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1. 发明申请

US20150347482A1 OPTIMIZING A CONTENT INDEX FOR TARGET AUDIENCE QUERIES 有权
标题翻译：优化针对目标顾问的内容索引
公开(公告)号：US20150347482A1
公开(公告)日：2015-12-03
申请号：US14822760
申请日：2015-08-10
申请人： LinkedIn Corporation
发明人： Hardik N. Bati , Nihar N. Mehta
IPC分类号： G06F17/30 , G06N7/00
CPC分类号： G06F17/30321 , G06F8/443 , G06F17/30336 , G06N7/005
摘要： Apparatus and methods are provided for indexing electronic content to be served to users' mobile and/or stationary communications and computing devices. An index is composed of multiple slices, with each slice storing multiple entries and each entry representing one content item or one campaign or collection of content items. An entry is populated with tokens representing attribute/value pairs of a target audience of the content item and/or property/value pairs of the item or the item's campaign. A query or request to identify content items for serving to a particular user is similarly formatted with tokens representing attribute/value pairs of the user and/or item/campaign. Queries can then be executed rapidly across any or all index entries in any or all slices. Within a slice, entries may be sorted by value or score, and integer components within an individual entry may be sorted to facilitate rapid comparison with a query.
摘要翻译：提供了设备和方法，用于索引要被提供给用户的移动和/或固定通信和计算设备的电子内容。索引由多个片段组成，每个片段存储多个条目，每个条目表示一个内容项目或一个活动或内容项目集合。条目填充代表内容项的目标受众的属性/值对的令牌和/或项目或项目的活动的属性/值对。用于标识用于向特定用户提供服务的内容项目的查询或请求类似地用表示用户和/或项目/活动的属性/值对的令牌来格式化。然后可以在任何或所有切片中的任何或所有索引条目快速执行查询。在切片内，条目可以按值或分数进行排序，并且单个条目中的整数分量可以被排序以促进与查询的快速比较。

2. 发明授权

US09779122B2 Optimizing a content index for target audience queries 有权
公开(公告)号：US09779122B2
公开(公告)日：2017-10-03
申请号：US14822760
申请日：2015-08-10
申请人： LinkedIn Corporation
发明人： Hardik N. Bati , Nihar N. Mehta
IPC分类号： G06F17/30 , G06F9/45 , G06N7/00
CPC分类号： G06F17/30321 , G06F8/443 , G06F17/30336 , G06N7/005
摘要： Apparatus and methods are provided for indexing electronic content to be served to users' mobile and/or stationary communications and computing devices. An index is composed of multiple slices, with each slice storing multiple entries and each entry representing one content item or one campaign or collection of content items. An entry is populated with tokens representing attribute/value pairs of a target audience of the content item and/or property/value pairs of the item or the item's campaign. A query or request to identify content items for serving to a particular user is similarly formatted with tokens representing attribute/value pairs of the user and/or item/campaign. Queries can then be executed rapidly across any or all index entries in any or all slices. Within a slice, entries may be sorted by value or score, and integer components within an individual entry may be sorted to facilitate rapid comparison with a query.

3. 发明申请

US20170178253A1 USER DATA STORE FOR ONLINE ADVERTISEMENT EVENTS 审中-公开
公开(公告)号：US20170178253A1
公开(公告)日：2017-06-22
申请号：US14975735
申请日：2015-12-19
申请人： LinkedIn Corporation
发明人： Christos Koufogiannakis , Lihong Pei , Hardik N. Bati
IPC分类号： G06Q50/00 , G06Q30/02
CPC分类号： G06Q50/01 , G06Q30/0254
摘要： A machine may be configured to manage user data in a user data store. For example, the machine identifies a rule associated with a campaign for serving online ads in a social networking service (SNS). The rule specifies a maximum number of user events associated with the online ads included in the campaign to occur during a time window, for a member of the SNS. The machine identifies a bucket that stores metadata pertaining to user events associated with the particular member that occurred during a time period that corresponds to the time window specified in the rule. The machine performs an analysis of the metadata pertaining to the user events associated with the particular member that occurred during the time window specified in the rule. The machine determines that, for the particular member, the rule is not violated based on the performing of the analysis of the metadata.

