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1. 发明申请

US20140006141A1 METHODS INCORPORATING PACING CONSTRIANTS FOR BIDDING ONLINE ADVERTISEMENT DISPLAY AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：引入在线广告的投标方案的方法显示和导入其的装置
公开(公告)号：US20140006141A1
公开(公告)日：2014-01-02
申请号：US13539271
申请日：2012-06-29
申请人： Sergei Vassilvitskii , Patrick R. Jordan , Chris Leggetter , Prabhakar Krishnamurthy , David Pardoe , Uri Nadav
发明人： Sergei Vassilvitskii , Patrick R. Jordan , Mohammad Mahdian , Chris Leggetter , Prabhakar Krishnamurthy , David Pardoe , Uri Nadav
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0275
摘要： The present application relates to systems and computer-implemented methods for determining a future bidding strategy regarding auctions associated with realization of an online advertisement. In some implementations, a server may be used to determine an optimized bid pacing parameter for an online advertisement based on a current bid pacing parameter associated with the online advertisement and an online advertisement supply information for a time period so that based on the optimized bid pacing, realization of the online advertisement over the time period substantially confirms to a spending strategy associated with the online advertisement during the time period. As such, the systems and computer-implemented methods may allow advertisers to control their spending strategy accurately during an advertising campaign.
摘要翻译：本申请涉及用于确定关于在线广告的实现的拍卖的未来投标策略的系统和计算机实现的方法。在一些实现中，可以使用服务器来基于与在线广告相关联的当前出价起搏参数和在一段时间段内的在线广告提供信息来确定用于在线广告的优化出价起搏参数，使得基于优化的出价起搏在此期间实现在线广告基本上确认了在该时间段内与在线广告相关联的支出策略。因此，系统和计算机实现的方法可以允许广告商在广告活动期间准确地控制他们的支出策略。

2. 发明申请

US20140006171A1 METHOD OF OFFLINE EXPERIMENTATION ENVIRONMENT AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：离线实验环境的方法和引导其的设备
公开(公告)号：US20140006171A1
公开(公告)日：2014-01-02
申请号：US13539266
申请日：2012-06-29
申请人： Patrick R. Jordan , Prabhakar Krishnamurthy , David Pardoe , Chris Leggetter , Sergei Vassilvitskii , Chris Bartels
发明人： Patrick R. Jordan , Prabhakar Krishnamurthy , David Pardoe , Chris Leggetter , Sergei Vassilvitskii , Chris Bartels
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0275 , G06Q30/08 , G06Q50/01
摘要： The present application relates to systems and computer-implemented methods for calculating a suggested market variable associated with an auction of an online advertisement realization opportunity. In some implementations, an optimization procedure may be operated, wherein the optimization procedure may comprise sending an initial market variable associated with one or more auctions to bidding agents; receiving from each of the bidding agents a response market variable associated with the initial market variable; determining according to an auction bidding rule a winning market variable from the response market variables; and substituting the initial market variable with the wining market variable. The optimization procedure may be operated repeatedly until the winning market variable stabilizes. Then the stabilized market variable may be sent to an advertiser as the suggested market variable.
摘要翻译：本申请涉及用于计算与在线广告实现机会的拍卖相关联的建议的市场变量的系统和计算机实现的方法。在一些实现中，可以操作优化过程，其中优化过程可以包括向投标代理发送与一个或多个拍卖相关联的初始市场变量; 从每个招标代理人接收与初始市场变量相关的应对市场变量; 根据拍卖竞价规则确定来自响应市场变量的获胜市场变量; 以市场变化为代价替代初始市场变量。优化过程可以重复操作，直到获胜市场变量稳定。然后，稳定的市场变量可以作为建议的市场变量发送给广告商。

3. 发明申请

US20130246191A1 BID AGENT POOL 审中-公开
标题翻译：投标代理池
公开(公告)号：US20130246191A1
公开(公告)日：2013-09-19
申请号：US13423887
申请日：2012-03-19
申请人： Vaishali Angal , Eric Bax , Ayman Farahat , Patrick R. Jordan , Chris Leggetter
发明人： Vaishali Angal , Eric Bax , Ayman Farahat , Patrick R. Jordan , Chris Leggetter
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/02 , G06Q30/08
摘要： Techniques are provided which improve performance of bid agents on online advertising exchanges. Methods and systems elicit an advertiser's goals for an online advertising campaign. One or more bid agents are selected to be included in a bid program based at least in part on the goals. Each of the bid agents is matched to one or more goals, and each of the bid agents is configured to calculate a bid for an ad call based at least in part on predetermined rules. One or more parameters of the selected bid agents are set based at least in part on marketplace conditions in an online advertising exchange.
摘要翻译：提供了提高在线广告交易所的出价代理人绩效的技术。方法和系统引发广告客户在线广告活动的目标。一个或多个出价代理被选择为至少部分地基于目标被包括在投标程序中。每个出价代理与一个或多个目标匹配，并且每个出价代理被配置为至少部分地基于预定规则来计算广告调用的出价。至少部分地基于在线广告交换中的市场条件来设置所选择的出价代理的一个或多个参数。

