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1. 发明申请

US20090171784A1 Method and apparatus for splitting advertising opportunities 审中-公开
标题翻译：分割广告机会的方法和装置
公开(公告)号：US20090171784A1
公开(公告)日：2009-07-02
申请号：US12005531
申请日：2007-12-27
申请人： Thomas J. Morgan , Christopher A. White , Matthew Wong , Leslie M. Carter , Mason T. Jones
发明人： Thomas J. Morgan , Christopher A. White , Matthew Wong , Leslie M. Carter , Mason T. Jones
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q20/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0277 , G06Q40/12
摘要： A dynamic advertising insertion system automatically inserts advertisements in response to opportunities that arise in the course of content playback. For example, when a user hits a pause button, an advertising opportunity may be created and an appropriate advertisement may be inserted. One basis for determining which advertisement to insert is to enforce a predetermined agreement between a content provider and one or more distributors that sets forth a percentage of advertising opportunities that each entity will be afforded. Thus, the decision of what advertisement to insert may be based on a number of factors, including the type of content, the particular user's equipment, information about the user, and the need to adjust the playback of advertisements to enforce the percentage split between the advertising entities.
摘要翻译：动态广告插入系统根据在内容播放过程中出现的机会自动插入广告。例如，当用户点击暂停按钮时，可以创建广告机会并且可以插入适当的广告。确定要插入哪个广告的一个基础是在内容提供商和一个或多个分销商之间执行预定的协议，其中规定了将提供每个实体的广告机会的百分比。因此，要插入什么广告的决定可以基于许多因素，包括内容的类型，特定用户的设备，关于用户的信息，以及需要调整广告的回放以强制在广告实体。

2. 发明授权

US08578405B2 Providing content interruptions 有权
标题翻译：提供内容中断
公开(公告)号：US08578405B2
公开(公告)日：2013-11-05
申请号：US12542036
申请日：2009-08-17
申请人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
发明人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
IPC分类号： H04N7/025 , H04N5/445 , H04N7/16
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： A system includes a receiver to receive content and an advertisement. The system further includes a cache, coupled to the receiver, to store the content and the advertisement. An interface in the receiver receives an updated advertisement and updating instructions, the updating instructions to enable the receiver to replace the stored advertisement with the updated advertisement. The receiver detects a starting point of the advertisement and creates a marker and inserts it into the content to indicate said starting point, and stores the advertisement from the content to a memory storage location separate from the content, and creates and stores a pointer to the memory location. The interface detects a user-initiated pause in the viewing of content, retrieves the updated advertisement from storage, and provides a user interface that enables the user to view the retrieved advertisement for as long as the viewing of the content remains paused. The receiver is configured to overlay the retrieved advertisement with material descriptive of upcoming content in the received content.
摘要翻译：系统包括接收内容和广告的接收器。该系统还包括耦合到接收器的存储内容和广告的高速缓存。接收器中的接口接收更新的广告和更新指令，更新指令使得接收机能够用已更新的广告替换所存储的广告。接收器检测广告的起始点并创建标记并将其插入到内容中以指示所述起始点，并将广告从内容存储到与内容分开的存储器存储位置，并创建并存储指向内存位置。该接口在查看内容时检测到用户发起的暂停，从存储中检索更新的广告，并且提供用户界面，使得用户能够观看所检索的广告，只要观看内容保持暂停。接收器被配置为用所述接收到的内容中描述即将到来的内容的材料覆盖检索到的广告。

