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    • 8. 发明申请
    • SYSTEM AND METHOD FOR PROVIDING INTERACTIVE ADVERTISEMENT
    • 提供交互式广告的系统和方法
    • US20130019261A1
    • 2013-01-17
    • US13621733
    • 2012-09-17
    • Thomas HuberThomas LemmonsIan ZenoniDebra Hensgen
    • Thomas HuberThomas LemmonsIan ZenoniDebra Hensgen
    • H04N21/80
    • G06Q30/08G06Q30/0269
    • In example embodiments, a system and method for providing interactive advertisement is provided. In some embodiments, a component causes a video program having an interactive advertisement to be displayed to a user on a display screen. The interactive advertisement includes an enhanced content activator. In response to activation of the enhanced content activator by the user, enhanced advertisement information including at least one trigger is provisioned. The enhanced advertisement information is then caused to be displayed with the video program and the interactive advertisement. A selection by the user of the at least one trigger associated with the enhanced advertisement information is monitored. In response to selection of the at least one trigger, access to further content associated with the enhanced content information is provided.
    • 在示例实施例中,提供了一种用于提供交互式广告的系统和方法。 在一些实施例中,组件使得具有交互式广告的视频节目在显示屏幕上显示给用户。 互动广告包括增强内容激活器。 响应于用户激活增强内容激活器,提供包括至少一个触发的增强广告信息。 然后使增强的广告信息与视频节目和交互式广告一起显示。 监视与增强的广告信息相关联的至少一个触发器的用户的选择。 响应于对至少一个触发器的选择,提供对与增强内容信息相关联的更多内容的访问。