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    • 3. 发明申请
    • System for creating media objects including advertisements
    • 用于创建包括广告在内的媒体对象的系统
    • US20080162281A1
    • 2008-07-03
    • US11646881
    • 2006-12-28
    • Marc Eliot DavisRonald George MartinezChris Theodore Kalaboukis
    • Marc Eliot DavisRonald George MartinezChris Theodore Kalaboukis
    • G06Q30/00
    • G06Q30/02G06Q30/0242
    • A system is disclosed for creating a media object. The system may include a database for maintaining a first set of information including a plurality of media objects, each of the plurality of media objects having an associated object content, and a second set of information including a plurality of advertisement, each of the plurality of advertisements having an associated advertisement content. The system may also include a media creation server in communication with the database and configured to (1) determine, based on the object content and the advertisement content, if at least one media object is appropriate for inclusion in a new media object including a selected one of the plurality of advertisement objects, and (2) create a new media object including the selected advertisement and the determined appropriate media object.
    • 公开了一种用于创建媒体对象的系统。 所述系统可以包括用于维护包括多个媒体对象的第一组信息的数据库,所述多个媒体对象中的每一个具有相关联的对象内容,以及包括多个广告的第二组信息, 具有相关广告内容的广告。 系统还可以包括与数据库通信的媒体创建服务器,并且被配置为(1)基于对象内容和广告内容来确定如果至少一个媒体对象适于包括在包括所选择的媒体对象的新媒体对象中 多个广告对象中的一个,以及(2)创建包括所选择的广告和所确定的适当媒体对象的新媒体对象。
    • 5. 发明申请
    • TARGETING OF ADVERTISEMENTS TO A NETWORK CONTENT PROVIDER
    • 将广告目标定位到网络内容提供商
    • US20090281872A1
    • 2009-11-12
    • US12119483
    • 2008-05-12
    • Chris Theodore Kalaboukis
    • Chris Theodore Kalaboukis
    • G06Q30/00
    • G06Q30/02G06Q30/0256
    • Embodiments are directed towards targeting postings of advertisements and personalized messages to a content provider based, in part, on content that the content provider posts over the network to a content site for access by other than the content provider. The content provider may register for and place a code snippet, or the like, onto a content site, such as a web page. The content provider may post any of a variety of content on the web page for access and/or viewing. The posted content and related activities of the content provider may be analyzed to identify content posting characteristics. When the content provider is detected to visit the content site, a targeted advertisement or other message, may be selected and displayed to the content provider based on the identified content posting characteristics.
    • 实施例旨在部分地基于内容提供者通过网络向内容站点发布的内容来将内容提供商的广告和个性化消息的发布定向到内容提供商进行访问。 内容提供者可以注册并且将代码片段等放置在诸如网页的内容站点上。 内容提供商可以在网页上张贴各种内容以进行访问和/或查看。 可以分析内容提供商的发布内容和相关活动以识别内容发布特征。 当检测到内容提供者访问内容站点时,可以基于所识别的内容发布特征来选择并向内容提供商显示目标广告或其他消息。