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1. 发明申请

US20060047562A1 Method and apparatus for planning marketing scenarios 审中-公开
标题翻译：规划营销情景的方法和设备
公开(公告)号：US20060047562A1
公开(公告)日：2006-03-02
申请号：US10929552
申请日：2004-08-31
申请人： Ralph Kiefer , Joerg Walzenbach , Petra Mueller
发明人： Ralph Kiefer , Joerg Walzenbach , Petra Mueller
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/06375
摘要： A tool is proposed for planning marketing scenarios. Information is received that describes marketing elements, each of which is associated with a predicted result. Information is also received that groups the marketing elements into competitive scenarios. A comparison of predicted results is calculated and output for scenarios that are based on the received information. After information is received modifying at least one of the scenarios, a comparison of predicted results is calculated and output for the scenarios as modified.
摘要翻译：提出了一种用于规划营销场景的工具。接收到描述营销要素的信息，每一个都与预测结果相关联。还收到了将营销要素组合成竞争情景的信息。计算预测结果的比较，并根据收到的信息输出情景。在收到信息后，修改至少一个场景，计算预测结果的比较，并对已修改的场景输出。

2. 发明申请

US20070101439A1 System and method for authorizing business information access 审中-公开
标题翻译：用于授权业务信息访问的系统和方法
公开(公告)号：US20070101439A1
公开(公告)日：2007-05-03
申请号：US11250562
申请日：2005-10-17
申请人： Oliver Strauch , Ralph Kiefer
发明人： Oliver Strauch , Ralph Kiefer
IPC分类号： H04L9/32 , H04L9/00 , G06F17/30 , H04K1/00 , G06F7/04 , G06K9/00 , H03M1/68 , H04N7/16
CPC分类号： G06F21/6218 , G06Q10/10
摘要： A system and method for authorizing business information access. According to an embodiment, an application receives criteria for modeling a type of user to access business information, generates a group of users based on the criteria, and authorize access to the business information by the group of users. According to another embodiment, a data structure comprises one or more data elements identifying users, one or more data elements grouping the identified users based on specified criteria about business information to be accessed, and one or more data elements linking the group of identified users with the business information. An example of the present invention includes authorizing a channel partner to access and receive campaign information about a brand owner's products.
摘要翻译：一种用于授权业务信息访问的系统和方法。根据一个实施例，应用程序接收用于建模用户访问业务信息的类型的标准，基于该标准生成一组用户，并授权该用户组访问业务信息。根据另一个实施例，数据结构包括一个或多个标识用户的数据元素，一个或多个数据元素根据关于要访问的业务信息的指定标准对所标识的用户进行分组，以及一个或多个数据元素，将所识别的用户组与业务信息。本发明的示例包括授权频道合作伙伴访问和接收关于品牌所有者的产品的活动信息。

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