4. 发明申请

US20170091807A1 TRACKING INTERACTION WITH SPONSORED AND UNSPONSORED CONTENT 审中-公开
公开(公告)号：US20170091807A1
公开(公告)日：2017-03-30
申请号：US14926548
申请日：2015-10-29
申请人： LinkedIn Corporation
发明人： Qi Liu , Yawen Wei , Lihong Pei , Hardik N. Bati , Sanjay Sureshchandra Dubey , Waitat Peter Poon
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0246 , G06Q30/0273 , G06Q30/0277 , H04L67/22
摘要： Generally discussed herein are methods, systems, and apparatuses for tracking user interaction with sponsored and/or unsponsored content. A method can include monitoring a first database on which data is stored regarding sponsored content billing and campaign performance monitoring for changes to the data of the first database, the first database partitioned into a plurality of partitions, the advertiser identification uniquely indicating an entity that initiated an advertising campaign on the website, aggregating changes to the data in multiple partitions of the plurality of partitions into a single buffer of a plurality of buffers, updating a plurality of cache tables based on the aggregated changes to the data, the cache tables including hashmaps of campaign-level stats data, content-level stats data, campaign-level performance data of the campaign, and content-level performance data, transferring the data in the cache tables to a second database that stores data regarding billing and content performance monitoring.

5. 发明申请

US20170061473A1 MANAGING ONLINE AD SERVING 审中-公开
标题翻译：管理在线广告服务
公开(公告)号：US20170061473A1
公开(公告)日：2017-03-02
申请号：US14840436
申请日：2015-08-31
申请人： Linkedin Corporation
发明人： Lihong Pei , Hardik N. Bati
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0249
摘要： A machine may be configured to manage serving online ads. For example, the machine receives a communication from at least one of a primary source of communications or a secondary source of communications. The communication references a campaign of online ads served on behalf of an advertiser and indicates an exhaustion of a budget value associated with the campaign. The primary source of communications and the secondary source of communications are redundant sources of communications to the control system. The communication is generated by the primary source of communications or the secondary source of communications based on a tracked ad consumption event. The machine identifies, based on the communication, a campaign identifier associated with the campaign. The machine generates, based on the communication, a request to deactivate the campaign. The machine causes a deactivation of the campaign based on the request.
摘要翻译：可以将机器配置为管理投放在线广告。例如，机器从主要通信源或次要通信源中的至少一个接收通信。该通信引用代表广告客户投放的在线广告活动，并表明与广告系列相关联的预算值用尽。通信的主要来源和二次通信源是与控制系统的冗余通信源。该通信由主要的通信源或基于跟踪的广告消费事件的辅助通信源生成。该机器基于通信识别与该活动相关联的活动标识符。该机器根据通信产生一个停用活动的请求。该机器将根据请求停用活动。

6. 发明授权

US09183239B2 Optimizing a content index for target audience queries 有权
标题翻译：优化目标受众查询的内容索引
公开(公告)号：US09183239B2
公开(公告)日：2015-11-10
申请号：US13972579
申请日：2013-08-21
申请人： LinkedIn Corporation
发明人： Hardik N. Bati , Nihar N. Mehta
IPC分类号： G06F17/30 , G06F9/45
CPC分类号： G06F17/30321 , G06F8/443 , G06F17/30336 , G06N7/005
摘要： Apparatus and methods are provided for indexing electronic content to be served to users' mobile and/or stationary communications and computing devices. An index is composed of multiple slices, with each slice storing multiple entries and each entry representing one content item or one campaign or collection of content items. An entry is populated with tokens representing attribute/value pairs of a target audience of the content item and/or property/value pairs of the item or the item's campaign. A query or request to identify content items for serving to a particular user is similarly formatted with tokens representing attribute/value pairs of the user and/or item/campaign. Queries can then be executed rapidly across any or all index entries in any or all slices. Within a slice, entries may be sorted by value or score, and integer components within an individual entry may be sorted to facilitate rapid comparison with a query.
摘要翻译：提供了设备和方法，用于索引要被提供给用户的移动和/或固定通信和计算设备的电子内容。索引由多个片段组成，每个片段存储多个条目，每个条目表示一个内容项目或一个活动或内容项目集合。条目填充代表内容项的目标受众的属性/值对的令牌和/或项目或项目的活动的属性/值对。用于标识用于向特定用户提供服务的内容项目的查询或请求类似地用表示用户和/或项目/活动的属性/值对的令牌来格式化。然后可以在任何或所有切片中的任何或所有索引条目快速执行查询。在切片内，条目可以按值或分数进行排序，并且单个条目中的整数分量可以被排序以促进与查询的快速比较。

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