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1. 发明申请

US20150220972A1 Management Of The Display Of Online Ad Content Consistent With One Or More Performance Objectives For A Webpage And/Or Website 审中-公开
标题翻译：管理在线广告内容显示符合一个或多个性能目标的页面和/或网站
公开(公告)号：US20150220972A1
公开(公告)日：2015-08-06
申请号：US14170096
申请日：2014-01-31
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Girish Natarajan , Guoxun Yuan , Junhao Jiang , Madhusudan Mathihalli , Chris Bolte
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246
摘要： Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.
摘要翻译：公开了用于管理与一个或多个电子商务目标一致的在线广告内容的显示的系统和方法。收集模块可以用于收集表征用户访问一组训练网页的属性集合的属性值，并且随后的用户访问后续网页的后续属性值。模型生成模块可以用于利用预测至少一个性能度量的结果的属性值来训练概率模型。显示模块可操作以根据与随后的属性值相关的来自概率模型的预测结果是否与一个或多个电子商务目标一致来确定是否在后续网页上显示广告内容以供随后的用户访问。概率模型可以是对不同属性值组合具有不同预测结果的决策树。

2. 发明授权

US10521831B2 System for page type based advertisement matching for sponsored product listings on e-commerce websites and method of using same 有权
公开(公告)号：US10521831B2
公开(公告)日：2019-12-31
申请号：US14611020
申请日：2015-01-30
申请人： Wal-Mart Stores, Inc.
发明人： Jagannath Putrevu , Shankara B. Subramanya , Madhusudan Mathihalli , Girish Natarajan , Guoxun Yuan , Feng Guo
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A system and method includes receiving, by a computer system, one or more inputs of customer level information, advertisement page and page type level information, item level information, inventory constraints, competitor pricing, and seasonal requirements/rules, merging, by the computer system, the one or more inputs, receiving, by the computer system including a module selection and ranking engine, the merged data, and providing, by the computer system, output of one or more advertisements of sponsored product listings to a user device of a consumer for display.

3. 发明授权

US10096040B2 Management of the display of online ad content consistent with one or more performance objectives for a webpage and/or website 有权
公开(公告)号：US10096040B2
公开(公告)日：2018-10-09
申请号：US14170096
申请日：2014-01-31
申请人： Wal-Mart Stores, Inc.
发明人： Shankara B. Subramanya , Girish Natarajan , Guoxun Yuan , Junhao Jiang , Madhusudan Mathihalli , Chris Bolte
IPC分类号： G06Q30/00 , G06Q30/02
摘要： Systems and methods are disclosed for managing the display of online ad content consistent with one or more e-commerce objectives. A collection module may be operable to collect attribute values for a set of attributes characterizing user visits to a set of training webpages and subsequent attribute values for a subsequent user visit to a subsequent webpage. A model-generation module may be operable to train a probability model with the attribute values that predicts outcomes for at least one performance metric. A display module may be operable to determine whether to display ad content on the subsequent webpage for the subsequent user visit depending on whether a predicted outcome from the probability model that is relevant to the subsequent attribute values is consistent with one or more e-commerce objectives. The probability model may be a decision tree with different predicted outcomes for different combinations of attribute values.

4. 发明申请

US20160225034A1 SYSTEM FOR PAGE TYPE BASED ADVERTISEMENT MATCHING FOR SPONSORED PRODUCT LISTINGS ON E-COMMERCE WEBSITES AND METHOD OF USING SAME 审中-公开
标题翻译：电子商务网站上的赞助商品列表的基于页面类型的广告匹配系统及其使用方法
公开(公告)号：US20160225034A1
公开(公告)日：2016-08-04
申请号：US14611020
申请日：2015-01-30
申请人： Wal-Mart Stores, Inc.
发明人： Jagannath Putrevu , Shankara B. Subramanya , Madhusudan Mathihalli , Girish Natarajan , Guoxun Yuan , Feng Guo
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0277 , G06Q30/0255 , G06Q30/0269
摘要： A system and method includes receiving, by a computer system, one or more inputs of customer level information, advertisement page and page type level information, item level information, inventory constraints, competitor pricing, and seasonal requirements/rules, merging, by the computer system, the one or more inputs, receiving, by the computer system including a module selection and ranking engine, the merged data, and providing, by the computer system, output of one or more advertisements of sponsored product listings to a user device of a consumer for display.
摘要翻译：一种系统和方法，包括由计算机系统接收由计算机进行的客户层级信息，广告页面和页面类型级别信息，项目级别信息，库存约束，竞争者定价和季节性要求/规则的一个或多个输入系统，所述一个或多个输入，由包括模块选择和排序引擎的计算机系统接收所合并的数据，并且由计算机系统向赞助商品列表的一个或多个广告输出提供给用户设备消费者进行展示。

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