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1. 发明申请

US20130041750A1 METHOD OF ATTENTION-TARGETING FOR ONLINE ADVERTISEMENT 审中-公开
标题翻译：注意力在线广告的方法
公开(公告)号：US20130041750A1
公开(公告)日：2013-02-14
申请号：US13209256
申请日：2011-08-12
申请人： Jun YE , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng
发明人： Jun YE , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02
摘要： The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes determining an attention score for each of a plurality of ad creatives corresponding to a common ad content based on at least a correlation between each ad creative and a user's subconscious interest. The method further includes selecting an ad creative among the plurality of ad creatives based at least in part on the attention scores, and presenting the ad content with the selected ad creative as an ad impression to the user.
摘要翻译：在至少一个方面，在本公开中描述的各种实施例涉及计算机实现的在线广告的方法。在一个实施例中，一种方法包括至少基于每个广告创意和用户的潜意识兴趣之间的相关性来确定对应于普通广告内容的多个广告素材中的每一个的注意分数。所述方法还包括至少部分地基于所述注意分数来选择所述多个广告创意中的广告创意，以及向所述用户呈现作为广告展示的所选广告素材的广告内容。

2. 发明申请

US20140012672A1 CONTENT-BASED BIDDING IN ONLINE ADVERTISING 审中-公开
标题翻译：基于内容的在线广告投标
公开(公告)号：US20140012672A1
公开(公告)日：2014-01-09
申请号：US13543708
申请日：2012-07-06
申请人： Jun Ye , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng , Hong Chen
发明人： Jun Ye , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng , Hong Chen
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241
摘要： A method of providing targeted online advertisement includes receiving a request for an ad impression. The request includes a first content and a second content. The method also includes determining information related to (i) a context of the first content, (ii) a context of the second content, and (iii) a correlation between the context of the first content and the context of the second content, and providing the determined information to a bidding service, thereby enabling one or more advertisers to place one or more bids on the ad impression based on the provided information. Each of the one or more bids includes a bid price. The method further includes receiving the one or more bids for the ad impression, selecting one of the one or more received bids based at least in part on the bid prices, and providing an ad impression associated with the selected bid.
摘要翻译：提供有针对性的在线广告的方法包括接收对广告印象的请求。该请求包括第一内容和第二内容。该方法还包括确定与（i）第一内容的上下文相关的信息，（ii）第二内容的上下文，以及（iii）第一内容的上下文与第二内容的上下文之间的相关性，以及将确定的信息提供给投标服务，从而使得一个或多个广告商能够基于所提供的信息对广告印象进行一个或多个出价。每个一个或多个出价都包含一个出价。所述方法还包括接收针对所述广告展示的所述一个或多个出价，至少部分地基于所述出价来选择所述一个或多个所接收的出价中的一个，以及提供与所选择的出价相关联的广告展示。

3. 发明申请

US20130066716A1 SENTIMENT-TARGETING FOR ONLINE ADVERTISEMENT 审中-公开
标题翻译：感谢在线广告的宣传
公开(公告)号：US20130066716A1
公开(公告)日：2013-03-14
申请号：US13230720
申请日：2011-09-12
申请人： Luoqi Chen , Jun Ye , Ya Luo , Yu Cao , Wei Zhuang , Hanying Feng
发明人： Luoqi Chen , Jun Ye , Ya Luo , Yu Cao , Wei Zhuang , Hanying Feng
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00
摘要： The various embodiments described in the present disclosure, in at least one aspect, relate to computer-implemented methods of online advertisement. In one embodiment, a method includes, in response to receiving a request for an ad to be provided to a user in an online session, identifying a plurality of ads as candidates for consideration, determining one or more sentiments of a content of the online session, and ranking the plurality of identified ads based at least in part on (i) a correlation between the content of the online session and a content of each identified ad, and (ii) a correlation between the one or more sentiments of the content of the online session and the content of each identified ad.
摘要翻译：在至少一个方面，在本公开中描述的各种实施例涉及计算机实现的在线广告的方法。在一个实施例中，一种方法包括响应于在在线会话中接收到要提供给用户的广告的请求，将多个广告标识为候选作为考虑，确定在线会话的内容的一个或多个情绪并且至少部分地基于（i）在线会话的内容与每个所识别的广告的内容之间的相关性，以及（ii）所述内容的一个或多个情绪之间的相关性来对多个所识别的广告进行排名在线会话和每个已识别广告的内容。

