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1. 发明申请

US20130185149A1 SUGGESTING AND/OR PROVIDING TARGETING CRITERIA FOR ADVERTISEMENTS 审中-公开
标题翻译：建议和/或提供广告的目标标准
公开(公告)号：US20130185149A1
公开(公告)日：2013-07-18
申请号：US13784401
申请日：2013-03-04
申请人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06F16/316 , G06F16/3322 , G06F16/334 , G06F16/355 , G06F16/686 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

2. 发明授权

US08392249B2 Suggesting and/or providing targeting criteria for advertisements 有权
标题翻译：建议和/或提供广告的定位标准
公开(公告)号：US08392249B2
公开(公告)日：2013-03-05
申请号：US10750451
申请日：2003-12-31
申请人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0251 , G06F17/30619 , G06F17/3064 , G06F17/30675 , G06F17/3071 , G06F17/30752 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

3. 发明申请

US20100287056A1 USING CONCEPTS FOR AD TARGETING 审中-公开
标题翻译：使用广告目标的概念
公开(公告)号：US20100287056A1
公开(公告)日：2010-11-11
申请号：US12837883
申请日：2010-07-16
申请人： Ross KONINGSTEIN , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
发明人： Ross KONINGSTEIN , Valentin Spitkovsky , Georges R. Harik , Noam Shazeer
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0277
摘要： Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.
摘要翻译：概念相似性可用于帮助解决至少使用关键字定位所投放广告的歧义。更具体地，可以使用概念相似性来帮助确定广告相关性和/或广告得分。

4. 发明申请

US20050228797A1 Suggesting and/or providing targeting criteria for advertisements 有权
标题翻译：建议和/或提供广告的定位标准
公开(公告)号：US20050228797A1
公开(公告)日：2005-10-13
申请号：US10750451
申请日：2003-12-31
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/00
CPC分类号： G06Q30/0251 , G06F17/30619 , G06F17/3064 , G06F17/30675 , G06F17/3071 , G06F17/30752 , G06Q30/02 , G06Q30/0201
摘要： Keyword suggestions that are category-aware (and field-proven) may be used to help advertisers better target the serving of their ads, and may reduce unused ad spot inventory. The advertiser can enter ad information, such as a creative, a landing Webpage, other keywords, etc. for example. A keyword facility may use this entered ad information as seed information to infer one or more categories. It may then request that the advertiser confirm or deny some basic feedback information (e.g., categories, Webpage information, etc.). For example, an advertiser may be provided with candidate categories and may be asked to confirm (e.g., using checkboxes) which of the categories are relevant to their ad. Keywords may be determined using at least the categories. The determined keywords may be provided to the advertiser as suggested keywords, or may automatically populate ad serving constraint information as targeting keywords. The ad server system can run a trial on the determined keywords to qualify or disqualify them as targeting keyword.
摘要翻译：类别感知（经实地验证）的关键字建议可用于帮助广告客户更好地定位广告投放，并可能减少未使用的广告现货库存。广告客户可以输入广告信息，例如广告素材，着陆页面，其他关键字等。关键字设施可以使用该输入的广告信息作为种子信息来推断一个或多个类别。然后，它可以请求广告商确认或拒绝一些基本反馈信息（例如，类别，网页信息等）。例如，可以向广告商提供候选类别，并且可以要求其确认（例如，使用复选框）哪些类别与他们的广告相关。可以使用至少类别来确定关键字。所确定的关键字可以作为建议的关键字提供给广告商，或者可以自动地将广告投放约束信息填充为定位关键字。广告服务器系统可以对确定的关键字进行试用，以使其符合资格或取消资格作为定位关键字。

5. 发明申请

US20050114198A1 Using concepts for ad targeting 审中-公开
标题翻译：使用广告定位的概念
公开(公告)号：US20050114198A1
公开(公告)日：2005-05-26
申请号：US10721010
申请日：2003-11-24
申请人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
发明人： Ross Koningstein , Valentin Spitkovsky , Georges Harik , Noam Shazeer
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0243 , G06Q30/0277
摘要： Concept similarity may be used to help resolve ambiguities with respect to ads served using, at least, keyword targeting. More specifically, concept similarity may be used to help determine ad relevancy and/or ad scores.
摘要翻译：概念相似性可用于帮助解决至少使用关键字定位所投放广告的歧义。更具体地，可以使用概念相似性来帮助确定广告相关性和/或广告得分。

