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1. 发明申请

US20070050249A1 System for propagating advertisements for market controlled presentation 有权
标题翻译：宣传广告系统进行市场控制呈现
公开(公告)号：US20070050249A1
公开(公告)日：2007-03-01
申请号：US11213271
申请日：2005-08-26
申请人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
发明人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0225 , G06Q30/0235 , G06Q30/0239 , G06Q30/0248 , G06Q30/0257 , G06Q30/0264 , G06Q30/0265 , G06Q30/0267 , G06Q30/0272 , G06Q30/0275 , G06Q30/0277
摘要： A method for propagating advertisement for market controlled presentation among communication devices over a communication network accessed by service providers and an advertising service is stored and executed as an application for use by network devices. The method includes receiving advertising requests and bids from potential advertisers, with each bid including a presentation slot specification and a proposed amount of payment for presentation. Ranking information is computed from the bid, with the ranking reflecting the financial value of propagation of the advertising request to the advertising service. The method also provides certification of the advertising request, with certification including a signature of the contents of the advertising request, the requested presentation slot, and the ranking information. The certified advertisement is then propagated over the communication network.
摘要翻译：通过由服务提供商和广告服务访问的通信网络在通信设备之间传播用于市场控制呈现的广告的方法被存储和执行为由网络设备使用的应用。该方法包括从潜在的广告商接收广告请求和投标，每个投标包括呈现时隙规范和建议的付款金额用于呈现。排名信息是根据投标计算出来的，排名反映了广告请求传播到广告业务的财务价值。该方法还提供广告请求的认证，包括广告请求的内容的签名，所请求的呈现时隙和排名信息的认证。认证的广告然后在通信网络上传播。

2. 发明申请

US20070050248A1 System and method to manage advertising and coupon presentation in vehicles 审中-公开
标题翻译：用于管理车辆广告和优惠券演示的系统和方法
公开(公告)号：US20070050248A1
公开(公告)日：2007-03-01
申请号：US11213106
申请日：2005-08-26
申请人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
发明人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0265 , H04W4/024 , H04W4/029 , H04W4/21
摘要： A method for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network is stored and executed as an application for use by network devices. The method includes sensing vehicle context and vehicle events, based on vehicle sensor data. Presentation slots, particular circumstances for which advertisements may be presented to a vehicle user, are configured. When a presentation slot is triggered through sensing of a vehicle context or vehicle event, the method identifies advertisements to be presented to the vehicle user, with the advertisements corresponding to configured presentation slots. The identified advertisements are presented to the vehicle user.
摘要翻译：存储并执行用于利用呈现时隙来管理通过通信网络的移动通信设备的广告和优惠券呈现的方法作为网络设备使用的应用。该方法包括基于车辆传感器数据来感测车辆上下文和车辆事件。配置了向车辆用户呈现广告的特定情况。当通过感测车辆上下文或车辆事件来触发表示时隙时，该方法识别要呈现给车辆用户的广告，其中广告对应于配置的呈现时隙。所识别的广告被呈现给车辆用户。

3. 发明申请

US20070061057A1 Vehicle network advertising system 审中-公开
标题翻译：车辆网络广告系统
公开(公告)号：US20070061057A1
公开(公告)日：2007-03-15
申请号：US11213129
申请日：2005-08-26
申请人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
发明人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
IPC分类号： G05D1/00
CPC分类号： G06Q30/02
摘要： An architecture for context-aware advertisement and delivery among mobile communication devices over a communication network, in which the architecture is stored and executed as an application for use by network devices. The architecture includes a navigation module, which provides map data vehicles on the network and a context recognition module, which interprets data provided by sensors within the vehicle. Advertising data is received by a data reception module. A configuration module determines presentation slot availability. The value and content of the authenticated advertisement is verified by the advertisement management module; selected advertisements are presented to the vehicle user.
摘要翻译：一种通过通信网络在移动通信设备之间进行上下文感知广告和传送的架构，其中架构被存储和执行为网络设备使用的应用。该架构包括导航模块，其在网络上提供地图数据车辆，以及上下文识别模块，其解释由车辆内的传感器提供的数据。广告数据由数据接收模块接收。配置模块确定显示时隙的可用性。认证广告的价值和内容由广告管理模块进行验证; 所选择的广告被呈现给车辆用户。

