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    • 6. 发明申请
    • ACTIVITY AND CONTENT DISCOVERY FOR PERSONALIZED CAMPAIGNS IN AN ENTERPRISE SOCIAL CONTEXT
    • 企业社会背景下个人化行为的活动和内容发现
    • US20160203510A1
    • 2016-07-14
    • US14593650
    • 2015-01-09
    • Microsoft Technology Licensing, LLC.
    • Tiago PregueiroLucian BaciuSverre TennøeRune DevikBjørnstein LillebyErlend JensenStein Arild JakobsenOleg Melnychuk
    • G06Q30/02G06Q50/00
    • A personalized campaign engine is provided. The personalized campaign engine selects a user as a candidate receiver of a campaign message. A personalized campaign message is generated for the user that comprises content items that are relevant to the user based on identified relationships between the user and content items and relationships between the user and other individuals. Relationships between the user and content items and relationships between the user and other individuals are identified by interrogating disparate repositories of information for organizational relationship data and activity data associated with the user. The personalized campaign engine customizes the campaign message for the user by using known information about the user to select a certain template, medium, and delivery strategy. Aspects of the personalized campaign system discover and provide relevant content to users, and therefore, increase user efficiency by enabling users to spend less time searching for content that they need.
    • 提供个性化的活动引擎。 个性化的活动引擎选择用户作为广告系列消息的候选接收者。 基于用户和内容项之间的所确定的关系以及用户与其他个人之间的关系,为用户生成包括与用户相关的内容项的个性化活动消息。 通过询问与用户相关联的组织关系数据和活动数据的不同的信息存储库来识别用户和内容项之间的关系以及用户与其他个人之间的关系。 个性化活动引擎通过使用关于用户的已知信息来选择某个模板,媒介和传递策略来定制用户的活动消息。 个性化活动系统的各个方面发现并向用户提供相关内容,从而通过使用户花更少时间搜索所需的内容来提高用户效率。