6. 发明申请

US20060149710A1 Associating features with entities, such as categories of web page documents, and/or weighting such features 审中-公开
标题翻译：将功能与实体相关联，例如网页文档的类别和/或加权这些特征
公开(公告)号：US20060149710A1
公开(公告)日：2006-07-06
申请号：US11026497
申请日：2004-12-30
申请人： Ross Koningstein , Stephen Lawrence , Valentin Spitkovsky
发明人： Ross Koningstein , Stephen Lawrence , Valentin Spitkovsky
IPC分类号： G06F17/30
CPC分类号： G06F16/9535 , G06Q30/02 , G06Q30/0242 , G06Q30/0256 , G06Q30/0277
摘要： Features that may be used to represent relevance information (e.g., properties, characteristics, etc.) of an entity, such as a document or concept for example, may be associated with the document by accepting an identifier that identifies a document; obtaining search query information (and/or other serving parameter information) related to the document using the document identifier, determining features using the obtained query information (and/or other serving parameter information), and associating the features determined with the document. Weights of such features may be similarly determined. The weights may be determined using scores. The scores may be a function of one or more of whether the document was selected, a user dwell time on a selected document, whether or not a conversion occurred with respect to the document, etc. The document may be a Web page. The features may be n-grams. The relevance information of the document may be used to target the serving of advertisements with the document.
摘要翻译：可以用于表示实体（例如文档或概念）的相关性信息（例如，属性，特征等）的特征可以通过接受标识文档的标识符与文档相关联; 使用所述文档标识符获取与所述文档相关的搜索查询信息（和/或其他服务参数信息），使用所获得的查询信息（和/或其他服务参数信息）确定特征，以及将所确定的特征与所述文档相关联。可以类似地确定这些特征的权重。可以使用分数确定权重。分数可以是文档被选择，用户在所选文档上的逗留时间，是否相对于文档进行转换等中的一个或多个的功能。该文档可以是网页。功能可能是n克。文档的相关性信息可以用于将文档的广告的服务定位。

7. 发明申请

US20150154636A1 Determining online ad targeting information, such as keyword-targeting suggestions 审中-公开
标题翻译：确定在线广告定位信息，例如关键字定位建议
公开(公告)号：US20150154636A1
公开(公告)日：2015-06-04
申请号：US11017424
申请日：2004-12-20
申请人： Valentin Spitkovsky
发明人： Valentin Spitkovsky
IPC分类号： G06Q30/02 , G06F17/30
CPC分类号： G06Q30/0256 , G06F16/2291 , G06F16/9535
摘要： Advertisers can be helped to find good targeting-keywords (or targeting criteria other than targeting keywords). This may be done by generating an index including entries, each of the entries including an association from a first serving constraint to each of one or more serving constraints paired with the first serving constraint (where each of the paired serving constraints are used under at least one common online advertising entity). At least some embodiments consistent with the present invention may accept a seed serving constraint, and generate one or more suggested serving constraints using the seed serving constraint in concert with the index.
摘要翻译：可以帮助广告商找到良好的定位关键字（或定位关键字以外的定位条件）。这可以通过生成包括条目的索引来实现，每个条目包括从第一服务约束到与第一服务约束配对的一个或多个服务约束中的每一个的关联（其中，至少在至少使用配对服务约束中的每一个一个常见的在线广告实体）。与本发明一致的至少一些实施例可以接受种子服务约束，并且使用与该索引一致的种子服务约束来生成一个或多个建议的服务约束。

