung , Martin Markov
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0273
摘要： Described herein are technologies related to charging advertisers for advertisements presented to a user in an interactive advertising session. An advanced interactive system captures gestures, spoken words, facial expressions, and the like, and advertisements are presented to a user based upon such captured gestures, spoken words, facial expressions and the like. User interactions with respect to these advertisements are then captured, and advertisers are charged fees per captured interactions between the user and the advertisements.
摘要翻译：这里描述了与在交互式广告会话中呈现给用户的广告收费广告主相关的技术。高级交互式系统捕获手势，口语，面部表情等，并且基于所捕获的手势，口语，面部表情等向用户呈现广告。然后捕获与这些广告的用户交互，并且广告客户按照用户和广告之间的每个捕获的交互收取费用。

6. 发明申请

US20120124143A1 RICH EMAIL ATTACHMENT PRESENTATION 有权
标题翻译：丰富的电子邮件附件介绍
公开(公告)号：US20120124143A1
公开(公告)日：2012-05-17
申请号：US12947070
申请日：2010-11-16
申请人： Wook Jin Chung , Pritesh Patwa
发明人： Wook Jin Chung , Pritesh Patwa
IPC分类号： G06F15/16
CPC分类号： G06Q10/107 , H04L51/08 , H04L51/18
摘要： One or more techniques and/or systems are disclosed for providing a rich email experience for an email with an attachment. Intention metadata that is associated with an attachment to an email is identified, where the intention metadata indicates a sender intention for the attachment. The intention metadata may be identified prior to sending the email and included with the email, or identified after receipt of the email. Further, the intention metadata is applied to the attachment so that the attachment is presented in a rich format to the recipient that reflects the sender intention for the attachment, such as highlighting portions, and/or presenting images, for example, in a desired sequence.
摘要翻译：公开了一种或多种技术和/或系统，用于为具有附件的电子邮件提供丰富的电子邮件体验。识别与对电子邮件的附件相关联的意图元数据，其中意图元数据指示附件的发送者意图。意图元数据可以在发送电子邮件之前被识别，并且包含在电子邮件中，或者在接收到电子邮件之后被识别。此外，将意图元数据应用于附件，使得附件以丰富的格式呈现给接收者，其反映出附件的发送者意图，例如突出部分，和/或呈现图像，例如以期望的顺序。

7. 发明授权

US09098836B2 Rich email attachment presentation 有权
标题翻译：丰富的电子邮件附件演示
公开(公告)号：US09098836B2
公开(公告)日：2015-08-04
申请号：US12947070
申请日：2010-11-16
申请人： Wook Jin Chung , Pritesh Patwa
发明人： Wook Jin Chung , Pritesh Patwa
IPC分类号： G06F15/16 , G06Q10/10 , H04L12/58
CPC分类号： G06Q10/107 , H04L51/08 , H04L51/18
摘要： One or more techniques and/or systems are disclosed for providing a rich email experience for an email with an attachment. Intention metadata that is associated with an attachment to an email is identified, where the intention metadata indicates a sender intention for the attachment. The intention metadata may be identified prior to sending the email and included with the email, or identified after receipt of the email. Further, the intention metadata is applied to the attachment so that the attachment is presented in a rich format to the recipient that reflects the sender intention for the attachment, such as highlighting portions, and/or presenting images, for example, in a desired sequence.
摘要翻译：公开了一种或多种技术和/或系统，用于为具有附件的电子邮件提供丰富的电子邮件体验。识别与对电子邮件的附件相关联的意图元数据，其中意图元数据指示附件的发送者意图。意图元数据可以在发送电子邮件之前被识别，并且包含在电子邮件中，或者在接收到电子邮件之后被识别。此外，将意图元数据应用于附件，使得附件以丰富的格式呈现给接收者，其反映出附件的发送者意图，例如突出部分，和/或呈现图像，例如以期望的顺序。

