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1. 发明申请

US20140136320A1 METHOD FOR PUBLISHING CONTENT IN MARKETING COMMUNICATIONS ACROSS DIGITAL MEDIA IN ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的数字媒体营销通信中发布内容的方法
公开(公告)号：US20140136320A1
公开(公告)日：2014-05-15
申请号：US13673929
申请日：2012-11-09
申请人： Robert O. Bolan , William Nicholas Weir
发明人： Robert O. Bolan , William Nicholas Weir
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269
摘要： An improved system and method for publishing content in marketing communications across digital media is provided. Marketing communications, including marketing emails, may include information about offers and advertising information for using the offers in online advertising such as advertising channel information, monetization information, and social sharing information. Upon receiving the marketing communications, offer information and advertising information may be extracted from the marketing communications. Offers may be generated from the offer information extracted from the marketing communications, and the offers and advertising information may be stored in persistent storage. A request may be received, for instance from an advertisement server or advertisement exchange network, to serve an advertisement for an advertising channel to the user. And an offer extracted from the marketing communications sent to the user may be served as an advertisement to a device operated by the user for display.
摘要翻译：提供了一种用于在数字媒体上的营销传播中发布内容的改进的系统和方法。包括营销电子邮件在内的营销传播可能包括关于使用广告渠道信息，营利信息和社交分享信息等在线广告中提供的优惠和广告信息的信息。在收到营销传播后，可以从营销传播中提取提供信息和广告信息。可以从从营销通信中提取的报价信息生成优惠，并且提供和广告信息可以存储在持久存储器中。可以例如从广告服务器或广告交换网络接收请求以向用户提供广告信道的广告。并且从发送给用户的营销传播中提取的提议可以被用作由用户操作以显示的设备的广告。

2. 发明申请

US20140136321A1 SYSTEM FOR PUBLISHING CONTENT IN MARKETING COMMUNICATIONS ACROSS DIGITAL MEDIA IN ONLINE ADVERTISING 审中-公开
标题翻译：在线广告的数字媒体营销通讯系统发布内容
公开(公告)号：US20140136321A1
公开(公告)日：2014-05-15
申请号：US13673952
申请日：2012-11-09
申请人： Robert O. Bolan , William Nicholas Weir
发明人： Robert O. Bolan , William Nicholas Weir
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0269
摘要： An improved system and method for publishing content in marketing communications across digital media is provided. Marketing communications, including marketing emails, may include information about offers and advertising information for using the offers in online advertising such as advertising channel information, monetization information, and social sharing information. Upon receiving the marketing communications, offer information and advertising information may be extracted from the marketing communications. Offers may be generated from the offer information extracted from the marketing communications, and the offers and advertising information may be stored in persistent storage. A request may be received, for instance from an advertisement server or advertisement exchange network, to serve an advertisement for an advertising channel to the user. And an offer extracted from the marketing communications sent to the user may be served as an advertisement to a device operated by the user for display.
摘要翻译：提供了一种用于在数字媒体上的营销传播中发布内容的改进的系统和方法。包括营销电子邮件在内的营销传播可能包括关于使用广告渠道信息，营利信息和社交分享信息等在线广告中提供的优惠和广告信息的信息。在收到营销传播后，可以从营销传播中提取提供信息和广告信息。可以从从营销通信中提取的报价信息生成优惠，并且提供和广告信息可以存储在持久存储器中。可以例如从广告服务器或广告交换网络接收请求以向用户提供广告信道的广告。并且从发送给用户的营销传播中提取的提议可以被用作由用户操作以显示的设备的广告。

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