4. 发明申请

US20070050279A1 Reverse bidding for trip services 审中-公开
标题翻译：反向出价旅行服务
公开(公告)号：US20070050279A1
公开(公告)日：2007-03-01
申请号：US11213107
申请日：2005-08-26
申请人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
发明人： Qingfeng Huang , Daniel Greene , Juan Liu , Hermann Calabria
IPC分类号： G06Q99/00 , G06Q40/00
CPC分类号： G06Q30/06 , G06Q30/0207
摘要： A method for reverse bidding of trip services among mobile communication devices. over a communication network is stored and executed as an application for use by network devices. The method includes specifying destination and selection criteria of a vehicle user and developing a trip specification based on the destination and selection criteria. Offers for services are solicited via transmission to an advertising service or directly from service providers, who have received the trip specification. When bids are received for the solicited offers, the trip specification is revised to accommodate the received bids. The revised trip specification is presented to the vehicle user for approval and use in navigating the approved route.
摘要翻译：一种移动通信设备中跳闸业务的反向投标方法。通过通信网络存储和执行为网络设备使用的应用。该方法包括指定车辆用户的目的地和选择标准，并基于目的地和选择标准制定行程规范。通过传送到广告服务或直接从接受旅行规范的服务提供商索取服务的优惠。收到招标报价后，修改旅行规范以适应收到的出价。修改后的行程规范将提交给车辆用户进行批准和使用，以便在批准的路线上行驶。

5. 发明授权

US07412405B2 System for propagating advertisements for market controlled presentation 有权
标题翻译：宣传广告系统进行市场控制呈现
公开(公告)号：US07412405B2
公开(公告)日：2008-08-12
申请号：US11213271
申请日：2005-08-26
申请人： Qingfeng Huang , Daniel H. Greene , Juan Liu , Hermann Calabria
发明人： Qingfeng Huang , Daniel H. Greene , Juan Liu , Hermann Calabria
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0225 , G06Q30/0235 , G06Q30/0239 , G06Q30/0248 , G06Q30/0257 , G06Q30/0264 , G06Q30/0265 , G06Q30/0267 , G06Q30/0272 , G06Q30/0275 , G06Q30/0277
摘要： A method for propagating advertisement for market controlled presentation among communication devices over a communication network accessed by service providers and an advertising service is stored and executed as an application for use by network devices. The method includes receiving advertising requests and bids from potential advertisers, with each bid including a presentation slot specification and a proposed amount of payment for presentation. Ranking information is computed from the bid, with the ranking reflecting the financial value of propagation of the advertising request to the advertising service. The method also provides certification of the advertising request, with certification including a signature of the contents of the advertising request, the requested presentation slot, and the ranking information. The certified advertisement is then propagated over the communication network.
摘要翻译：通过由服务提供商和广告服务访问的通信网络在通信设备之间传播用于市场控制呈现的广告的方法被存储和执行为由网络设备使用的应用。该方法包括从潜在的广告商接收广告请求和投标，每个投标包括呈现时隙规范和建议的付款金额用于呈现。排名信息是根据投标计算出来的，排名反映了广告请求传播到广告业务的财务价值。该方法还提供广告请求的认证，包括广告请求的内容的签名，所请求的呈现时隙和排名信息的认证。认证的广告然后通过通信网络传播。

