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    • 5. 发明申请
    • DETERMINING LEGITIMATE AND MALICIOUS ADVERTISEMENTS USING ADVERTISING DELIVERY SEQUENCES
    • 使用广告交付序列确定诉讼和恶意广告
    • US20130339158A1
    • 2013-12-19
    • US13527586
    • 2012-06-19
    • Yinglian XieFang YuZhou LiXiaofeng Wang
    • Yinglian XieFang YuZhou LiXiaofeng Wang
    • G06Q30/02
    • G06Q30/0248
    • Known legitimate and malicious display advertisements are selected, and the ordered sequence of entities involved in the delivery of each display advertisement is observed and used to generate advertisement delivery sequences. The entities include the various servers, publishers, and advertising networks that are involved in the delivery of a display advertisement. Attributes of the entities in each sequence are determined and used to generate a set of rules that identify a display advertisement as legitimate or malicious based on the attributes of the advertising delivery sequence associated with the delivery of the display advertisement. The generated rules are used to identify possible malicious advertisements, and to identify one or more sources of malicious display advertisements.
    • 选择已知的合法和恶意的显示广告,观察涉及每个显示广告的传送的实体的有序序列并用于生成广告传递序列。 这些实体包括涉及交付显示广告的各种服务器,发布者和广告网络。 确定每个序列中的实体的属性并且用于基于与显示广告的传送相关联的广告传递顺序的属性来生成将显示广告标识为合法或恶意的一组规则。 生成的规则用于识别可能的恶意广告,并识别恶意显示广告的一个或多个来源。