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    • 6. 发明申请
    • MANUFACTURER-LINKED LANDING PAGE FOR ONLINE ADVERTISING
    • 制造商链接的在线广告页面
    • US20110218862A1
    • 2011-09-08
    • US12945397
    • 2010-11-12
    • Jackie LangstonTimothy Oakhill
    • Jackie LangstonTimothy Oakhill
    • G06Q30/00
    • G06Q30/02G06Q30/0273G06Q30/0641
    • The systems and methods described herein provide manufacturer-linked landing pages for online advertising. A retailer may sell products manufactured by a number of different manufacturers. A manufacturer may pay the retailer to advertise products they manufacture. The retailer may advertise itself or products or product types it sells online. On responding to such advertisements, a user may be first directed to a landing page. The landing page may be the primary web page of the retailer, or a web page containing some subset of products or product types that the retailer sells. A landing page for the retailer may simultaneously display products from different manufacturers. If a particular manufacturer has paid for some portion of the advertising for that retailer, it may be desirable from the perspective of the manufacturer for advertisements to lead to landing pages that only display products that they manufacture, and exclude products from other manufacturers.
    • 本文所述的系统和方法提供用于在线广告的制造商链接的着陆页。 零售商可能会销售由不同制造商生产的产品。 制造商可以向零售商支付广告他们制造的产品。 零售商可以自行宣传或在线销售的产品或产品类型。 在响应这样的广告时,可以将用户首先指向着陆页。 着陆页可以是零售商的主要网页,或包含零售商销售的某些产品或产品类型子集的网页。 零售商的着陆页可能同时显示不同制造商的产品。 如果特定的制造商已经为该零售商的一部分广告支付了费用,那么从制造商的角度来说,广告可能导致仅显示他们制造的产品的登陆页面,并且从其他制造商排除产品是可取的。