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    • 6. 发明申请
    • Target Information Generation and Ad Server
    • 目标信息生成和广告服务器
    • US20070088821A1
    • 2007-04-19
    • US11563329
    • 2006-11-27
    • Subhash SankuratripatiJaideep SrivastavaDinesh Shanbhag
    • Subhash SankuratripatiJaideep SrivastavaDinesh Shanbhag
    • G06F15/173
    • G06Q30/02H04L67/20H04L67/22H04L67/306
    • An advertisement selection and delivery system for selecting advertisements based on profile information and rendering the advertisements as accessible to a user operating a network-capable appliance connected to a data-packet-network is provided. The system comprises, a first server node connected to the network, the first server node functioning as a user access point on the network, a mass storage repository accessible to the first server node, the repository for storing and serving user profile data, a second server node connected to the network, the second server node for generating user preference data, at least one advertisement server connected to the network, the advertisement server for serving advertisement data, a software application for generating user preference lists and performing advertisement selection and at least one network-capable appliance connected to the network the network-capable appliance for receiving the advertisement data. A user operating the network-capable appliance accesses the first server node and receives the advertisement data, the advertisement data selected for service by matching the user preference data to stored advertisements and rendered accessible to the user during the time of user access to the system from the network-capable appliance.
    • 提供了一种广告选择和传送系​​统,用于基于简档信息选择广告,并且向用户操作连接到数据分组网络的网络设备的用户呈现广告。 该系统包括:连接到网络的第一服务器节点,用作网络上的用户接入点的第一服务器节点,第一服务器节点可访问的大容量存储库,用于存储和服务用户简档数据的存储库,第二服务器节点 连接到网络的服务器节点,用于生成用户偏好数据的第二服务器节点,连接到网络的至少一个广告服务器,用于服务广告数据的广告服务器,用于生成用户偏好列表和执行广告选择的软件应用,并且至少 一个具有网络能力的设备连接到网络,用于接收广告数据的具有网络能力的设备。 操作具有网络能力的设备的用户访问第一服务器节点并接收广告数据,通过将用户偏好数据与存储的广告相匹配来选择用于服务的广告数据,并且在用户访问系统期间使用户可访问的广告数据 具有网络功能的设备。
    • 10. 发明申请
    • CONCEPT-AWARE RANKING OF ELECTRONIC DOCUMENTS WITHIN A COMPUTER NETWORK
    • 电脑网络中电子文件的概念排名
    • US20080033932A1
    • 2008-02-07
    • US11769509
    • 2007-06-27
    • Colin DeLongSandeep ManeJaideep Srivastava
    • Colin DeLongSandeep ManeJaideep Srivastava
    • G06F17/30
    • G06F16/951
    • Techniques are described for ranking the relevance of electronic documents, such as web pages. An algorithm extracts keywords and recurring phrases from the anchor tag data in electronic documents to define a set of concepts. The algorithm then uses link, concept pairs to create nodes in a graph. In this graph, edges can represent both explicit and implicit conceptual links between nodes. By including conceptual data, the algorithm may model and utilize inter-concept relationships when using graph ranking algorithms. This may improve result accuracy by not only retrieving links which are more authoritative given a users' context, but also by utilizing a larger pool of web pages that are limited by concept-space, rather than keyword-space.
    • 描述了用于对电子文档(例如网页)的相关性进行排名的技术。 一种算法从电子文档中的锚标签数据中提取关键字和重复的短语,以定义一组概念。 然后,该算法使用链接,概念对在图中创建节点。 在该图中,边缘可以表示节点之间的显式和隐式概念链接。 通过包含概念数据,当使用图表排序算法时,算法可以建模和利用概念间关系。 这可以通过不仅检索给予用户上下文更权威的链接,而且通过利用由概念空间而不是关键字空间限制的更大的网页池来提高结果准确性。