3. 发明申请

US20090304358A1 Providing Content Interruptions 有权
标题翻译：提供内容中断
公开(公告)号：US20090304358A1
公开(公告)日：2009-12-10
申请号：US12542040
申请日：2009-08-17
申请人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Dueresch
发明人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Dueresch
IPC分类号： H04N5/91
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： Content which users may wish to receive may be distributed with interrupting content such that the use of the content on the user's receiver may be interrupted and replaced with the interrupting content. The content which the user wishes to receive may be software, audio, video, graphics or other material and the interrupting content in one embodiment of the prevent invention may be advertisements. In this way, the user's receiver may be utilized to determine when it is appropriate to interrupt the interruptible content with the interrupting content. This may provide a convenient mechanism for reduced price or free distribution of a wide variety of media currently provided only in physical form or only for free without any compensation to the content provider.
摘要翻译：用户可能希望接收的内容可以通过中断内容来分发，使得用户接收器上的内容的使用可能被中断并且被中断内容替代。用户希望接收的内容可以是软件，音频，视频，图形或其他材料，并且防止发明的一个实施例中的中断内容可以是广告。以这种方式，可以利用用户的接收器来确定何时适当地用中断内容来中断可中断的内容。这可以提供一种便利的机制，用于降低价格或免费分发目前仅以物理形式提供的或仅为了免费而不向内容提供商的任何补偿提供的各种媒体。

4. 发明授权

US08640161B2 Providing content interruptions 有权
标题翻译：提供内容中断
公开(公告)号：US08640161B2
公开(公告)日：2014-01-28
申请号：US12542040
申请日：2009-08-17
申请人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
发明人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
IPC分类号： H04N7/025 , H04N5/445 , H04N7/16 , H04N9/80
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： A system includes a cache, coupled to a receiver, to store received content and advertisements. An interface in the receiver detects the occurrence of an advantageous condition during the play of content retrieved from the cache. The receiver locates one or more advertisements in the cache, and enables the display of a user interface in place of the content so long as the advantageous condition is detected. The user interface includes selectable indicia of the located advertisements and an indicia of the content. The interface is adapted to locate one or more advertisements using markers that are inserted into the content by the interface, and pointers to the one or more advertisements associated with the markers, the pointers having a stored association to the markers.
摘要翻译：系统包括耦合到接收器的高速缓存，以存储接收到的内容和广告。接收机中的接口检测在从高速缓存检索的内容的播放期间出现有利条件。接收器在高速缓存中定位一个或多个广告，并且只要检测到有利条件，就能够使用户界面的显示代替内容。用户界面包括所定位的广告的可选标记和内容的标记。接口适于使用由接口插入到内容中的标记来定位一个或多个广告，并且指向与标记相关联的一个或多个广告的指针，指针具有与标记的存储关联。

5. 发明申请

US20090304357A1 Providing Content Interruptions 有权
公开(公告)号：US20090304357A1
公开(公告)日：2009-12-10
申请号：US12542036
申请日：2009-08-17
申请人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
发明人： Oleg B. Rashkovskiy , Thomas J. Morgan , Matthew Wong , Brian T. Duersch
IPC分类号： H04N5/91 , H04N7/16
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： Content which users may wish to receive may be distributed with interrupting content such that the use of the content on the user's receiver may be interrupted and replaced with the interrupting content. The content which the user wishes to receive may be software, audio, video, graphics or other material and the interrupting content in one embodiment of the prevent invention may be advertisements. In this way, the user's receiver may be utilized to determine when it is appropriate to interrupt the interruptible content with the interrupting content. This may provide a convenient mechanism for reduced price or free distribution of a wide variety of media currently provided only in physical form or only for free without any compensation to the content provider.

