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    • 2. 发明申请
    • PROVIDING INTERACTIVE ADVERTISEMENTS
    • 提供互动广告
    • US20160150290A1
    • 2016-05-26
    • US15008844
    • 2016-01-28
    • Turner Broadcasting System, Inc.
    • Keith ChandlerAlex WellenDon LoheideRajin PersaudMichael KoetterChris HintonNeda DavisLaura Poffenberger
    • H04N21/81G11B27/10H04N21/643H04N21/234H04N21/458H04N21/262H04N21/845H04N21/8545
    • An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.
    • 用于提供与媒体呈现相关联的交互式广告的示例性方法包括与标识与交互式广告相关联的商业的交互广告相关联地存储商业标识符。 交互式广告与包括识别相关内容对象的相关内容标识符的交互式广告数据相关联。 在商业广告段开始之前,接收包括商业标识符在商业广告段期间提供的广告的列表。 在确定在商业区段内提供与交互式广告相关联的商业广告并且响应于确定商业区段是否有资格主办交互式广告时,提供交互式广告数据的至少一部分,交互式的部分 广告数据被配置为提供对相关内容对象的访问。 商业和相关内容对象的访问被提供用于同时显示。