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    • 1. 发明申请
    • System and Method for Integrated Recommendations
    • 综合建议的制度和方法
    • US20140214594A1
    • 2014-07-31
    • US14230759
    • 2014-03-31
    • Versata Development Group, Inc.
    • James SinghNeil C. ThierChris HyamsThomas W. Wilbur
    • G06Q30/06
    • G06Q30/0631G06Q30/02G06Q30/0633
    • A recommendation appliance, system and method are provided for generating and deploying additional web page content or functionality (e.g., retail recommendations) to an existing web page server system. For example, the present invention may be embodied as a reverse proxy server that is inserted as an intermediate network node between a web server and the end users accessing the web server. In this position, the recommendation appliance can introduce recommendation messages to web pages generated by the web server without requiring any modification to the code or architecture of the web server. In addition, the appliance may separately track the transaction activities of end users who receive recommendation messages and the transaction activities of end users who do not receive recommendation messages, so that a comparison of the effectiveness of the recommendations may efficiently be demonstrated without requiring any modification to the code or architecture of the web server.
    • 提供了一种推荐设备,系统和方法,用于生成和部署额外的网页内容或功能(例如,零售建议)到现有的网页服务器系统。 例如,本发明可以被实现为作为中间网络节点插入到web服务器和访问web服务器的最终用户之间的反向代理服务器。 在这种情况下,推荐设备可以向Web服务器生成的网页引入推荐消息,而不需要对Web服务器的代码或架构进行任何修改。 另外,设备可以单独跟踪接收推荐消息的最终用户的交易活动以及没有收到推荐消息的最终用户的交易活动,从而可以有效地证明建议的有效性的比较,而不需要任何修改 到Web服务器的代码或架构。