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1. 发明申请

US20110083013A1 PRIVACY VAULT FOR MAINTAINING THE PRIVACY OF USER PROFILES 有权
标题翻译：隐私维护用户配置文件的隐私
公开(公告)号：US20110083013A1
公开(公告)日：2011-04-07
申请号：US12575260
申请日：2009-10-07
申请人： Nir Nice , Melissa W. Dunn , Eric Picard , Amit Shaked , Eric Don Van Valkenburg , Alexander George Gounares , Friedman Arie , Sefy Ophir , Boaz Feldbaum , Vu A. Ha , Teresa Mah , Darrell Jay Cannon , Michael Joseph Toutonghi , Uri Barash , Cynthia Dwork , Ying Li
发明人： Nir Nice , Melissa W. Dunn , Eric Picard , Amit Shaked , Eric Don Van Valkenburg , Alexander George Gounares , Friedman Arie , Sefy Ophir , Boaz Feldbaum , Vu A. Ha , Teresa Mah , Darrell Jay Cannon , Michael Joseph Toutonghi , Uri Barash , Cynthia Dwork , Ying Li
IPC分类号： H04L9/32 , G06F21/00
CPC分类号： G06Q30/02 , G06F21/6263
摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.
摘要翻译：提供了用于促进web内容的个性化的方法，系统和计算机可读介质，同时保护用于个性化用户体验的用户数据的隐私。隐私保险库可以收集用户数据，包括用户活动数据，人口统计数据和用户提交的用户兴趣。在一个实施例中，隐私保险库在用户客户端设备上运行。隐私保护库将用户数据发送到从多个用户收集用户数据的社区保管库。社区保管库会生成段规则，用户是否属于用户区段，表示用户的兴趣。然后，段规则被传送回隐私保险库，隐私保险库基于隐私保险库和段规则可用的用户数据将一个或多个用户段分配给用户。隐私保险库可以将用户段传达给提供基于所提供的用户段选择的个性化内容的一个或多个内容提供者。

2. 发明授权

US08312273B2 Privacy vault for maintaining the privacy of user profiles 有权
标题翻译：隐私保护库，用于维护用户个人资料的隐私
公开(公告)号：US08312273B2
公开(公告)日：2012-11-13
申请号：US12575260
申请日：2009-10-07
申请人： Nir Nice , Melissa W. Dunn , Eric Picard , Amit Shaked , Eric Don Van Valkenburg , Alexander George Gounares , Friedman Arie , Sefy Ophir , Boaz Feldbaum , Vu A. Ha , Teresa B. Mah , Darrell Jay Cannon , Michael Joseph Toutonghi , Uri Barash , Cynthia Dwork , Ying Li
发明人： Nir Nice , Melissa W. Dunn , Eric Picard , Amit Shaked , Eric Don Van Valkenburg , Alexander George Gounares , Friedman Arie , Sefy Ophir , Boaz Feldbaum , Vu A. Ha , Teresa B. Mah , Darrell Jay Cannon , Michael Joseph Toutonghi , Uri Barash , Cynthia Dwork , Ying Li
IPC分类号： H04L9/32
CPC分类号： G06Q30/02 , G06F21/6263
摘要： Methods, systems, and computer-readable media for facilitating personalization of web content is provided, while protecting the privacy of the user data utilized to personalize the user's experience. A privacy vault may collect user data including user activity data, demographic data, and user interests submitted by a user. In one embodiment, the privacy vault operates on a user client device. The privacy vault sends the user data to a community vault that collects user data from multiple users. The community vault generates segment rules that whether a user belongs to a user segment, which expresses a user's interest. The segment rules are then communicated back to the privacy vault, which assigns one or more user segments to the user based on the user data available to the privacy vault and the segment rules. The privacy vault may communicate user segments to one or more content providers that supply personalized content that is selected based on the user segments provided.
摘要翻译：提供了用于促进web内容的个性化的方法，系统和计算机可读介质，同时保护用于个性化用户体验的用户数据的隐私。隐私保险库可以收集用户数据，包括用户活动数据，人口统计数据和用户提交的用户兴趣。在一个实施例中，隐私保险库在用户客户端设备上运行。隐私保护库将用户数据发送到从多个用户收集用户数据的社区保管库。社区保管库会生成段规则，用户是否属于用户区段，表示用户的兴趣。然后，段规则被传送回隐私保险库，隐私保险库基于隐私保险库和段规则可用的用户数据将一个或多个用户段分配给用户。隐私保险库可以将用户段传达给提供基于所提供的用户段选择的个性化内容的一个或多个内容提供者。

