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1. 发明申请

US20110196737A1 SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS 有权
标题翻译：从横向概念和主题的语义广告选择
公开(公告)号：US20110196737A1
公开(公告)日：2011-08-11
申请号：US12701330
申请日：2010-02-05
申请人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
发明人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN , RAJEEV PRASAD
IPC分类号： G06Q30/00 , G06F17/30 , G06F7/10
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/0251
摘要： Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified.
摘要翻译：根据从搜索结果页和网页标识的横向概念和主题生成的短语，选择广告以在搜索结果页面和网页上呈现。接收到要向其提供广告的搜索查询或网页的指示。基于搜索查询或网页内容识别横向概念和主题。横向概念和主题被用作从广告库中选择广告的短语。选择的广告被提供用于在搜索结果页面上响应于搜索查询或最初识别的网页上呈现。

2. 发明申请

US20110196851A1 GENERATING AND PRESENTING LATERAL CONCEPTS 有权
标题翻译：生成和呈现横向概念
公开(公告)号：US20110196851A1
公开(公告)日：2011-08-11
申请号：US12700980
申请日：2010-02-05
申请人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ABHINAI SRIVASTAVA , TAREK NAJM , RAJEEV PRASAD , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
发明人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ABHINAI SRIVASTAVA , TAREK NAJM , RAJEEV PRASAD , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
IPC分类号： G06F7/10 , G06F17/30
CPC分类号： G06F17/30864 , G06F17/30386 , G06F17/30672 , G06F17/30675 , G06F17/30867 , G06F17/30946 , H04L41/22
摘要： Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content.
摘要翻译：提供了用于产生横向概念的系统，方法和计算机存储介质。该系统包括用于接收用户查询的搜索引擎，用于存储内容及其关联类别的存储器以及侧向概念生成器。侧向概念生成器连接到搜索引擎和存储。横向概念生成器基于存储的内容的相似性得分来选择与内容相关联的类别的侧向概念。

3. 发明申请

US20110218947A1 ONTOLOGICAL CATEGORIZATION OF QUESTION CONCEPTS FROM DOCUMENT SUMMARIES 有权
标题翻译：文献概要中的问题概念的本体分类
公开(公告)号：US20110218947A1
公开(公告)日：2011-09-08
申请号：US12719600
申请日：2010-03-08
申请人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
发明人： VISWANATH VADLAMANI , ABHINAI SRIVASTAVA , TAREK NAJM , MUNIRATHNAM SRIKANTH , PHANI VADDADI , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
IPC分类号： G06F17/30 , G06F15/18
CPC分类号： G06F15/18 , G06F17/30
摘要： Electronic documents are analyzed to identify assertions, which are inverted to generate questions that may be answered by the assertions. A document or a corpus of electronic documents may be analyzed to identify entities and relationships among entities within the text of the document(s). Assertions are identified based on the entities and relationships among the entities. Each assertion represents a fact about an entity, and a group of assertions represents a summary of the document or document corpus. The assertions are inverted to generate questions that may be answered by the assertions. The questions may be further analyzed to identify relevant concepts and topics and to cluster the questions around the concepts and topics. A combined graph may also be generated that facilitates traversal among topics, concepts, questions, assertions, document summaries, and documents.
摘要翻译：分析电子文档以识别断言，这些断言被反转，以产生可能由断言回答的问题。可以分析电子文档的文档或语料库以识别文档文本内的实体和实体之间的关系。断言是根据实体和实体之间的关系来确定的。每个断言表示一个关于实体的事实，一组断言表示文档或文档语料库的摘要。断言被反转，以产生可以由断言回答的问题。可以进一步分析这些问题，以确定相关概念和主题，并围绕概念和主题聚集问题。还可以生成组合图，其有助于在主题，概念，问题，断言，文档摘要和文档之间进行遍历。

4. 发明申请

US20110231395A1 PRESENTING ANSWERS 审中-公开
标题翻译：提出答案
公开(公告)号：US20110231395A1
公开(公告)日：2011-09-22
申请号：US12727836
申请日：2010-03-19
申请人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , PHANI VADDADI , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
发明人： VISWANATH VADLAMANI , MUNIRATHNAM SRIKANTH , PHANI VADDADI , TAREK NAJM , ARUNGUNRAM CHANDRASEKARAN SURENDRAN
IPC分类号： G06F17/30 , G06T11/20
CPC分类号： G06F16/358 , G06F16/3329 , G06F16/367
摘要： Systems, methods, and computer-storage media for presenting answers are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to provide results, and an answer generator to present answers to the user queries. The answers may include a link to a browser that provides a graph, table, or cluster for the results, where nodes of the graph are associated with a confidence level.
摘要翻译：提供了用于呈现答案的系统，方法和计算机存储介质。系统包括用于接收用户查询和上下文的搜索引擎，用于提供结果的查询理解组件以及用于呈现用户查询的答案的应答生成器。答案可以包括到浏览器的链接，该浏览器为结果提供图形，表格或集群，其中图形的节点与置信度水平相关联。

