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    • 1. 发明申请
    • IMPLEMENTING COMPUTER INTERACTION RESPONSE TESTS
    • 实施计算机交互响应测试
    • US20120246008A1
    • 2012-09-27
    • US13070065
    • 2011-03-23
    • Rick A. Hamilton, IIMauro MarzoratiBrian M. O'ConnellClifford A. PickoverKeith R. Walker
    • Rick A. Hamilton, IIMauro MarzoratiBrian M. O'ConnellClifford A. PickoverKeith R. Walker
    • G06Q30/00
    • G06Q30/0217G06Q30/02G06Q30/0241G06Q30/0245G06Q30/0255G06Q30/0269
    • Embodiments of the present invention provide an approach for enhancing computer interaction challenge-response tests (e.g., Completely Automatic Public Turing Test to Tell Computers and Humans Apart, or CAPTCHA). Furthermore, embodiments of the present invention provide an approach for introducing advertising in such challenge-response tests, such that users are presented with opportunities to learn about or reinforce brands. In a typical embodiment, when a user attempts to access content (e.g., web content), the user will be presented with a CAPTCHA test. The CAPTCHA test typically includes an advertisement (e.g., logo, label, etc.) and an associated question for the user to answer. Along these lines, the advertisement is generally selected based on the user's demographics (e.g., interests, gender, age, etc.). If the user successfully responds to the question and/or responds within a certain amount of time, a reward can be determined (e.g., access to the content, preferred placement in a queue for computing resources, etc.). In one embodiment, a cumulative points total can be maintained for the user based on cumulative responses to CAPTCHA tests. In this embodiment, the CAPTCHA tests presented to the user can have increasing levels of difficulty with corresponding rewards.
    • 本发明的实施例提供了一种用于增强计算机交互挑战 - 响应测试(例如,完全自动公众图灵测试以告知计算机和人类之外或CAPTCHA)的方法。 此外,本发明的实施例提供了一种在这样的挑战 - 响应测试中引入广告的方法,使得用户被呈现机会来了解或加强品牌。 在典型的实施例中,当用户尝试访问内容(例如,web内容)时,将向用户呈现CAPTCHA测试。 CAPTCHA测试通常包括广告(例如,标志,标签等)和用户回答的相关问题。 沿着这些方式,广告通常基于用户的人口统计(例如,兴趣,性别,年龄等)来选择。 如果用户在一定时间内成功地回答了问题和/或响应,则可以确定奖励(例如,对内容的访问,用于计算资源的队列中的首选位置等)。 在一个实施例中,可以基于对CAPTCHA测试的累积响应来为用户维持累积点总数。 在该实施例中,呈现给用户的CAPTCHA测试可以具有相应奖励的难度增加。
    • 2. 发明授权
    • Implementing computer interaction response tests
    • 实施计算机交互响应测试
    • US09105034B2
    • 2015-08-11
    • US13070065
    • 2011-03-23
    • Rick A. Hamilton, IIMauro MarzoratiBrian M. O'ConnellClifford A. PickoverKeith R. Walker
    • Rick A. Hamilton, IIMauro MarzoratiBrian M. O'ConnellClifford A. PickoverKeith R. Walker
    • G06Q30/02
    • G06Q30/0217G06Q30/02G06Q30/0241G06Q30/0245G06Q30/0255G06Q30/0269
    • Embodiments of the present invention provide an approach for enhancing computer interaction challenge-response tests (e.g., Completely Automatic Public Turing Test to Tell Computers and Humans Apart, or CAPTCHA). Furthermore, embodiments of the present invention provide an approach for introducing advertising in such challenge-response tests, such that users are presented with opportunities to learn about or reinforce brands. In a typical embodiment, when a user attempts to access content (e.g., web content), the user will be presented with a CAPTCHA test. The CAPTCHA test typically includes an advertisement (e.g., logo, label, etc.) and an associated question for the user to answer. Along these lines, the advertisement is generally selected based on the user's demographics (e.g., interests, gender, age, etc.). If the user successfully responds to the question and/or responds within a certain amount of time, a reward can be determined (e.g., access to the content, preferred placement in a queue for computing resources, etc.). In one embodiment, a cumulative points total can be maintained for the user based on cumulative responses to CAPTCHA tests. In this embodiment, the CAPTCHA tests presented to the user can have increasing levels of difficulty with corresponding rewards.
    • 本发明的实施例提供了一种用于增强计算机交互挑战 - 响应测试(例如,完全自动公众图灵测试以告知计算机和人类之外或CAPTCHA)的方法。 此外,本发明的实施例提供了一种在这样的挑战 - 响应测试中引入广告的方法,使得用户被呈现机会来了解或加强品牌。 在典型的实施例中,当用户尝试访问内容(例如,web内容)时,将向用户呈现CAPTCHA测试。 CAPTCHA测试通常包括广告(例如,标志,标签等)和用户回答的相关问题。 沿着这些方式,广告通常基于用户的人口统计(例如,兴趣,性别,年龄等)来选择。 如果用户在一定时间内成功地回答了问题和/或响应,则可以确定奖励(例如,对内容的访问,用于计算资源的队列中的首选位置等)。 在一个实施例中,可以基于对CAPTCHA测试的累积响应来为用户维持累积点总数。 在该实施例中,呈现给用户的CAPTCHA测试可以具有相应奖励的难度增加。