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1. 发明申请

US20110015999A1 SYSTEM AND METHOD FOR UTILIZING A LATTICE STORAGE STRUCTURE IN AN ADVERTISEMENT SERVING SYSTEM 审中-公开
标题翻译：广告服务系统中利用存储结构的系统与方法
公开(公告)号：US20110015999A1
公开(公告)日：2011-01-20
申请号：US12502330
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
发明人： Sergei Vassilvitskii , Erik Vee , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Ramana Yerneni , Chad Brower
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254 , G06Q30/0273
摘要： Embodiments of the present invention provide for methods, systems and computer program products for utilizing a lattice structure in an advertisement serving system. The method according to one embodiment of the present invention comprises storing one or more advertisement contracts in a lattice structure. A request for one or more advertisements that satisfy one or more constraints is then received and within the lattice structure, a lowest level of one or more pools of advertisement contracts satisfying the one ore more constraints is located. A set of advertisement contracts is generated, wherein the set of advertisement contracts comprise one or more advertisement contracts from lowest level of the lattice structure. The method further comprises adding to the set of advertisement contracts advertisement contracts from the pools of advertisement contracts that are parent to the pools of contracts in the lowest level of the lattice structure.
摘要翻译：本发明的实施例提供了用于在广告服务系统中利用格子结构的方法，系统和计算机程序产品。根据本发明的一个实施例的方法包括将一个或多个广告合同存储在格子结构中。然后接收对满足一个或多个约束的一个或多个广告的请求，并且在网格结构内，定位满足一个或多个约束的一个或多个广告合同池的最低级别。生成一组广告合同，其中广告合同集合包括从网格结构的最低级别的一个或多个广告合同。该方法还包括将广告合同中的广告合同的集合添加到网格结构的最低级别的父母的合同池中。

2. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

3. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

4. 发明申请

US20100262607A1 System and Method for Automatic Matching of Contracts to Impression Opportunities Using Complex Predicates and an Inverted Index 审中-公开
标题翻译：使用复杂谓词和倒置索引自动匹配合同的印象机会的系统和方法
公开(公告)号：US20100262607A1
公开(公告)日：2010-10-14
申请号：US12421974
申请日：2009-04-10
申请人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
发明人： Sergei Vassilvitskii , Ramana Yerneni , Jayavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02 , G06F16/319 , G06F16/93
摘要： A method for indexing advertising contracts for rapid retrieval and matching in order to match satisfying contracts to advertising slots. The descriptions of the advertising contracts include logical predicates indicating applicability to a particular demographic. Also, the descriptions of advertising slots contain logical predicates indicating applicability to a particular demographic, thus matches can be performed using at least matches on the basis of intersecting demographics. The disclosure contains structure and techniques for receiving a set of contracts with predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with predicates, and structure and techniques for retrieving from the data structure contracts that satisfy a match to the advertising slot predicates. The disclosure includes cases were the predicates are presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of IN predicates and well as NOT-IN predicates.
摘要翻译：一种为快速检索和匹配的广告合同进行索引的方法，以便将满足的合同与广告位匹配。广告合同的描述包括指示适用于特定人口统计学的逻辑谓词。此外，广告时隙的描述包含指示对特定人口统计的适用性的逻辑谓词，因此可以使用至少基于相关人口统计学的匹配来执行匹配。本公开包含用于接收与谓词的一组合同的结构和技术，准备一组合同的数据结构索引，接收具有谓词的广告时隙，以及用于从符合匹配的数据结构合同的结构和技术广告位谓词。披露包括案例是谓词以联合形式和不相交的形式呈现，并且提供了在IN谓词和NOT-IN谓词的情况下考虑索引和匹配的技术。