8. 发明申请

US20120296742A1 ADVERTISING UTILIZING DEVICE-TO-DEVICE INTERACTIONS 审中-公开
标题翻译：广告使用设备到设备交互
公开(公告)号：US20120296742A1
公开(公告)日：2012-11-22
申请号：US13109725
申请日：2011-05-17
申请人： Pritesh Patwa , Martin M. Markov , Wook Jin Chung
发明人： Pritesh Patwa , Martin M. Markov , Wook Jin Chung
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/0242
摘要： Methods and systems for enabling an advertiser to utilize device-to-device interactions to track word-of-mouth advertising and to take advantage of differentiated pricing schemes based on a quantity of an item are provided. An advertisement is received on a first device, and the first device identifies a second device that is receptive to interaction. The first device interacts with the second device. Concurrently with the interaction, an advertisement identifier associated with the advertisement is communicated from the first device to the second device. The advertisement identifier enables the second device to receive the advertisement.
摘要翻译：提供了使得广告商能够利用设备到设备交互来跟踪口碑广告并且基于项目数量来利用差异化定价方案的方法和系统。在第一设备上接收到广告，并且第一设备识别可接受交互的第二设备。第一个设备与第二个设备交互。与交互作用同时，与广告相关联的广告标识从第一设备传送到第二设备。广告标识符使得第二设备能够接收广告。

9. 发明申请

US20120054039A1 ADVERTISING TARGETING BASED ON IMAGE-DERIVED METRICS 有权
标题翻译：基于图像衍生度量的广告目标
公开(公告)号：US20120054039A1
公开(公告)日：2012-03-01
申请号：US12869372
申请日：2010-08-26
申请人： Pritesh Patwa , Wook Jin Chung
发明人： Pritesh Patwa , Wook Jin Chung
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0258 , G06Q30/00 , G06Q30/0241 , G06Q30/0251 , G06Q30/0269 , G06Q30/0271
摘要： Advertising targeting metrics for individuals can be derived from images associated with those individuals. Such advertising targeting metrics can include physical attributes, as well as preferences based on prior activity, or history. Public images associated with specific user identities can be processed and advertising targeting metrics can be derived therefrom to more accurately tailor the advertisements displayed to the individuals associated with those user identities. Additionally, non-public images can be likewise processed, either remotely or, for greater privacy, locally if so allowed by the user. Advertisers can then utilize the greater breath of advertising targeting metrics that can be derived from images to more accurately target advertisements to specific groups. In doing so, advertisers can submit their own images of exemplary targeted users, and the targeting metrics for those advertisers' advertisements can be automatically derived from the submitted images utilizing equivalent algorithms.
摘要翻译：针对个人的广告定位指标可以从与这些个人相关联的图像中导出。这种广告定位指标可以包括物理属性，以及基于先前活动或历史的偏好。可以处理与特定用户身份相关联的公共图像，并且可以从其导出广告定向度量，以更准确地定制显示给与这些用户身份相关联的个人的广告。另外，如果用户允许的话，非公开的图像也可以远程地或者为了更大的隐私来进行本地处理。然后，广告商可以利用可以从图像导出的更广泛的广告定向度量的更大的呼吸，以更准确地将广告定向到特定的组。在这样做时，广告客户可以提交自己的示例性目标用户的图像，并且可以使用等效的算法从提交的图像中自动导出那些广告主的广告的定位度量。

10. 发明申请

US20110225035A1 Determining Supply and Demand Using Online Advertisements 审中-公开
标题翻译：使用在线广告确定供求
公开(公告)号：US20110225035A1
公开(公告)日：2011-09-15
申请号：US12709856
申请日：2010-03-09
申请人： Pritesh Patwa , Martin Markov
发明人： Pritesh Patwa , Martin Markov
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0242
摘要： Systems, methods, and computer media for determining supply of and demand for a category of product or service are provided. Demand for a category of good or service is determined by combining advertising performance information for online advertisements relating to the category of goods or services and Internet query information relating to the category of goods or services using a weighting scheme. Supply of the category of good or service is determined by combining online advertisement placement information, offline advertisement placement information, and offline sales location information relating to the category of good or service using a weighting scheme. A user may select to view supply, demand, or supply and demand for the category of good or service.
摘要翻译：提供了用于确定产品或服务类别的供应和需求的系统，方法和计算机媒体。通过将与商品或服务的类别有关的在线广告的广告效果信息和与商品或服务类别相关的互联网查询信息结合使用加权方案来确定对品类或服务类别的需求。通过使用加权方案组合在线广告布置信息，离线广告布置信息和与品牌或服务类别相关的离线销售位置信息来确定提供商品或服务的类别。用户可以选择查看商品或服务类别的供应，需求或供应和需求。

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