3. 发明授权

US08983859B2 User centric real-time advertisement bidding 有权
标题翻译：以用户为中心的实时广告投标
公开(公告)号：US08983859B2
公开(公告)日：2015-03-17
申请号：US12818397
申请日：2010-06-18
申请人： Nir Nice , Uri Barash , Ying Li , Michael J. Goldbach , William H. Gates, III
发明人： Nir Nice , Uri Barash , Ying Li , Michael J. Goldbach , William H. Gates, III
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269 , G06Q30/0275
摘要： A client-based ad agent dynamically determines whether an advertisement campaign should bid on an impression for an end user and/or sets the bid price of the advertisement campaign for the impression. When an opportunity for an impression on a web page is identified, the ad agent accesses user data associated with an end user. The ad agent analyzes the user data to identify the relevance and/or value of serving an impression to the end user to the advertisement campaign. Based on the analysis, the ad agent controls whether the advertisement campaign bids on the impression for the end user and/or sets the bid price of the advertisement campaign for the impression.
摘要翻译：基于客户端的广告代理动态地确定广告活动是否针对最终用户的展示进行投标，和/或为展示设置广告活动的投标价格。当识别到在网页上的印象的机会时，广告代理访问与最终用户相关联的用户数据。广告代理分析用户数据，以识别向广告活动的最终用户投放展示的相关性和/或价值。基于分析，广告代理控制广告活动是否针对最终用户的印象进行出价，和/或设置广告活动的投标价格。

4. 发明授权

US07974994B2 Sensitive webpage content detection 有权
标题翻译：敏感的网页内容检测
公开(公告)号：US07974994B2
公开(公告)日：2011-07-05
申请号：US11748249
申请日：2007-05-14
申请人： Ying Li , Teresa Mah , Jie Tong , Xin Jin , Saleel Sathe , Jingyi Xu
发明人： Ying Li , Teresa Mah , Jie Tong , Xin Jin , Saleel Sathe , Jingyi Xu
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06F17/30867
摘要： Computer-readable media, systems, and methods for sensitive webpage content detection are described. In embodiments, a multi-class classifier is developed and one or more webpages with webpage content are received. In various embodiments, the one or more webpages are analyzed with the multi-class classifier and, in various embodiments, a sensitivity level is predicted that is associated with the webpage content of the one or more webpages. In various other embodiments, the multi-class classifier includes one or more sensitivity categories.
摘要翻译：描述了用于敏感网页内容检测的计算机可读介质，系统和方法。在实施例中，开发了多类分类器，并且接收到具有网页内容的一个或多个网页。在各种实施例中，使用多类分类器分析一个或多个网页，并且在各种实施例中，预测与一个或多个网页的网页内容相关联的灵敏度级别。在各种其他实施例中，多类分类器包括一个或多个灵敏度类别。