5. 发明申请

US20100318537A1 PROVIDING KNOWLEDGE CONTENT TO USERS 审中-公开
标题翻译：向用户提供知识内容
公开(公告)号：US20100318537A1
公开(公告)日：2010-12-16
申请号：US12483935
申请日：2009-06-12
申请人： ARUNGUNRAM CHANDRASEKARAN SURENDRAN , TAREK NAJM , PHANI VADDADI , RAJEEV PRASAD , SIVA MOHAN
发明人： ARUNGUNRAM CHANDRASEKARAN SURENDRAN , TAREK NAJM , PHANI VADDADI , RAJEEV PRASAD , SIVA MOHAN
IPC分类号： G06F17/30 , G06N5/00
CPC分类号： G06F16/22 , G06F16/3344 , G06F16/36
摘要： Systems, methods, and computer-storage media for generating and providing knowledge content to users utilizing a web architecture that integrates information across data silos through a common, flexible data storage schema, such as a star or snowflake schema, are provided. Data from a content graph, a user activity graph, a social graph, and temporal data as it relates to each of the content graph, the social graph and the user activity graph, is stored in a knowledge content database utilizing the star schema. In this way, data from each of these formerly disparate sources may be accessed from a common, extensible application platform utilizing ontologies and pivot table functionality, thus providing smarter, more comprehensive knowledge in response to received user queries.
摘要翻译：提供了用于通过共同的，灵活的数据存储模式（诸如星形或雪花模式）通过跨数据孤岛集成信息的Web架构来向用户生成和提供知识内容的系统，方法和计算机存储介质。来自与内容图，社交图和用户活动图中的每一个相关的内容图，用户活动图，社交图和时间数据的数据被存储在利用星型模式的知识内容数据库中。以这种方式，可以从使用本体和枢轴表功能的共同的，可扩展的应用平台访问来自这些以前不同的源中的每一个的数据，从而为接收到的用户查询提供更智能，更全面的知识。

6. 发明申请

US20110196852A1 CONTEXTUAL QUERIES 有权
标题翻译：背景疑问
公开(公告)号：US20110196852A1
公开(公告)日：2011-08-11
申请号：US12700985
申请日：2010-02-05
申请人： MUNIRATHNAM SRIKANTH , PHANI VADDADI , TAREK NAJM
发明人： MUNIRATHNAM SRIKANTH , PHANI VADDADI , TAREK NAJM
IPC分类号： G06F17/30
CPC分类号： G06F17/3066 , G06F17/30731 , G06F17/30864
摘要： Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source.
摘要翻译：提供了用于生成语境查询的系统，方法和计算机存储介质。该系统包括用于接收用户查询和上下文的搜索引擎，用于生成查询的语义表示的查询理解组件，以及用于将语义表示转换为多个数据源的命令的数据源命令生成器。数据源命令生成器连接到查询理解组件。数据源命令生成器根据与每个数据源相关联的词汇信息来选择数据源命令。

7. 发明申请

US20100082440A1 ADAPTIVE RUN-TIME ADVERTISEMENTS 有权
标题翻译：自适应运行时间广告
公开(公告)号：US20100082440A1
公开(公告)日：2010-04-01
申请号：US12242406
申请日：2008-09-30
申请人： SHANKAR VAIDYANATHAN , PHANI VADDADI , BALBIR SINGH
发明人： SHANKAR VAIDYANATHAN , PHANI VADDADI , BALBIR SINGH
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/02 , G06Q30/0271 , G06Q30/0276
摘要： Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described.
摘要翻译：系统，计算机实现的方法和计算机存储介质被提供用于向用户呈现可定制的广告。通过使用用户特定或用户相关数据来定制广告。接收诸如关键字，简档数据和应用程序数据的项目，然后用于检索自定义。这些自定义由供应商向广告提供商提供的服务器或服务器组存储。可以进一步识别广告所需的适应性的项目，例如用户简档，也可以被发送到供应商的服务器。适应形式包括图片，文字，图形，链接，音频和视频文件。还描述了包括用于完成上述方法的广告服务器，供应商服务器和客户端应用的系统以及在每个设备处完成定制所需的计算机可读介质。

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