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    • 1. 发明申请
    • DYNAMIC TARGETED ADVERTISING IN CLIENT-SERVER TOPOLOGY
    • 客户服务器拓扑中的动态目标广告
    • US20120316965A1
    • 2012-12-13
    • US13156597
    • 2011-06-09
    • Robin Montague MathewsMichael P. RuffiniTushar Saxena
    • Robin Montague MathewsMichael P. RuffiniTushar Saxena
    • G06Q30/00
    • G06Q30/0269
    • A network device in a customer premises network collects profile data for a client device of multiple client devices in the customer premises network and sends the client profile data to a remote provider network. The network device receives, from the remote provider network, a group of advertisement files for targeted advertising to the client device and stores, in a memory, the group of advertisement files. The network device detects an advertisement insertion cue in linear program content being streamed to the client device, selects an advertisement file from the stored group of advertisement files, and inserts the selected advertisement file into the linear program content being streamed to the client device.
    • 客户驻地网络中的网络设备收集客户端网络中的多个客户端设备的客户端设备的配置文件数据,并将客户端配置文件数据发送到远程供应商网络。 网络设备从远程提供商网络接收一组用于向客户端设备进行有针对性的广告的广告文件,并在存储器中存储该广告文件组。 网络设备检测到流向客户端设备的线性节目内容中的广告插入提示,从所存储的广告文件组中选择一个广告文件,并将所选择的广告文件插入被流传输给客户端设备的线性节目内容。
    • 10. 发明申请
    • ADVERTISING INSERTION FOR PLAYBACK OF VIDEO STREAMS ON USER DEVICES
    • 用于在用户设备上播放视频流的广告插入
    • US20120167132A1
    • 2012-06-28
    • US12977921
    • 2010-12-23
    • Robin M. MATHEWSMichael P. RuffiniTushar Saxena
    • Robin M. MATHEWSMichael P. RuffiniTushar Saxena
    • H04N7/10
    • H04N21/25866H04N21/25808H04N21/26258H04N21/4331H04N21/435H04N21/44016H04N21/4532H04N21/47202H04N21/812H04N21/8456
    • One or more servers in an IP network receive, from a user device, a selection of live streaming content and assemble an index file including links to chunks of the selected live streaming content and links to advertising files for insertion within the selected live streaming content. The one or more severs send, to the user device, a link to the index file associated with the selected live streaming content and receive, from the user device, a streaming request for the selected live streaming content. The one or more servers send, to the user device, the index file including the links to chunks of the selected live streaming content and the links to advertising files for insertion within the selected live streaming content. The user device may use the links to combine the chunks of the selected live streaming content and the advertising files into a single linear presentation. A standards-based client for the user device is used with the server side implementation. Multiple groupings of index files, based on various location and business criteria, allow for reduction in media stream creation, and granularity of addressing each subscriber.
    • IP网络中的一个或多个服务器从用户设备接收实时流式传输内容的选择,并且组合索引文件,该索引文件包括指向所选择的直播流内容的块的链接,以及链接到广告文件以插入所选择的直播流内容。 一个或多个服务器向用户设备发送到与所选择的直播流内容相关联的索引文件的链接,并从用户设备接收针对所选择的直播流内容的流请求。 所述一个或多个服务器向所述用户设备发送索引文件,所述索引文件包括到所选择的直播流内容的块的链接以及到广告文件的链接以插入所选择的直播流内容。 用户设备可以使用链接将所选择的直播流内容的块和广告文件组合成单个线性呈现。 用户设备的基于标准的客户端与服务器端实现一起使用。 基于各种位置和业务标准的索引文件的多个分组允许减少媒体流创建以及寻址每个订户的粒度。