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1. 发明授权

US11334912B1 Systems and methods for determining media creative attribution to website traffic 有权
公开(公告)号：US11334912B1
公开(公告)日：2022-05-17
申请号：US16706061
申请日：2019-12-06
申请人： Tatari, Inc.
发明人： Wei Chen , Michael D. Swinson
IPC分类号： G06Q30/02 , H04L67/50 , G06F16/955 , H04N21/24
摘要： A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

2. 发明公开

US20240127285A1 SYSTEMS AND METHODS FOR DETERMINING MEDIA CREATIVE ATTRIBUTION FOR APPLICATION DOWNLOAD OR INSTALLATION 审中-公开
公开(公告)号：US20240127285A1
公开(公告)日：2024-04-18
申请号：US18395044
申请日：2023-12-22
申请人： Tatari, Inc.
发明人： Wei Chen , Michael D. Swinson
IPC分类号： G06Q30/0242 , G06F16/955 , G06Q30/0241 , G06Q30/0272 , H04L67/50 , H04N21/24
CPC分类号： G06Q30/0246 , G06F16/955 , G06Q30/0247 , G06Q30/0272 , G06Q30/0277 , H04L67/535 , H04N21/2407
摘要： A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

3. 发明申请

US20220237653A1 SYSTEMS AND METHODS FOR DETERMINING MEDIA CREATIVE ATTRIBUTION TO WEBSITE TRAFFIC 有权
公开(公告)号：US20220237653A1
公开(公告)日：2022-07-28
申请号：US17718148
申请日：2022-04-11
申请人： Tatari, Inc.
发明人： Wei Chen , Michael D. Swinson
IPC分类号： G06Q30/02 , H04N21/24 , G06F16/955 , H04L67/50
摘要： A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

4. 发明授权

US11900413B2 Systems and methods for determining media creative attribution to website traffic 有权
公开(公告)号：US11900413B2
公开(公告)日：2024-02-13
申请号：US17718148
申请日：2022-04-11
申请人： Tatari, Inc.
发明人： Wei Chen , Michael D. Swinson
IPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0241 , G06Q30/0272 , G06F16/955 , H04N21/24 , H04L67/50
CPC分类号： G06Q30/0246 , G06F16/955 , G06Q30/0247 , G06Q30/0272 , G06Q30/0277 , H04L67/535 , H04N21/2407
摘要： A media creative attribution method includes determining a response profile within an attribution time window, the response profile being a portion of a unique visitor (UV) curve associated with a website. In some cases, a shadow baseline analysis is run on every media creative that aired within an extended time window to determine whether to adjust the response profile. A total lift within the attribution time window is determined utilizing a baseline of the UV curve. A weight for each media creative that aired within the attribution time window is determined. Utilizing the weight, the total lift is allocated to individual media creatives that aired within the attribution time window. The allocated attribution can be utilized to generate performance metrics relating to the individual media creatives that aired within the attribution time window. The performance metrics such as cost per visitor can be visualized through a user interface or dashboard.

5. 发明授权

US11562393B1 Self-consistent inception architecture for efficient baselining media creatives 有权
公开(公告)号：US11562393B1
公开(公告)日：2023-01-24
申请号：US16705813
申请日：2019-12-06
申请人： Tatari, Inc.
发明人： Wei Chen , Michael D. Swinson
IPC分类号： G06Q30/02
摘要： A self-consistent inception architecture includes a process that integrates online data and offline data to determine an estimated lift (“prior lift”) in the number of unique visitors (UVs) to a website caused by a television (TV) spot airing on an offline medium. The prior lift is used to adjust a UV profile of the website. A baseline thus produced is fitted through an inception process in which a locally weighted scatterplot smoothing algorithm is applied iteratively until a final baseline converges. The baseline from the inception process is used to determine a calculated lift. If the prior lift and the calculated lift are not consistent (e.g., within a threshold), the process is run iteratively until the prior lift and the calculated lift are consistent. The calculated lifts can be used to determine and visualize performance metric(s) relating to media creatives such as TV spots airing in the physical world.

6. 发明申请

US20220215427A1 SYSTEMS AND METHODS FOR DEBIASING MEDIA CREATIVE EFFICIENCY 有权
公开(公告)号：US20220215427A1
公开(公告)日：2022-07-07
申请号：US17700984
申请日：2022-03-22
申请人： Tatari, Inc.
发明人： Michael D. Swinson , Wei Chen
IPC分类号： G06Q30/02
摘要： A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative. In this way, relative performance of media creatives can be objectively quantified across networks without needing digital evidence.

7. 发明授权

US11334911B1 Systems and methods for debiasing media creative efficiency 有权
公开(公告)号：US11334911B1
公开(公告)日：2022-05-17
申请号：US16360456
申请日：2019-03-21
申请人： Tatari, Inc.
发明人： Michael D. Swinson , Wei Chen
IPC分类号： G06Q30/00 , G06Q30/02
摘要： A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative. In this way, relative performance of media creatives can be objectively quantified across networks without needing digital evidence.

8. 发明授权

US11132706B1 System and method for quantification of latent effects on user interactions with an online presence in a distributed computer network resulting from content distributed through a distinct content delivery network 有权
公开(公告)号：US11132706B1
公开(公告)日：2021-09-28
申请号：US16363801
申请日：2019-03-25
申请人： Tatari, Inc.
发明人： Michael D. Swinson , Lin O'Driscoll , Wei Chen
IPC分类号： G06Q30/02 , H04L29/08
摘要： Embodiments of the present disclosure relate to data correlation of data pertaining to content distributed through distinct content delivery networks including offline networks and data related to user interaction with an online presence on the distributed computer network and uses for such correlated data, including to measure and quantify latent effects of the content distributed through a distinct content delivery network, such as an offline network, on user's interactions with the online presence on the distributed computer network.

9. 发明授权

US11880861B2 Systems and methods for debiasing media creative efficiency 有权
公开(公告)号：US11880861B2
公开(公告)日：2024-01-23
申请号：US17700984
申请日：2022-03-22
申请人： Tatari, Inc.
发明人： Michael D. Swinson , Wei Chen
IPC分类号： G06Q30/00 , G06Q30/0242 , G06Q30/0241
CPC分类号： G06Q30/0246 , G06Q30/0247 , G06Q30/0249
摘要： A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative. In this way, relative performance of media creatives can be objectively quantified across networks without needing digital evidence.

10. 发明授权

US11763341B1 System and method for quantification of latent effects on user interactions with an online presence in a distributed computer network resulting from content distributed through a distinct content delivery network 有权
公开(公告)号：US11763341B1
公开(公告)日：2023-09-19
申请号：US17373311
申请日：2021-07-12
申请人： Tatari, Inc.
发明人： Michael D. Swinson , Lin O'Driscoll , Wei Chen
IPC分类号： G06Q30/0242 , G06Q30/0251 , G06Q30/0241 , H04L67/50
CPC分类号： G06Q30/0244 , G06Q30/0255 , G06Q30/0277 , H04L67/535
摘要： Embodiments of the present disclosure relate to data correlation of data pertaining to content distributed through distinct content delivery networks including offline networks and data related to user interaction with an online presence on the distributed computer network and uses for such correlated data, including to measure and quantify latent effects of the content distributed through a distinct content delivery network, such as an offline network, on user's interactions with the online presence on the distributed computer network.

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