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    • 3. 发明申请
    • CONTENT-BASED BIDDING IN ONLINE ADVERTISING
    • 基于内容的在线广告投标
    • US20140012672A1
    • 2014-01-09
    • US13543708
    • 2012-07-06
    • Jun YeYu CaoLuoqi ChenYa LuoWei ZhuangHanying FengHong Chen
    • Jun YeYu CaoLuoqi ChenYa LuoWei ZhuangHanying FengHong Chen
    • G06Q30/02
    • G06Q30/0241
    • A method of providing targeted online advertisement includes receiving a request for an ad impression. The request includes a first content and a second content. The method also includes determining information related to (i) a context of the first content, (ii) a context of the second content, and (iii) a correlation between the context of the first content and the context of the second content, and providing the determined information to a bidding service, thereby enabling one or more advertisers to place one or more bids on the ad impression based on the provided information. Each of the one or more bids includes a bid price. The method further includes receiving the one or more bids for the ad impression, selecting one of the one or more received bids based at least in part on the bid prices, and providing an ad impression associated with the selected bid.
    • 提供有针对性的在线广告的方法包括接收对广告印象的请求。 该请求包括第一内容和第二内容。 该方法还包括确定与(i)第一内容的上下文相关的信息,(ii)第二内容的上下文,以及(iii)第一内容的上下文与第二内容的上下文之间的相关性,以及 将确定的信息提供给投标服务,从而使得一个或多个广告商能够基于所提供的信息对广告印象进行一个或多个出价。 每个一个或多个出价都包含一个出价。 所述方法还包括接收针对所述广告展示的所述一个或多个出价,至少部分地基于所述出价来选择所述一个或多个所接收的出价中的一个,以及提供与所选择的出价相关联的广告展示。
    • 5. 发明申请
    • CONTENT-BASED TARGETED ONLINE ADVERTISEMENT
    • 基于内容的目标在线广告
    • US20140012671A1
    • 2014-01-09
    • US13543705
    • 2012-07-06
    • Jun YeYu CaoLuoqi ChenYa LuoWei ZhuangHanying FengHong Chen
    • Jun YeYu CaoLuoqi ChenYa LuoWei ZhuangHanying FengHong Chen
    • G06Q30/02
    • G06Q30/0251
    • A method of providing targeted online advertisement includes receiving a request for an ad impression to be provided to a user in a network environment. The request includes a first content and a second content. The method also includes, using a processor, determining a context of the first content and a context of the second content, determining a correlation between the context of the first content and the context of the second content, and identifying a plurality of ads as candidates for consideration. The method further includes, using the processor, ranking the plurality of identified ads, selecting an ad among the plurality of identified ads based at least in part on a result of the ranking, and providing the selected ad as the ad impression to be displayed to the user in response to receiving the request.
    • 提供目标在线广告的方法包括在网络环境中接收要向用户提供的广告印象的请求。 该请求包括第一内容和第二内容。 该方法还包括使用处理器确定第一内容的上下文和第二内容的上下文,确定第一内容的上下文与第二内容的上下文之间的相关性,以及将多个广告标识为候选 审议。 所述方法还包括:使用所述处理器对所述多个识别的广告进行排名,至少部分地基于所述排名的结果来选择所述多个识别的广告中的广告,并且将所选择的广告提供为要显示的广告展示 用户响应于接收到请求。