6. 发明申请

US20050144064A1 Keyword advertisement management 审中-公开
标题翻译：关键字广告管理
公开(公告)号：US20050144064A1
公开(公告)日：2005-06-30
申请号：US10741336
申请日：2003-12-19
申请人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
发明人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q30/08 , G06Q40/04
摘要： A method of generating a bid for an advertiser for placement of an advertisement in association with a search results list, where the search results list is generated in response to a search query, is provided. In one embodiment, the method includes: a) associating the at least one keyword with the bid, wherein the search query is associated with the at least one keyword, and b) determining an amount of the bid, associated with the at least one keyword, for placement of the advertisement in association with the search results list generated in response to the search query associated with the at least one keyword. The bid is determined based at least in part on bids by other advertisers in competition with the first advertiser for placement of other advertisements with an expectation that the determined bid may elicit a desired change in the bids by the other advertisers.
摘要翻译：提供了一种生成针对广告商的出价的方法，用于与搜索结果列表相关联地放置广告，其中响应于搜索查询生成搜索结果列表。在一个实施例中，所述方法包括：a）将所述至少一个关键字与所述出价相关联，其中所述搜索查询与所述至少一个关键字相关联，以及b）确定与所述至少一个关键字相关联的所述出价的金额与用于响应于与至少一个关键字相关联的搜索查询而生成的搜索结果列表相关联地放置该广告。该出价至少部分地基于其他广告客户与第一广告商竞争的投标，以放置其他广告，期望所确定的投标可能引起其他广告商的出价所需的改变。

7. 发明申请

US20050137939A1 Server-based keyword advertisement management 审中-公开
标题翻译：基于服务器的关键字广告管理
公开(公告)号：US20050137939A1
公开(公告)日：2005-06-23
申请号：US10743520
申请日：2003-12-19
申请人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
发明人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0601
摘要： A server-based method of automatically generating a plurality of bids for an advertiser for placement of at least one advertisement in association with a search results list is provided. The method includes: a) receiving at least one candidate advertisement, b) creating a list of candidate keywords, c) estimating a click-through rate for each advertisement-keyword pair, d) calculating a return on advertising investment (ROAI) for each advertisement-keyword pair, and e) calculating a bid amount for each advertisement-keyword pair. In another aspect, a server-based method of generating a bid for placement of an advertisement in association with a search results list is provided. In other aspects, a method of selecting one or more keywords in conjunction with the bid is provided as well as a method of determining a return on advertising investment (ROAI) information for an advertiser in conjunction with the bid is provided.
摘要翻译：提供了一种基于服务器的方法，用于为广告商自动生成多个出价以便放置与搜索结果列表相关联的至少一个广告。该方法包括：a）接收至少一个候选广告，b）创建候选关键字列表，c）估计每个广告关键字对的点击率，d）计算每个广告投放的广告投资回报率（ROAI）广告关键字对，以及e）计算每个广告关键字对的出价金额。另一方面，提供了一种与搜索结果列表相关联地生成用于放置广告的投标的基于服务器的方法。在其他方面，提供了与投标一起选择一个或多个关键字的方法，并且提供了一种确定与投标结合的广告商的广告投资回报（ROAI）信息的方法。

8. 发明申请

US20050144067A1 Identifying and reporting unexpected behavior in targeted advertising environment 审中-公开
标题翻译：在有针对性的广告环境中识别和报告意外行为
公开(公告)号：US20050144067A1
公开(公告)日：2005-06-30
申请号：US10742380
申请日：2003-12-19
申请人： Ayman Farahat , Hermann Calabria , Francine Chen , Daniel Greene
发明人： Ayman Farahat , Hermann Calabria , Francine Chen , Daniel Greene
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0254 , G06Q30/0269 , G06Q30/0275 , G06Q30/08
摘要： A method for generating or determining data sources useful for detecting non-conforming behavior associated with pay-per-click advertising in a keyword searching environment includes: a) observing behavior associated with the pay-per-click advertising, b) predicting behavior associated with the observed behavior, and c) comparing the observed behavior to the predicted behavior to identify unexpected behavior associated with the pay-per-click advertising. In another embodiment, a method of monitoring behavior associated with targeted advertising in a keyword searching environment is provided. In another aspect, an apparatus for monitoring behavior associated with targeted advertising in a keyword searching environment includes: at least one observed behavior model, at least one predicted behavior model, and at least one comparator logic process to identify non-confirming behavior associated with the targeted advertising.
摘要翻译：用于生成或确定用于检测与关键词搜索环境中的每次点击付费广告相关联的不符合行为的数据源的方法包括：a）观察与每次点击付费广告相关联的行为，b）预测与观察到的行为，以及c）将观察到的行为与预测行为进行比较，以识别与每次点击付费广告相关联的意外行为。在另一个实施例中，提供了一种在关键词搜索环境中监视与目标广告相关联的行为的方法。在另一方面，一种用于监视与关键字搜索环境中的目标广告相关联的行为的装置包括：至少一个观察行为模型，至少一个预测行为模型以及至少一个比较器逻辑过程，以识别与有针对性的广告。