4. 发明申请

US20140012671A1 CONTENT-BASED TARGETED ONLINE ADVERTISEMENT 审中-公开
标题翻译：基于内容的目标在线广告
公开(公告)号：US20140012671A1
公开(公告)日：2014-01-09
申请号：US13543705
申请日：2012-07-06
申请人： Jun Ye , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng , Hong Chen
发明人： Jun Ye , Yu Cao , Luoqi Chen , Ya Luo , Wei Zhuang , Hanying Feng , Hong Chen
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251
摘要： A method of providing targeted online advertisement includes receiving a request for an ad impression to be provided to a user in a network environment. The request includes a first content and a second content. The method also includes, using a processor, determining a context of the first content and a context of the second content, determining a correlation between the context of the first content and the context of the second content, and identifying a plurality of ads as candidates for consideration. The method further includes, using the processor, ranking the plurality of identified ads, selecting an ad among the plurality of identified ads based at least in part on a result of the ranking, and providing the selected ad as the ad impression to be displayed to the user in response to receiving the request.
摘要翻译：提供目标在线广告的方法包括在网络环境中接收要向用户提供的广告印象的请求。该请求包括第一内容和第二内容。该方法还包括使用处理器确定第一内容的上下文和第二内容的上下文，确定第一内容的上下文与第二内容的上下文之间的相关性，以及将多个广告标识为候选审议。所述方法还包括：使用所述处理器对所述多个识别的广告进行排名，至少部分地基于所述排名的结果来选择所述多个识别的广告中的广告，并且将所选择的广告提供为要显示的广告展示用户响应于接收到请求。

5. 发明授权

US09158775B1 Scoring stream items in real time 有权
标题翻译：实时评分流项目
公开(公告)号：US09158775B1
公开(公告)日：2015-10-13
申请号：US13098110
申请日：2011-04-29
申请人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
发明人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
IPC分类号： G06F17/30
CPC分类号： H04L67/10 , G06F12/06 , G06F17/30 , G06F17/30029 , G06F17/30041 , G06F17/30044 , G06F17/3005 , G06F17/30864 , G06F17/30867 , G06N5/00 , G06Q30/02 , H04L65/60 , H04L65/602 , H04L67/32
摘要： A system and method for generating a real-time stream of content from heterogeneous data sources and a real-time index. The heterogeneous data sources include search, entertainment, social activity and activity on third-party sites. A fetching unit retrieves recent content that is indexed in the real-time index according to keywords. A model generation engine generates a model based on user activities. The mixer compares candidate content items from the heterogeneous data sources and the real-time index to the model to generate scores for each item and generates a stream of content based on the scores.
摘要翻译：一种用于从异构数据源和实时索引生成实时内容流的系统和方法。异构数据源包括第三方网站的搜索，娱乐，社交活动和活动。提取单元根据关键字检索在实时索引中索引的最近内容。模型生成引擎基于用户活动生成模型。混合器将异构数据源的候选内容项和实时索引与模型进行比较，以生成每个项目的分数，并基于分数生成内容流。

6. 发明授权

US08732240B1 Scoring stream items with models based on user interests 有权
标题翻译：使用基于用户兴趣的模型评分流项目
公开(公告)号：US08732240B1
公开(公告)日：2014-05-20
申请号：US13098132
申请日：2011-04-29
申请人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
发明人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： H04L67/10 , G06F12/06 , G06F17/30 , G06F17/30029 , G06F17/30041 , G06F17/30044 , G06F17/3005 , G06F17/30864 , G06F17/30867 , G06N5/00 , G06Q30/02 , H04L65/60 , H04L65/602 , H04L67/32
摘要： A system and method for generating a stream of content includes a content stream module that generates a model based on user input and/or prior activities using heterogeneous data sources. The heterogeneous data sources include search, entertainment, social activity and activity on third-party sites. The content stream module retrieves candidate content items that have interests that are similar to the user. The candidate content items are compared to the model and scored based upon interestingness of the content item to the user. The content stream module generates the stream of content from the candidate content items.
摘要翻译：用于生成内容流的系统和方法包括内容流模块，其基于使用异构数据源的用户输入和/或先前活动来生成模型。异构数据源包括第三方网站的搜索，娱乐，社交活动和活动。内容流模块检索具有与用户类似的兴趣的候选内容项。将候选内容项目与模型进行比较，并根据用户对内容项目的兴趣进行评分。内容流模块从候选内容项产生内容流。

7. 发明授权

US08719347B1 Scoring stream items with models based on user interests 有权
公开(公告)号：US08719347B1
公开(公告)日：2014-05-06
申请号：US13619695
申请日：2012-09-14
申请人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
发明人： Andrew Tomkins , Dandapani Sivakumar , Sangsoo Sung , Justin Kosslyn , Todd Jackson , Andre Rohe , Ya Luo , Andrew Bunner , Sasha Sobol , Luca de Alfaro
IPC分类号： G06F15/16 , G06F15/173
CPC分类号： H04L67/10 , G06F12/06 , G06F17/30 , G06F17/30029 , G06F17/30041 , G06F17/30044 , G06F17/3005 , G06F17/30864 , G06F17/30867 , G06N5/00 , G06Q30/02 , H04L65/60 , H04L65/602 , H04L67/32
摘要： A system and method for generating a stream of content includes a content stream module that generates a model based on user input and/or prior activities using heterogeneous data sources. The heterogeneous data sources include search, entertainment, social activity and activity on third-party sites. The content stream module retrieves candidate content items that have interests that are similar to the user. The candidate content items are compared to the model and scored based upon interestingness of the content item to the user. The content stream module generates the stream of content from the candidate content items.

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