6. 发明申请

US20070162951A1 Providing content interruptions 审中-公开
公开(公告)号：US20070162951A1
公开(公告)日：2007-07-12
申请号：US11715171
申请日：2007-03-07
申请人： Oleg Rashkovskiy , Thomas Morgan , Matthew Wong , Brian Duersch
发明人： Oleg Rashkovskiy , Thomas Morgan , Matthew Wong , Brian Duersch
IPC分类号： H04N7/173 , H04N7/16
CPC分类号： H04N21/4331 , H04H20/106 , H04H20/28 , H04H20/40 , H04H60/16 , H04H60/22 , H04H60/23 , H04N7/17318 , H04N21/4408 , H04N21/458 , H04N21/4622 , H04N21/6543 , H04N21/812 , H04N21/8166
摘要： Content which users may wish to receive may be distributed with interrupting content such that the use of the content on the user's receiver may be interrupted and replaced with the interrupting content. The content which the user wishes to receive may be software, audio, video, graphics or other material and the interrupting content in one embodiment of the prevent invention may be advertisements. In this way, the user's receiver may be utilized to determine when it is appropriate to interrupt the interruptible content with the interrupting content. This may provide a convenient mechanism for reduced price or free distribution of a wide variety of media currently provided only in physical form or only for free without any compensation to the content provider.

7. 发明授权

US09152725B2 Computer implemented methods and apparatus for configuring and performing a custom rule to process a preference indication 有权
标题翻译：用于配置和执行自定义规则以处理偏好指示的计算机实现的方法和装置
公开(公告)号：US09152725B2
公开(公告)日：2015-10-06
申请号：US13589335
申请日：2012-08-20
申请人： Matthew Wong , Kim Man Chan
发明人： Matthew Wong , Kim Man Chan
IPC分类号： G06F17/30 , G06Q50/00
CPC分类号： G06F17/30867 , G06F17/30345 , G06Q50/01
摘要： Disclosed are systems, apparatus, methods and computer-readable media for processing a preference indication for a feed item of an information feed. In some implementations, a preference indication associated with a feed item is received. In some instances, it is determined whether the feed item is associated with a custom rule, where the custom rule defines one or more actions to modify information associated with feed items of designated one more content types. In some instances, one or more actions are selected to perform based on an identified content type of the feed item in response to the determination that the feed item is associated with the custom rule.
摘要翻译：公开了用于处理信息馈送的馈送项目的偏好指示的系统，装置，方法和计算机可读介质。在一些实现中，接收与馈送项目相关联的偏好指示。在某些情况下，确定馈送项是否与自定义规则相关联，其中自定义规则定义一个或多个动作来修改与指定的一个以上内容类型的馈送项相关联的信息。在一些情况下，响应于确定所述馈送项目与所述自定义规则相关联，所述一个或多个动作被选择为基于所识别的所述馈送项目的内容类型来执行。

8. 发明申请

US20130117353A1 COMPUTER IMPLEMENTED METHODS AND APPARATUS FOR CONFIGURING AND PERFORMING A CUSTOM RULE TO PROCESS A PREFERENCE INDICATION 有权
标题翻译：计算机实现方法和装置，用于配置和执行自定义规则以处理偏好指示
公开(公告)号：US20130117353A1
公开(公告)日：2013-05-09
申请号：US13589335
申请日：2012-08-20
申请人： Matthew Wong , Kim Man Chan
发明人： Matthew Wong , Kim Man Chan
IPC分类号： G06F15/16
CPC分类号： G06F17/30867 , G06F17/30345 , G06Q50/01
摘要： Disclosed are systems, apparatus, methods and computer-readable media for processing a preference indication for a feed item of an information feed. In some implementations, a preference indication associated with a feed item is received. In some instances, it is determined whether the feed item is associated with a custom rule, where the custom rule defines one or more actions to modify information associated with feed items of designated one more content types. In some instances, one or more actions are selected to perform based on an identified content type of the feed item in response to the determination that the feed item is associated with the custom rule.
摘要翻译：公开了用于处理信息馈送的馈送项目的偏好指示的系统，装置，方法和计算机可读介质。在一些实现中，接收与馈送项目相关联的偏好指示。在某些情况下，确定馈送项是否与自定义规则相关联，其中自定义规则定义一个或多个动作来修改与指定的一个以上内容类型的馈送项相关联的信息。在一些情况下，响应于确定所述馈送项目与所述自定义规则相关联，所述一个或多个动作被选择为基于所识别的所述馈送项目的内容类型来执行。

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