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1. 发明申请

US20060080170A1 Method, system, and computer readable medium for token enhanced media 审中-公开
标题翻译：用于令牌增强型媒体的方法，系统和计算机可读介质
公开(公告)号：US20060080170A1
公开(公告)日：2006-04-13
申请号：US10964164
申请日：2004-10-13
申请人： Stan Roach , Michael Comb , Robert Drescher , Armen Najarian , Juan Velten
发明人： Stan Roach , Michael Comb , Robert Drescher , Armen Najarian , Juan Velten
IPC分类号： G06F17/60
CPC分类号： G06Q20/387 , G06Q20/06 , G06Q30/02 , G06Q30/0224 , G06Q30/0225 , G06Q30/0271
摘要： A method, system and article of manufacture, including software, that encourages purchases of products or services and identifies measurable loyalty of an individual to a product or service, or in particular how often an individual purchases a product or service during a period of time in response to electronic media, such as a Web advertisement. The method includes providing an electronic media, such as a web banner, paid search results or e-mail to an individual that selects the electronic media and inputs individual information to a server, promotional processing device or Web site. In an embodiment, a software component to identify the individual, such as a cookie, is downloaded to an individual's processing device. In an alternate embodiment, a user identification number generated during a user session is used to identify the individual. A token, such as a first unique code associated with the individual information, is then provided to the individual's account at the server. The individual obtains a second or more tokens from one or more purchases of products at an offline and/or online retailer. The second or more tokens are then input, at the individual's processing device that transfers the information to the server, and in particular the individual's account. An object, such as downloadable music, a gift certificate, incentive, digitally downloadable asset or book, is then provided to the individual in response to the individual obtaining the required number of tokens by purchasing offline products or services.
摘要翻译：一种方法，系统和制品，包括鼓励购买产品或服务的软件，并确定个人对产品或服务的可衡量的忠诚度，特别是个人在一段时间内购买产品或服务的频率回应电子媒体，如网络广告。该方法包括向选择电子媒体并将个人信息输入到服务器，促销处理设备或网站的个人提供诸如网络横幅的电子媒体，付费搜索结果或电子邮件。在一个实施例中，将个体（例如，cookie）识别的软件组件下载到个人的处理设备。在替代实施例中，在用户会话期间生成的用户标识号用于标识个人。然后，将令牌（例如与个人信息相关联的第一唯一代码）提供给服务器处的个人帐户。个人从离线和/或在线零售商的一个或多个购买产品获得第二个或更多个令牌。然后在个人的处理设备输入第二个或更多个令牌，将信息传送到服务器，特别是个人的帐户。然后，通过购买离线产品或服务，通过个人获得所需数量的令牌，向个人提供诸如可下载音乐，礼品券，奖励，数字可下载资产或书籍的对象。

2. 发明申请

US20060080172A1 Method, system, and software for electronic media driven promotions that include off-line actions 审中-公开
标题翻译：用于电子媒体推动的方法，系统和软件，包括离线操作
公开(公告)号：US20060080172A1
公开(公告)日：2006-04-13
申请号：US11226629
申请日：2005-09-14
申请人： Armen Najarian , Stan Roach , Robert Drescher , Juan Velten , Mike Comb
发明人： Armen Najarian , Stan Roach , Robert Drescher , Juan Velten , Mike Comb
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/06 , G06Q20/387 , G06Q30/0212 , G06Q30/0218
摘要： A method and system, including software, encourages trial experiences of products and/or services at specified physical locations by an individual after the individual selects an electronic media, such as a Web advertisement. In an alternate embodiment, a method and system, including software, encourages an individual to purchase a product or service that may be new to the market or recently launched and when the use of unique codes included in packaging may not be used. The method includes providing an electronic media, such as a Web banner, paid search results or e-mail to an individual that selects the electronic media and inputs individual information to a server, promotional processing device or Web site. A first object is provided and there is an opportunity to obtain a second object after an individual selects the electronic media. After the individual performs an off-line action, such as test driving a vehicle, meeting with a financial consultant or viewing a selected video, a token (code) is provided to the individual. A second object then may be obtained by the individual after the code is entered and verified by a Web site. An object may include a discount on a purchase, an entry to a sweepstake, a gift certificate, a prize and/or a rebate. The prize may include downloadable music or a book. In an alternate embodiment, a second object may be obtained after an individual purchases a product or service and then verifies the purchase, by for example, answering questions at a Web site regarding the purchase.
摘要翻译：包括软件在内的方法和系统在个人选择电子媒体（例如Web广告）之后，鼓励个人在指定的物理位置处的产品和/或服务的试用体验。在替代实施例中，包括软件的方法和系统鼓励个人购买可能是新的市场或最近启动的产品或服务，并且当包装中包含的唯一代码的使用可能不被使用时。该方法包括向选择电子媒体并将个人信息输入到服务器，促销处理设备或网站的个人提供诸如Web横幅的电子媒体，付费搜索结果或电子邮件。提供了第一个目的，并且在个人选择电子媒体之后有机会获得第二个对象。在个人执行离线动作（例如驾驶车辆的测试），与财务顾问会面或观看所选择的视频之后，向个人提供令牌（代码）。然后在代码被输入并由网站验证之后，个人可以获得第二个对象。物品可以包括购买折扣，抽奖礼品，礼券，奖品和/或回扣。奖品可能包括可下载的音乐或书籍。在替代实施例中，可以在个人购买产品或服务之后获得第二个对象，然后通过例如在网站上回答关于购买的问题来验证购买。

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