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    • 3. 发明授权
    • Ad server system with click fraud protection
    • 广告服务器系统具有点击欺诈保护
    • US07734502B1
    • 2010-06-08
    • US11201749
    • 2005-08-11
    • Tamar YehoshuaColin M. Bryar
    • Tamar YehoshuaColin M. Bryar
    • G06Q30/00
    • G06Q30/02G06Q30/0248G06Q30/0257
    • An ad server system takes into consideration information about a user who clicks on an ad in determining whether to charge the advertiser for the click event, and/or in determining an amount to charge the advertiser. In one embodiment, unless the user is recognized, the advertiser is not charged for the ad selection event. Thus, advertisers do not have to pay the ad placement provider when the users who click on their ads are not recognized. If the user is recognized, the ad server system may determine whether and/or how much to charge the advertiser based on information about the recognized user. This information may include, for example, whether the user has set up an account, whether a valid credit card is on file for the user, and/or other types of user information that can be used to hold fraudulent users accountable for their actions.
    • 广告服务器系统考虑有关点击广告的用户的信息,以确定是否为广告客户收取点击事件费用,和/或确定向广告客户收费的金额。 在一个实施例中,除非用户被识别,否则该广告商不需要为广告选择事件收费。 因此,当点击他们的广告的用户无法识别时,广告客户不必向广告投放位置提供者支付费用。 如果用户被识别,则广告服务器系统可以基于关于所识别的用户的信息确定是否和/或多少费用给广告商。 该信息可以包括例如用户是否已经建立了帐户,有效的信用卡是否正在为用户提供文件,和/或可以用于保持欺诈用户对其动作负责的其他类型的用户信息。
    • 5. 发明授权
    • Ad server system with click fraud protection
    • 广告服务器系统具有点击欺诈保护
    • US07933801B2
    • 2011-04-26
    • US12764836
    • 2010-04-21
    • Tamar YehoshuaColin M. Bryar
    • Tamar YehoshuaColin M. Bryar
    • G06Q30/00
    • G06Q30/02G06Q30/0248G06Q30/0257
    • An ad server system takes into consideration information about a user who clicks on an ad in determining whether to charge the advertiser for the click event, and/or in determining an amount to charge the advertiser. In one embodiment, unless the user is recognized, the advertiser is not charged for the ad selection event. Thus, advertisers do not have to pay the ad placement provider when the users who click on their ads are not recognized. If the user is recognized, the ad server system may determine whether and/or how much to charge the advertiser based on information about the recognized user. This information may include, for example, whether the user has set up an account, whether a valid credit card is on file for the user, and/or other types of user information that can be used to hold fraudulent users accountable for their actions.
    • 广告服务器系统考虑有关点击广告的用户的信息,以确定是否为广告客户收取点击事件费用,和/或确定向广告客户收费的金额。 在一个实施例中,除非用户被识别,否则该广告商不需要为广告选择事件收费。 因此,当点击他们的广告的用户无法识别时,广告客户不必向广告投放位置提供者支付费用。 如果用户被识别,则广告服务器系统可以基于关于所识别的用户的信息确定是否和/或多少费用给广告商。 该信息可以包括例如用户是否已经建立了帐户,有效的信用卡是否正在为用户提供文件,和/或可以用于保持欺诈用户对其动作负责的其他类型的用户信息。
    • 6. 发明申请
    • AD SERVER SYSTEM WITH CLICK FRAUD PROTECTION
    • AD服务器系统与点击保护
    • US20100205059A1
    • 2010-08-12
    • US12764836
    • 2010-04-21
    • Tamar YehoshuaColin M. Bryar
    • Tamar YehoshuaColin M. Bryar
    • G06Q30/00
    • G06Q30/02G06Q30/0248G06Q30/0257
    • An ad server system takes into consideration information about a user who clicks on an ad in determining whether to charge the advertiser for the click event, and/or in determining an amount to charge the advertiser. In one embodiment, unless the user is recognized, the advertiser is not charged for the ad selection event. Thus, advertisers do not have to pay the ad placement provider when the users who click on their ads are not recognized. If the user is recognized, the ad server system may determine whether and/or how much to charge the advertiser based on information about the recognized user. This information may include, for example, whether the user has set up an account, whether a valid credit card is on file for the user, and/or other types of user information that can be used to hold fraudulent users accountable for their actions.
    • 广告服务器系统考虑有关点击广告的用户的信息,以确定是否为广告客户收取点击事件费用,和/或确定向广告客户收费的金额。 在一个实施例中,除非用户被识别,否则该广告商不需要为广告选择事件收费。 因此,当点击他们的广告的用户无法识别时,广告客户不必向广告投放位置提供者支付费用。 如果用户被识别,则广告服务器系统可以基于关于所识别的用户的信息确定是否和/或多少费用给广告商。 该信息可以包括例如用户是否已经建立了帐户,有效的信用卡是否正在为用户提供文件,和/或可以用于保持欺诈用户对其动作负责的其他类型的用户信息。