5. 发明申请

US20070208728A1 Predicting demographic attributes based on online behavior 审中-公开
标题翻译：基于在线行为预测人口统计特征
公开(公告)号：US20070208728A1
公开(公告)日：2007-09-06
申请号：US11366526
申请日：2006-03-03
申请人： Benyu Zhang , Honghua Dai , Hua-Jun Zeng , Li Qi , Tarek Najm , Teresa Mah , Vladimir Shipunov , Ying Li , Zheng Chen
发明人： Benyu Zhang , Honghua Dai , Hua-Jun Zeng , Li Qi , Tarek Najm , Teresa Mah , Vladimir Shipunov , Ying Li , Zheng Chen
IPC分类号： G06F17/30
CPC分类号： G06F16/337 , G06F16/951
摘要： This invention provides a system and method for predicting user demographic attributes for non-registered users and users with incomplete profiles. The invention uses demographic information from registered users and user search history logs to create a database of information that associates the users' search history habits with their demographic attributes. The invention creates a first database that associates users' search query history with their demographic attributes, and also creates a second database that associates web pages that users have visited frequently along with the users' demographic attributes. The invention can compare the searching and browsing habits of non-registered users and users with incomplete profiles to the searching and browsing habits of registered users. Through the comparison, the invention can use the corresponding demographic attributes of the registered users to predict the demographic attributes of the non-registered users and the registered users with incomplete profiles.
摘要翻译：本发明提供一种用于预测非注册用户和具有不完整简档的用户的用户人口统计属性的系统和方法。本发明使用来自注册用户和用户搜索历史日志的人口统计信息来创建将用户的搜索历史习惯与其人口统计属性相关联的信息数据库。本发明创建了将用户的搜索查询历史与其人口统计属性相关联的第一数据库，并且还创建了将用户经常访问的网页与用户的人口统计属性一起关联的第二数据库。本发明可以将注册用户和注册用户不完整的用户的搜索和浏览习惯与注册用户的搜索和浏览习惯进行比较。通过比较，本发明可以使用注册用户的相应人口统计特性来预测非注册用户和具有不完整简档的注册用户的人口统计属性。

6. 发明授权

US07020643B2 Method and system for clickpath funnel analysis 有权
公开(公告)号：US07020643B2
公开(公告)日：2006-03-28
申请号：US10056766
申请日：2002-01-25
申请人： Teresa Mah , Hendricus D. J. Hoek , Ying Li
发明人： Teresa Mah , Hendricus D. J. Hoek , Ying Li
IPC分类号： G06F17/00 , G06N5/02
CPC分类号： H04L29/12594 , G06F17/30905 , H04L61/30
摘要： A system and method for extracting funnels from at least one input clickstream (CS) representing an ordered path of successively viewed web pages. The invention stores the CS in one or more tree structures in one scan, then traverses each tree structure to identify funnels satisfying input criteria, if any. The input criteria includes depth criteria, width criteria, starting page criteria, and end page criteria.

7. 发明申请

US20080104225A1 VISUALIZATION APPLICATION FOR MINING OF SOCIAL NETWORKS 审中-公开
标题翻译：可视化社会网络采矿申请
公开(公告)号：US20080104225A1
公开(公告)日：2008-05-01
申请号：US11555279
申请日：2006-11-01
申请人： Heng Zhang , Benyu Zhang , Teresa Mah , Dong Zhuang , Jeremy Tantrum , Ying Li
发明人： Heng Zhang , Benyu Zhang , Teresa Mah , Dong Zhuang , Jeremy Tantrum , Ying Li
IPC分类号： G06F15/173 , G06F15/177
CPC分类号： H04L67/306 , G06Q50/01 , H04L67/36
摘要： A social network visualization and mining system that includes a visualization application for mining social networks of users in an online social network. This visualization can be used to mine the social network for additional information and intelligence. The social network is displaying in graphical form, such as a node-link graph, with a center node representing the social network of a user being examined, and secondary nodes represent the primary user's friends. Lines represent links between the primary user and his friends, while various visualization features such as line thickness, line color, and text size are used to easily identify the type of relationship between users. The system also includes a topics visualization module, which builds and displays a social network based on a certain topic or keyword that is entered by the application user. A demographic prediction module examines a user's social network to predict demographics of users.
摘要翻译：一种社交网络可视化和挖掘系统，其中包括在在线社交网络中挖掘用户社交网络的可视化应用程序。这种可视化可用于挖掘社交网络以获取更多信息和智能。社交网络以图形形式显示，例如节点链接图，中心节点表示正在检查的用户的社交网络，次要节点表示主要用户的朋友。线代表主要用户和他的朋友之间的链接，而各种可视化功能（如线条粗细，线条颜色和文字大小）用于轻松识别用户之间的关系类型。该系统还包括主题可视化模块，其基于由应用程序用户输入的某个主题或关键字构建和显示社交网络。人口统计预测模块检查用户的社交网络以预测用户的人口统计。

