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1. 发明申请

US20080027798A1 Serving advertisements based on keywords related to a webpage determined using external metadata 审中-公开
标题翻译：根据与使用外部元数据确定的网页相关的关键字投放广告
公开(公告)号：US20080027798A1
公开(公告)日：2008-01-31
申请号：US11492387
申请日：2006-07-25
申请人： Shivkumar Ramamurthi , Farzin Maghoul , Jan Pedersen , Ofer Mendelevitch
发明人： Shivkumar Ramamurthi , Farzin Maghoul , Jan Pedersen , Ofer Mendelevitch
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0248 , G06Q30/0256 , G06Q30/0277
摘要： Methods and apparatus for selecting advertisements to display to a user requesting a primary webpage is provided. Keywords related to the primary webpage are determined using internal information of the primary webpage and/or external information provided in neighboring webpages. The external information may include anchor text metadata of hyperlinks on neighboring webpages that link to the primary webpage or include the number of such hyperlinks having a same particular anchor text. Other internal and/or external information may be used to determine a list of keywords related to the primary webpage. One or more of keywords on the list are selected to represent the primary webpage according to one or more objectives. One or more advertisements are selected to be served to the user using the selected keywords. Machine learning techniques may be used to develop a model that automatedly determines keywords representing a webpage.
摘要翻译：提供了用于选择广告以显示给请求主网页的用户的方法和装置。使用主网页的内部信息和/或邻近网页中提供的外部信息来确定与主网页相关的关键词。外部信息可以包括链接到主网页的相邻网页上的超链接的锚文本元数据，或者包括具有相同特定锚文本的这种超链接的数目。其他内部和/或外部信息可用于确定与主要网页相关的关键词列表。根据一个或多个目标，选择列表中的一个或多个关键字来表示主网页。选择使用所选择的关键字向用户提供一个或多个广告。机器学习技术可用于开发自动确定表示网页的关键字的模型。

2. 发明申请

US20080027803A1 System and method for optimizing throttle rates of bidders in online keyword auctions subject to budget constraints 审中-公开
标题翻译：在预算约束下，在线关键字拍卖中优化投标人节流率的系统和方法
公开(公告)号：US20080027803A1
公开(公告)日：2008-01-31
申请号：US11497110
申请日：2006-07-31
申请人： Ofer Mendelevitch , John Anthony Tomlin
发明人： Ofer Mendelevitch , John Anthony Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0249 , G06Q30/0256 , G06Q30/0275 , G06Q30/0276 , G06Q30/0277 , G06Q30/08
摘要： An improved system and method for scheduling online keyword auctions subject to budget constraints is provided. A linear programming model of slates of advertisements may be created for predicting the volume and order in which queries may appear throughout the day for use in allocating bidders to auctions to optimize revenue of an auctioneer. Each slate of advertisements may represent a candidate set of advertisements in order of optimal revenue to an auctioneer. Linear programming using column generation with the keyword as a constraint and a bidder's budget as a constraint may be applied to generate a column that may be added to a linear programming model of slates of advertisements to determine optimal revenue to an auctioneer. Upon receiving a query request, a slate of advertisements that may provide optimal revenue to the auctioneer may be output for sending to a web browser for display.
摘要翻译：提供了一种基于预算限制来调度在线关键词拍卖的改进的系统和方法。可以创建广告平板的线性规划模型，用于预测整个日子中可能出现查询的音量和顺序，以便将投标人分配给拍卖以优化拍卖师的收入。广告的每一张广告可以以拍卖者的最佳收入的顺序代表一组候选广告。可以应用使用关键字作为约束和出价者预算作为约束的列生成的线性规划来生成可以被添加到广告平面的线性规划模型的列，以确定拍卖者的最佳收入。在接收到查询请求时，可以输出可以向拍卖者提供最佳收入的广告板，用于发送到web浏览器以进行显示。

3. 发明申请

US20090112691A1 System and method for scheduling online keyword auctions over multiple time periods subject to budget and query volume constraints 审中-公开
标题翻译：在多个时间段内按预算和查询量限制调度在线关键字拍卖的系统和方法
公开(公告)号：US20090112691A1
公开(公告)日：2009-04-30
申请号：US11981319
申请日：2007-10-30
申请人： Zoe Abrams , Ofer Mendelevitch , Sathiya Keerthi Selvaraj , John Anthony Tomlin
发明人： Zoe Abrams , Ofer Mendelevitch , Sathiya Keerthi Selvaraj , John Anthony Tomlin
IPC分类号： G06Q30/00 , G06F17/30 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0239 , G06Q30/0275 , G06Q40/04
摘要： An improved system and method for scheduling online keyword auctions over multiple time periods subject to budget constraints is provided. A linear programming model of slates of advertisements may be created for predicting the volume and order in which queries may appear throughout multiple time periods for use in allocating bidders to auctions to optimize revenue of an auctioneer. Each slate of advertisements may represent a candidate set of advertisements in order of optimal revenue to an auctioneer. Linear programming using column generation with the keyword as a constraint and a bidder's budget as a constraint may be applied for each time period to generate a column that may be added to a linear programming model of slates of advertisements. Upon receiving a query request, a slate of advertisements for the time period may be output for sending to a web browser for display.
摘要翻译：提供了一种用于在多个时间段内按预算约束调度在线关键词拍卖的改进的系统和方法。可以创建广告平板的线性规划模型，用于预测在多个时间段期间查询可能出现的音量和顺序，以用于将投标者分配给拍卖以优化拍卖者的收入。广告的每一张广告可以以拍卖者的最佳收入的顺序代表一组候选广告。可以对每个时间段应用使用关键字作为约束的列生成和作为约束的出价者预算的线性规划，以生成可以被添加到广告平面的线性规划模型的列。在接收到查询请求时，可以输出该时间段的广告片，以便发送到web浏览器进行显示。

4. 发明申请

US20080027802A1 System and method for scheduling online keyword subject to budget constraints 审中-公开
标题翻译：在预算约束下调度在线关键词的系统和方法
公开(公告)号：US20080027802A1
公开(公告)日：2008-01-31
申请号：US11497085
申请日：2006-07-31
申请人： Ofer Mendelevitch , John Anthony Tomlin
发明人： Ofer Mendelevitch , John Anthony Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0249 , G06Q30/0264 , G06Q30/0275 , G06Q30/0277
摘要： An improved system and method for scheduling online keyword auctions subject to budget constraints is provided. A linear programming model of slates of advertisements may be created for predicting the volume and order in which queries may appear throughout the day for use in allocating bidders to auctions to optimize revenue of an auctioneer. Each slate of advertisements may represent a candidate set of advertisements in order of optimal revenue to an auctioneer. Linear programming using column generation with the keyword as a constraint and a bidder's budget as a constraint may be applied to generate a column that may be added to a linear programming model of slates of advertisements to determine optimal revenue to an auctioneer. Upon receiving a query request, a slate of advertisements that may provide optimal revenue to the auctioneer may be output for sending to a web browser for display.
摘要翻译：提供了一种基于预算限制来调度在线关键词拍卖的改进的系统和方法。可以创建广告平板的线性规划模型，用于预测整个日子中可能出现查询的音量和顺序，以便将投标人分配给拍卖以优化拍卖师的收入。广告的每一张广告可以以拍卖者的最佳收入的顺序代表一组候选广告。可以应用使用关键字作为约束和出价者预算作为约束的列生成的线性规划来生成可以被添加到广告平面的线性规划模型的列，以确定拍卖者的最佳收入。在接收到查询请求时，可以输出可以向拍卖者提供最佳收入的广告板，用于发送到web浏览器以进行显示。

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