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    • 1. 发明申请
    • Method and System for Creating Dynamic Advertisements
    • 创建动态广告的方法和系统
    • US20090299860A1
    • 2009-12-03
    • US12129073
    • 2008-05-29
    • Samuel J. YountKevin C. Dodson
    • Samuel J. YountKevin C. Dodson
    • G06Q30/00G06F17/30G06F7/06
    • G06Q40/02G06Q30/02G06Q30/0277
    • A method and system for receiving an inputted request for information related to a financial instrument from a user with a first processor, where the request includes a financial instrument identifier. The request is processed to identify the financial instrument identifier. A plurality of data representative of a financial instrument associated with the financial instrument identifier is provided with at least one second processor. A dynamic advertisement is generated based on the received plurality of data. Preferably, the generated dynamic advertisement further includes a chart and text associated with the financial instrument. Preferably, the inputted request for information related to a financial instrument includes a Uniform Resource Locator (“URL”) that includes a query string and the query string includes the financial instrument identifier. Preferably, the logic necessary to process the request for information related to a financial instrument is contained within the computer code that represents the advertisement. This generated dynamic advertisement can be a banner advertisement.
    • 一种用于从具有第一处理器的用户接收与金融工具相关的信息的输入请求的方法和系统,其中所述请求包括金融工具标识符。 处理该请求以识别金融工具标识符。 代表与金融工具标识符相关联的金融工具的多个数据被提供有至少一个第二处理器。 基于接收到的多个数据生成动态广告。 优选地,生成的动态广告还包括与金融工具相关联的图表和文本。 优选地,输入的与金融工具相关的信息的请求包括包括查询字符串的统一资源定位符(“URL”),并且查询字符串包括金融工具标识符。 优选地,处理与金融工具相关的信息的请求所需的逻辑包含在表示广告的计算机代码内。 这种生成的动态广告可以是横幅广告。