9. 发明申请

US20050144065A1 Keyword advertisement management with coordinated bidding among advertisers 审中-公开
标题翻译：关键字广告管理与广告商之间的协调出价
公开(公告)号：US20050144065A1
公开(公告)日：2005-06-30
申请号：US10741354
申请日：2003-12-19
申请人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
发明人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
IPC分类号： G06Q30/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0272 , G06Q30/0275 , G06Q30/08 , G06Q40/04
摘要： A method of coordinating one or more bids for one or more groups of advertisers for placement of at least one advertisement in association with a search results list is provided. The search results list is generated in response to a search query. The method includes: a) collecting information from at least two advertisers in the advertiser group and b) devising a joint strategy for the advertiser group for bidding in the keyword auction. In another embodiment, a method of generating a bid for a first advertiser for placement of a first advertisement in association with a search results list is provided. In another embodiment, an apparatus for generating the bid for the first advertiser is provided. Is still another embodiment, a method of coordinating bids from a first advertiser and a second advertiser for placement of at least one advertisement in association with a first search results list is provided.
摘要翻译：提供了一种协调一个或多个广告商组的一个或多个出价以放置与搜索结果列表相关联的至少一个广告的方法。搜索结果列表是响应于搜索查询生成的。该方法包括：a）从广告商组中的至少两个广告客户收集信息，以及b）为广告主组织设计关键字竞价中的出价的联合策略。在另一个实施例中，提供了一种生成针对第一广告商的投标以便与搜索结果列表相关联地放置第一广告的方法。在另一个实施例中，提供了用于为第一广告主生成出价的装置。还是另一个实施例，提供了一种协调来自第一广告商和第二广告商的出价以便放置与第一搜索结果列表相关联的至少一个广告的方法。

10. 发明申请

US20050144068A1 Secondary market for keyword advertising 审中-公开
标题翻译：关键字广告二级市场
公开(公告)号：US20050144068A1
公开(公告)日：2005-06-30
申请号：US10742667
申请日：2003-12-19
申请人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
发明人： Hermann Calabria , Francine Chen , Ayman Farahat , Daniel Greene
IPC分类号： G06Q30/00 , G06Q40/00 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0275 , G06Q40/04
摘要： A method of trading a future right to a keyword advertisement placement associated with a search results list, wherein the search results list is generated in response to a search query. The method includes creating ownership of the future right to the keyword advertisement placement in an original keyword search engine. Next, the future right to the keyword advertisement placement originally owned by the original keyword search engine is made available for purchase in a keyword advertising market. Then, the future right to the keyword advertisement placement originally owned by the original keyword search engine is traded to another participant in the keyword advertising market.
摘要翻译：交易与搜索结果列表相关联的关键字广告布局的未来权利的方法，其中响应于搜索查询生成搜索结果列表。该方法包括在原始关键字搜索引擎中创建关键字广告展示位置的未来权利的所有权。接下来，原始关键字搜索引擎最初拥有的关键字广告布局的未来权利可用于在关键字广告市场中购买。然后，原始关键字搜索引擎最初拥有的关键字广告展示的未来权利被交易到关键字广告市场的另一参与者。

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