4. 发明申请

US20140006172A1 METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：计算用于拍卖的保留价格的方法和引导其的装置
公开(公告)号：US20140006172A1
公开(公告)日：2014-01-02
申请号：US13539270
申请日：2012-06-29
申请人： David Pardoe , Patrick R. Jordan , Chris Bartels
发明人： David Pardoe , Patrick R. Jordan , Chris Bartels
IPC分类号： G06Q30/08
CPC分类号： G06Q30/08 , G06Q30/0241 , G06Q30/0275 , G06Q50/01
摘要： The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, a database of historical online advertisement auctions is established; historical online advertisement auctions from the database of historical online advertisement auctions that are associated with a feature are clustered to form a cluster; a reserve price associated with the cluster of historical online advertisement auctions is calculated to generate a desired revenue; and the reserve price is stored as a suggested reserve price for the opportunity to realize the online advertisement that is associated with the feature.
摘要翻译：本申请涉及用于计算与实现在线广告的机会相关联的建议的预留价格的系统和计算机实现的方法。在一些实施中，建立了历史在线广告拍卖的数据库; 与特征相关联的历史在线广告拍卖数据库的历史在线广告拍卖进行聚类，形成一个集群; 计算与历史在线广告拍卖集群相关联的预留价格以产生期望的收入; 储备价格作为建议的储备价格存储，以实现与该功能相关联的在线广告。

5. 发明申请

US20140006144A1 METHOD OF CALCULATING A RESERVE PRICE FOR AN AUCTION AND APPARATUS CONDUCTING THE SAME 审中-公开
标题翻译：计算用于拍卖的保留价格的方法和引导其的装置
公开(公告)号：US20140006144A1
公开(公告)日：2014-01-02
申请号：US13539273
申请日：2012-06-29
申请人： David Pardoe , Patrick R. Jordan , Prabhakar Krishnamurthy , Sergei Vassilvitskii , Erik Vee
发明人： David Pardoe , Patrick R. Jordan , Prabhakar Krishnamurthy , Sergei Vassilvitskii , Erik Vee , Mohammad Mahdian , Mercin Mejran
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/08
摘要： The present application relates to systems and computer-implemented methods for calculating a suggested reserve price associated with an opportunity to realize an online advertisement. In some implementations, data associated with historical online advertisement auctions are clustered based on a reference opportunity for realizing an online advertisement, wherein each historical online advertisement auction of the cluster is associated with a first bid price of higher value and a second bid price of lower value; a dominance relationship between a distribution of the first bid prices of the cluster and a distribution of the second bid prices of the cluster is determined; a reserve price associated with the cluster based on the dominance relationship is calculated; and the reserve price is stored as a suggested reserve price to realize an online advertisement, wherein the suggested reserve price is associated with the reference opportunity that is associated with the cluster.
摘要翻译：本申请涉及用于计算与实现在线广告的机会相关联的建议的预留价格的系统和计算机实现的方法。在一些实现中，与历史在线广告拍卖相关联的数据基于用于实现在线广告的参考机会而聚集，其中集群的每个历史在线广告拍卖与较高价格的第一投标价格和较低价格的第二投标价格相关联值; 确定集群的第一投标价格分布与集群的第二投标价格分布之间的优势关系; 计算基于优势关系的与集群相关的储备价格; 储备价格作为建议的预留价格进行存储以实现在线广告，其中建议的储备价格与与集群相关联的参考机会相关联。

6. 发明申请

US20130325589A1 USING ADVERTISING CAMPAIGN ALLOCATION OPTIMIZATION RESULTS TO CALCULATE BIDS 审中-公开
标题翻译：使用广告优化分配优化结果计算BIDS
公开(公告)号：US20130325589A1
公开(公告)日：2013-12-05
申请号：US13483948
申请日：2012-05-30
申请人： Patrick R. Jordan
发明人： Patrick R. Jordan
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02
摘要： A method, system, and computer program product for using advertising campaign allocation optimization results to calculate bids. The method commences by receiving a candidate impression opportunity corresponding to an advertising campaign that has both branding objectives and performance-based objectives. Contracts that can be satisfied by serving the candidate impression opportunity use advertising campaign allocation optimization results to determine a set of matching contracts. Given the matching contracts, the method continues to calculate bids for those matching contracts, then selects a target contract from among the matching contracts. The method then bids on the candidate impression opportunity using the calculated bid of the selected target contract. The method optimizes for overall campaign performance even when the campaign includes both branding campaign objectives and performance-based campaign objectives. The method tallies fulfillment when the calculated bid is the winning bid, and the campaign allocation optimization results are re-calculated in readiness for another placement.
摘要翻译：一种使用广告活动分配优化结果计算出价的方法，系统和计算机程序产品。该方法通过接收与具有品牌目标和基于绩效的目标的广告活动相对应的候选印象机会而开始。可以通过服务候选人印象机会来满足的合同使用广告活动分配优化结果来确定一组匹配合同。给定匹配合同，该方法将继续计算匹配合同的出价，然后从匹配合同中选择目标合同。然后，该方法使用所选目标合同的计算出价对候选人展示机会进行出价。该方法优化整体广告系列的效果，即使广告系列包含品牌广告系列目标和基于绩效的广告系列目标。当计算的出价是中标时，该方法计算出满足的效果，并且重新计算活动分配优化结果以准备另一个位置。

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