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    • 2. 发明申请
    • Aggregate Content-Based Advertising
    • 总体内容广告
    • US20100228558A1
    • 2010-09-09
    • US12396810
    • 2009-03-03
    • Sean D. CorcoranMichael T. KalmbachJared W. PattersonKevin Wendzel
    • Sean D. CorcoranMichael T. KalmbachJared W. PattersonKevin Wendzel
    • G06Q30/00G06Q90/00
    • G06Q30/02G06Q30/0251
    • Techniques are disclosed selecting a targeted advertisement to present to an individual, based upon the product preference of others and the individual's relationships with others. By analyzing content such as images and text, an individual's interest in a product or an individual's relationship with another person may be determined. Generally, a profile may store the above information and a relational product grid may provide an organized description of the relationships and product interests. The salability of a given product to a particular individual may be determined by analyzing the relational product grid. Based upon the salability, advertisers may decide whether to advertise a product to an individual. Thus, by leveraging personal relationship data, advertisers may expand their targeted advertising campaigns.
    • 根据其他人的产品偏好和个人与他人的关系,公开技术来选择针对个人呈现的目标广告。 通过分析图像和文本等内容,可以确定个人对产品的兴趣或个人与另一个人的关系。 通常,简档可以存储上述信息,并且关系产品网格可以提供关系和产品兴趣的有组织的描述。 可以通过分析关系产品网格来确定给定产品对特定个体的可销售性。 根据可销售性,广告客户可以决定是否向个人宣传产品。 因此,通过利用个人关系数据,广告商可以扩大其有针对性的广告活动。