8. 发明申请

US20060085434A1 System and method for deriving and visualizing business intelligence data 审中-公开
标题翻译：用于导出和可视化商业智能数据的系统和方法
公开(公告)号：US20060085434A1
公开(公告)日：2006-04-20
申请号：US10953183
申请日：2004-09-30
申请人： Teresa Mah , Ying Li , Benyu Zhang
发明人： Teresa Mah , Ying Li , Benyu Zhang
IPC分类号： G06F7/00
CPC分类号： G06F16/958 , G06F2216/03
摘要： A system and method are provided for deriving business intelligence (BI) data and exploring the derived data. The system may include a business intelligence engine and a business intelligence visualizer. The BI engine may be responsible for deriving or discovering fact summary data. The fact summary data may include aggregated or trend data in addition to the dimension or measure data. The BI engine may include components for determining fact summary data such as “What's Hot” and “What's Not Hot”. The components of the BI engine may include an algorithm for automatically generating “hotness scores” for members of dimensions or combinations of dimensions. The BI visualizer provides a chart node tree display for user exploration.
摘要翻译：提供了一种用于导出商业智能（BI）数据和探索派生数据的系统和方法。该系统可以包括商业智能引擎和商业智能可视化器。 BI引擎可能负责导出或发现事实汇总数据。除了尺寸或测量数据之外，事实摘要数据可以包括聚合或趋势数据。 BI引擎可能包括用于确定事实汇总数据的组件，例如“What's Hot”和“What Hot Not”。 BI引擎的组件可以包括用于为尺寸或尺寸的组合的成员自动生成“热度分数”的算法。 BI可视化器提供用于用户探索的图表节点树显示。

9. 发明授权

US06982708B1 Visually displaying sequentially ordered data for mining 失效
标题翻译：目视显示依次订购的数据进行挖掘
公开(公告)号：US06982708B1
公开(公告)日：2006-01-03
申请号：US10301220
申请日：2002-11-21
申请人： Teresa Mah , Ying Li , Brian Burdick , Kevin Paul Kornelson
发明人： Teresa Mah , Ying Li , Brian Burdick , Kevin Paul Kornelson
IPC分类号： G06F17/00
CPC分类号： H04L29/12594 , G06F17/30905 , H04L61/30
摘要： Displaying a funnel from clickstream data as a hierarchy to a user for analysis wherein the funnel represents an ordered path of web pages successively viewed by the user. The invention includes clickpath visualization software to enable the user to easily analyze and evaluate clickpaths by focusing only on subpaths of interest. The invention software provides the user with various functions including, but not limited to, zoom, sort, expand, reverse, preview, and activate.
摘要翻译：将点击流数据的漏斗作为层次结构显示给用户进行分析，其中漏斗表示用户连续查看的网页的有序路径。本发明包括点击路径可视化软件，使得用户能够通过仅关注感兴趣的子路径来容易地分析和评估点击路径。本发明软件向用户提供各种功能，包括但不限于缩放，分类，展开，反转，预览和激活。

10. 发明申请

US20070091093A1 Clickable Video Hyperlink 有权
标题翻译：可点击的视频超链接
公开(公告)号：US20070091093A1
公开(公告)日：2007-04-26
申请号：US11419641
申请日：2006-05-22
申请人： Yin Li , Jian Sun , Li Li , Weiwei Zhang , Xiaoou Tang , Ying Li , Michael Hurt , Eric Picard
发明人： Yin Li , Jian Sun , Li Li , Weiwei Zhang , Xiaoou Tang , Ying Li , Michael Hurt , Eric Picard
IPC分类号： G06T15/70
CPC分类号： G06F17/30017 , H04N5/445 , H04N21/235 , H04N21/42204 , H04N21/4316 , H04N21/435 , H04N21/47 , H04N21/478 , H04N21/4782 , H04N21/8583
摘要： A system that provides binds or associates a clickable hyperlink with an object that appears in a video stream. The hyperlink may be sent in a separate stream from the video stream, and user interfaces are provided to a user to activate the hyperlink. Activation of the hyperlink may cause a redirection to an associated website. Furthermore, feedback may be provided as to the user's activity regarding interest and activation regarding particular hyperlinks in the video.
摘要翻译：提供将可点击的超链接与出现在视频流中的对象绑定或关联的系统。该超链接可以与视频流独立的流中发送，并且向用户提供用户界面来激活超链接。超链接的激活可能导致重定向到关联的网站。此外，可以提供关于用户关于关于视频中的特定超链接的兴趣和激活的活动的反馈。

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