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    • 9. 发明申请
    • INVENTORY ALLOCATION IN ADVERTISING SYSTEMS
    • 广告系统中的存货分配
    • US20120158495A1
    • 2012-06-21
    • US12972941
    • 2010-12-20
    • Jayavel ShanmugasundaramDatong ChenSumanth JagannathErik VeeRamana Yerneni
    • Jayavel ShanmugasundaramDatong ChenSumanth JagannathErik VeeRamana Yerneni
    • G06Q30/00
    • G06Q30/0251
    • A network based advertisement system includes a supply forecasting system configured to select, from a campaign log database, data that defines a plurality of contracts. Each contract specifies requirements that include contract target audience information and a number of impressions. For each contract, the supply forecasting system identifies one or more opportunity samples with characteristics that match contract target audience information of the contract. Each opportunity sample is associated with a weight that corresponds to a number of opportunities with similar characteristics. An optimizer associates the opportunity samples with the contract and then determines whether the opportunity samples are associated with other contracts. The optimizer then limits the number of opportunities associated with the samples that are allocatable to the contract based at least in part on a function of requirements of other contracts associated with the one or more samples.
    • 基于网络的广告系统包括供应预测系统,其被配置为从活动日志数据库中选择定义多个合同的数据。 每个合同规定了包含合同目标受众信息和多次展示次数的要求。 对于每个合同,供应预测系统识别具有与合同的合同目标受众信息匹配的特征的一个或多个机会样本。 每个机会样本与对应于具有类似特征的机会的数量相关联。 优化器将机会样本与合同相关联,然后确定机会样本是否与其他合同相关联。 优化器然后至少部分地基于与一个或多个样本相关联的其他合同的要求的函数来限制与可分配给合同的样本相关联的机会的数量。