8. 发明授权

US07801899B1 Mixing items, such as ad targeting keyword suggestions, from heterogeneous sources 有权
标题翻译：从异构来源混合项目，如广告定位关键字建议
公开(公告)号：US07801899B1
公开(公告)日：2010-09-21
申请号：US10957337
申请日：2004-10-01
申请人： Valentin Spitkovsky
发明人： Valentin Spitkovsky
IPC分类号： G06F17/30 , G06F7/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0243
摘要： The way in which targeting keywords are suggested to advertisers, particularly in instances where different suggestion tools or techniques provide a number of different sets of targeting keyword suggestions, may be improved by (a) accepting at least two heterogeneous sets of suggestions (where each of the sets of suggestions includes suggestions that are ranked and/or scored), (b) determining, for each of the sets of suggestions, a new score for each of the suggestions of the set, where the new score combines an cardinal aspect of the suggestion and an ordinal aspect of the suggestion, and (c) combining at least some of the suggestions from each of the sets using the new scores to generate a final set of ordered and/or scored suggestions. Each of the suggestions may include information for targeting the serving of an online advertisement. For example, each of the suggestions may include a keyword for targeting the serving of an online advertisement. Each of the suggestions may include a keyword type.
摘要翻译：向广告客户推荐定位关键字的方式，特别是在不同的建议工具或技术提供多种不同的定位关键字建议的情况下，可以通过（a）接受至少两个异构的建议集（其中每个这些建议包括排名和/或得分的建议），（b）为每个建议集合确定每个组的建议的新分数，其中新分数结合了组合的主要方面建议和建议的顺序方面，以及（c）使用新分数组合来自每个集合的至少一些建议，以生成最终的有序和/或得分建议集。每个建议可能包括针对在线广告的投放的信息。例如，每个建议可以包括用于定位在线广告的服务的关键字。每个建议可能包括关键字类型。

9. 发明授权

US08645473B1 Displaying electronic mail in a rating-based order 有权
标题翻译：以评级为单位显示电子邮件
公开(公告)号：US08645473B1
公开(公告)日：2014-02-04
申请号：US11173803
申请日：2005-06-30
申请人： Valentin Spitkovsky
发明人： Valentin Spitkovsky
IPC分类号： G06F15/16
CPC分类号： G06Q10/107
摘要： In one embodiment, a technique for managing electronic mail comprises receiving an email; assigning a rating to the email; and displaying the email in a rating-based order.
摘要翻译：在一个实施例中，一种用于管理电子邮件的技术包括接收电子邮件; 为电子邮件分配评级; 并以等级为基础的顺序显示电子邮件。

10. 发明申请

US20100223125A1 MIXING ITEMS, SUCH AS AD TARGETING KEYWORD SUGGESTIONS, FROM HETEROGENEOUS SOURCES 审中-公开
标题翻译：混合物品，如同样的关键词建议，来自异质源
公开(公告)号：US20100223125A1
公开(公告)日：2010-09-02
申请号：US12779242
申请日：2010-05-13
申请人： Valentin Spitkovsky
发明人： Valentin Spitkovsky
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0243
摘要： The way in which targeting keywords are suggested to advertisers, particularly in instances where different suggestion tools or techniques provide a number of different sets of targeting keyword suggestions, may be improved by (a) accepting at least two heterogeneous sets of suggestions (where each of the sets of suggestions includes suggestions that are ranked and/or scored), (b) determining, for each of the sets of suggestions, a new score for each of the suggestions of the set, where the new score combines an cardinal aspect of the suggestion and an ordinal aspect of the suggestion, and (c) combining at least some of the suggestions from each of the sets using the new scores to generate a final set of ordered and/or scored suggestions. Each of the suggestions may include information for targeting the serving of an online advertisement. For example, each of the suggestions may include a keyword for targeting the serving of an online advertisement. Each of the suggestions may include a keyword type.
摘要翻译：向广告客户推荐定位关键字的方式，特别是在不同的建议工具或技术提供多种不同的定位关键字建议的情况下，可以通过（a）接受至少两个异构的建议集（其中每个这些建议包括排名和/或得分的建议），（b）为每个建议集合确定每个组的建议的新分数，其中新分数结合了组合的主要方面建议和建议的顺序方面，以及（c）使用新分数组合来自每个集合的至少一些建议，以生成最终的有序和/或得分建议集。每个建议可能包括针对在线广告的投放的信息。例如，每个建议可以包括用于定位在线广告的服务的关键字。每个建议可能包括关键字类型。

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