5. 发明申请

US20100318432A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100318432A1
公开(公告)日：2010-12-16
申请号：US12482198
申请日：2009-06-10
申请人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
发明人： Martin Zinkevich , Deepak K. Agarwal , Erik Vee , Peiji Chen , Long Ji Lin , Danny Zhang , Sergei Vassilvitskii , Jayavel Shanmugasundaram , Ramana Yerneni
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06Q30/02 , G06Q30/0275
摘要： A method for allocating inventory in a networked environment includes receiving a request to purchase a number of display impressions, the request including targeting parameters and a frequency constraint corresponding to a maximum number of times the advertisement can be displayed to a user. The method also includes allocating the requested number of display impressions across a set of user samples, where the number of impressions allocated to any one user sample in the set of user samples is constrained by the frequency constraint. Allocation information that defines how the impressions are allocated among the user samples is stored to a user sample database.
摘要翻译：一种用于在联网环境中分配库存的方法包括：接收购买多个显示印象的请求，所述请求包括目标参数和对应于广告可以向用户显示的最大次数的频率约束。该方法还包括在一组用户样本中分配所请求的显示展示次数，其中分配给该组用户样本中的任何一个用户样本的展示次数受到频率约束的约束。定义如何在用户样本之间分配展示的分配信息被存储到用户样本数据库。

6. 发明申请

US20100082428A1 DISPLAY ADVERTISING INVENTORY ESTIMATION 审中-公开
标题翻译：显示广告库存估计
公开(公告)号：US20100082428A1
公开(公告)日：2010-04-01
申请号：US12242709
申请日：2008-09-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Minos Garofalakis , Erik N. Vee , Ramana Yerneni
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Srinivasan Rajagopal , Minos Garofalakis , Erik N. Vee , Ramana Yerneni
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q20/00
CPC分类号： G06Q10/087 , G06Q30/02 , G06Q30/0251 , G06Q30/0261 , G06Q30/0283
摘要： Example embodiments described herein may relate to estimating inventory for a display advertising system utilized, for example, in Web-based advertising.
摘要翻译：本文描述的示例性实施例可以涉及估计例如在基于Web的广告中使用的显示广告系统的库存。

7. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

8. 发明申请

US20110016109A1 System and Method for Automatic Matching of Highest Scoring Contracts to Impression Opportunities Using Complex Predicates and an Inverted Index 审中-公开
标题翻译：使用复杂谓词和倒置索引自动匹配最高评分合同与印象机会的系统和方法
公开(公告)号：US20110016109A1
公开(公告)日：2011-01-20
申请号：US12502742
申请日：2009-07-14
申请人： Sergei Vassilvitskii , Ramana Yerneni , Javavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
发明人： Sergei Vassilvitskii , Ramana Yerneni , Javavel Shanmugasundaram , Erik Vee , Chad Brower , Steven Whang
IPC分类号： G06F17/30 , G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0277
摘要： A method for indexing advertising contracts for rapid retrieval and matching in order to match only the top N satisfying contracts to advertising slots. Descriptions of advertising contracts include logical predicates indicating weighted applicability to a particular demographic. Descriptions of advertising slots also contain logical predicates indicating weighted applicability to particular demographics, thus matches are performed on the basis of a weighed score of intersecting demographics. Disclosed are structure and techniques for receiving a set of contracts with weighted predicates, preparing a data structure index of the set of contracts, receiving an advertising slot with weighted predicates, and retrieving from the data structure only the top N weighted score contracts that satisfy a match to the advertising slot predicates. Various disclosed cases include predicates presented in conjoint forms and in disjoint forms, and techniques are provided to consider indexing and matching in cases of both IN predicates and NOT-IN predicates.
摘要翻译：一种用于快速检索和匹配的广告合同索引的方法，以便仅匹配前N个满足合同的广告位。广告合同的描述包括指示对特定人口的加权适用性的逻辑谓词。广告时隙的描述还包含逻辑谓词，其指示对特定人口统计特征的加权适用性，因此，基于相交人口统计学的加权得分进行匹配。公开了用于接收具有加权谓词的一组合同的结构和技术，准备一组合同的数据结构索引，接收具有加权谓词的广告时隙，并且仅从数据结构中检索满足以下条件的前N个加权得分合同匹配广告位谓词。各种公开的案例包括以联合形式和不相交形式呈现的谓词，并提供了在IN谓词和NOT-IN谓词的情况下考虑索引和匹配的技术。

9. 发明申请

US20110270676A1 Probabilistic Linking Approach for Serving Impressions in Guaranteed Delivery Advertising 审中-公开
标题翻译：在保证投放广告中提供展示的概率链接方法
公开(公告)号：US20110270676A1
公开(公告)日：2011-11-03
申请号：US12771196
申请日：2010-04-30
申请人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
发明人： Sergei Vassilvitskii , Jayavel Shanmugasundaram , Sumanth Jagannath , Erik Vee , Martin Zinkevich
IPC分类号： G06Q30/00 , G06N5/02
CPC分类号： G06Q30/02 , G06Q30/0251
摘要： A computer-implemented method and display advertising server network for serving impression opportunities to a frequency-capped guaranteed delivery contract in a system for delivery of display advertising to a user. The method includes steps for receiving, from a computer, an event predicate and a user ID corresponding to the user, retrieving, from an index engine, a set of eligible frequency-capped contracts, wherein an eligible contract comprises at least one target predicate matching at least a portion of the event predicate, and probabilistically selecting for serving, in a computer, the booked contract having a frequency cap specification, only when the selected frequency-capped contract can be served to the user without violating the frequency cap specification. Exemplary embodiments include generating a pseudo-random number sequence, and then selecting a particular pseudo-random number from the series of pseudo-random numbers, the selected particular pseudo-random number being based on the user ID, a visit count, a URL.
摘要翻译：一种计算机实现的方法和显示广告服务器网络，用于向系统中的用于向用户传送显示广告的频率上限的保证递送合同提供展示机会。该方法包括从计算机接收与用户相对应的事件谓词和用户ID的步骤，从索引引擎检索一组合格的频率上限合同，其中符合条件的合同包括至少一个目标谓词匹配至少部分事件谓词，并且在计算机中概率地选择用于服务具有频率上限规范的预约合同，只有当所选择的频率上限的合同可以在不违反频率上限规范的情况下被提供给用户时。示例性实施例包括生成伪随机数序列，然后从所述一系列伪随机数中选择特定的伪随机数，所选择的特定伪随机数基于用户ID，访问次数，URL。

10. 发明授权

US08311885B2 System for display advertising optimization using click or conversion performance 有权
标题翻译：使用点击或转换表现的展示广告优化系统
公开(公告)号：US08311885B2
公开(公告)日：2012-11-13
申请号：US12609427
申请日：2009-10-30
申请人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
发明人： Oliver Kennedy , Tasos Anastasakos , Jianchang Mao , Erik Vee , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Jian Yang , John Tomlin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0244
摘要： An advertisement impression distribution system includes a data processing system operable to generate an allocation plan for serving advertisement impressions. The allocation plan allocates a first portion of advertisement impressions to satisfy guaranteed demand and a second portion of advertisement impressions to satisfy nonguaranteed demand. The data processing system includes an optimizer configured to establish a relationship between the first portion of advertisement impressions and the second portion of advertisement impressions. The relationship defines a range of proportions of allocation of the first portion and the second portion. The optimizer generates a solution maximizing guaranteed demand fairness, non-guaranteed demand revenue, and click value. The solution identifies a determined proportion of the first portion of advertisement impressions to serve and a determined proportion of the second portion of advertisement impressions to serve. The data processing system outputs the allocation plan to control serving of the advertisement impressions.
摘要翻译：广告印象分配系统包括可操作以产生用于投放广告印象的分配计划的数据处理系统。分配计划分配广告展示的第一部分以满足保证需求和第二部分广告展示以满足不确定的需求。数据处理系统包括被配置为建立广告印象的第一部分与广告印象的第二部分之间的关系的优化器。关系定义了第一部分和第二部分的分配比例范围。优化器生成一个最大化保证需求公平性，无保证需求收入和点击值的解决方案。解决方案确定要投放的广告展示的第一部分的确定比例以及要投放的广告展示的第二部分的确定比例。数据处理系统输出分配计划以控制广告印象的投放。

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