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1. 发明申请

US20080052413A1 SERVING LOCALLY RELEVANT ADVERTISEMENTS 有权
标题翻译：服务于当地相关广告
公开(公告)号：US20080052413A1
公开(公告)日：2008-02-28
申请号：US11467771
申请日：2006-08-28
申请人： Lee Wang , Wei-Ying Ma , Xianfang Wang , Xing Xie , Ying Li
发明人： Lee Wang , Wei-Ying Ma , Xianfang Wang , Xing Xie , Ying Li
IPC分类号： G07G1/14 , G06F15/16
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3087 , G06Q30/0267
摘要： A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.
摘要翻译：提供了一种用于向请求设备提供基于位置的广告的方法和系统。广告系统通过从多个广告源收集广告来聚合广告，从收集到的广告中提取数据，并以通用格式存储提取的数据。广告系统在聚合广告之后，将每个广告变换为由各种设备类型支持的协议特定的多种广告格式。当广告系统接收到广告的查询时，它识别匹配的广告并且基于位置对它们进行排名。然后，广告系统选择适合于请求设备的广告格式。

2. 发明授权

US08666821B2 Selecting advertisements based on serving area and map area 有权
标题翻译：根据服务区域和地图区域选择广告
公开(公告)号：US08666821B2
公开(公告)日：2014-03-04
申请号：US11467810
申请日：2006-08-28
申请人： Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
发明人： Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
IPC分类号： G06Q30/00 , G06F7/00 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0267 , G06Q30/0273 , G06Q30/0277
摘要： Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.
摘要翻译：提供了用于选择向计算设备的用户呈现的广告的方法和系统。广告系统基于候选广告的服务区域选择向用户显示的广告。广告系统选择其服务区域包含用户当前位置的那些候选广告。广告系统还可以基于当前正在显示给用户的地图区域来选择向用户呈现的候选广告。广告系统可以基于当前正在向用户显示的地图区域内的提供者位置来过滤候选广告。

3. 发明授权

US07650431B2 Serving locally relevant advertisements 有权
标题翻译：提供当地相关广告
公开(公告)号：US07650431B2
公开(公告)日：2010-01-19
申请号：US11467771
申请日：2006-08-28
申请人： Lee Wang , Wei-Ying Ma , Xianfang Wang , Xing Xie , Ying Li
发明人： Lee Wang , Wei-Ying Ma , Xianfang Wang , Xing Xie , Ying Li
IPC分类号： G06F15/16 , G06F3/00
CPC分类号： G06Q30/02 , G06F17/30867 , G06F17/3087 , G06Q30/0267
摘要： A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.
摘要翻译：提供了一种用于向请求设备提供基于位置的广告的方法和系统。广告系统通过从多个广告源收集广告来聚合广告，从收集到的广告中提取数据，并以通用格式存储提取的数据。广告系统在聚合广告之后，将每个广告变换为由各种设备类型支持的协议特定的多种广告格式。当广告系统接收到广告的查询时，它识别匹配的广告并且基于位置对它们进行排名。然后，广告系统选择适合于请求设备的广告格式。

4. 发明申请

US20080052151A1 SELECTING ADVERTISEMENTS BASED ON SERVING AREA AND MAP AREA 有权
标题翻译：基于服务区域和地图区域选择广告
公开(公告)号：US20080052151A1
公开(公告)日：2008-02-28
申请号：US11467810
申请日：2006-08-28
申请人： Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
发明人： Xing Xie , Xianfang Wang , Ying Li , Wei-Ying Ma , Lee Wang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0267 , G06Q30/0273 , G06Q30/0277
摘要： Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.
摘要翻译：提供了用于选择向计算设备的用户呈现的广告的方法和系统。广告系统基于候选广告的服务区域选择向用户显示的广告。广告系统选择其服务区域包含用户当前位置的那些候选广告。广告系统还可以基于当前正在显示给用户的地图区域来选择向用户呈现的候选广告。广告系统可以基于当前正在向用户显示的地图区域内的提供者位置来过滤候选广告。

5. 发明申请

US20070233864A1 Detecting Serving Area of a Web Resource 有权
标题翻译：检测Web资源的服务区域
公开(公告)号：US20070233864A1
公开(公告)日：2007-10-04
申请号：US11277704
申请日：2006-03-28
申请人： Xing Xie , Lee Wang , Qi Zhang , Wei-Ying Ma
发明人： Xing Xie , Lee Wang , Qi Zhang , Wei-Ying Ma
IPC分类号： G06F15/16
CPC分类号： G06F17/3087 , H04L67/02 , H04L67/18 , H04W4/02 , H04W4/185
摘要： Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.
摘要翻译：提供了通过地址，查询内容和业务类别来确定网络资源的服务区域的方法和系统。位置系统可以基于访问网络资源的用户的地址来确定网络资源的服务区域。位置系统可以基于导致到网站的点击的查询术语来确定网站（或其他网络资源）的服务区域。位置系统可以基于网站的业务类别和与网站相关联的“提供商位置”来确定网站（或其他网络资源）的服务区域。

6. 发明授权

US07606875B2 Detecting serving area of a web resource 有权
标题翻译：检测网络资源的服务区域
公开(公告)号：US07606875B2
公开(公告)日：2009-10-20
申请号：US11277704
申请日：2006-03-28
申请人： Xing Xie , Lee Wang , Qi Zhang , Wei-Ying Ma
发明人： Xing Xie , Lee Wang , Qi Zhang , Wei-Ying Ma
IPC分类号： G06F15/16
CPC分类号： G06F17/3087 , H04L67/02 , H04L67/18 , H04W4/02 , H04W4/185
摘要： Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.
摘要翻译：提供了通过地址，查询内容和业务类别来确定网络资源的服务区域的方法和系统。位置系统可以基于访问网络资源的用户的地址来确定网络资源的服务区域。位置系统可以基于导致到网站的点击的查询术语来确定网站（或其他网络资源）的服务区域。位置系统可以基于网站的业务类别和与网站相关联的“提供商位置”来确定网站（或其他网络资源）的服务区域。

7. 发明授权

US08078394B2 Indexing large-scale GPS tracks 有权
标题翻译：索引大型GPS轨道
公开(公告)号：US08078394B2
公开(公告)日：2011-12-13
申请号：US12037263
申请日：2008-02-26
申请人： Longhao Wang , Yu Zheng , Xing Xie , Wei-Ying Ma
发明人： Longhao Wang , Yu Zheng , Xing Xie , Wei-Ying Ma
IPC分类号： G06F17/00
CPC分类号： G06F17/30551 , G06F17/30241 , G06F17/30327 , G06F17/30333
摘要： Described is a technology by which uploaded GPS data is indexed according to spatio-temporal relationships to facilitate efficient insertion and retrieval. The indexes may be converted to significantly smaller-sized data structures when new updates to that structure are not likely. GPS data is processed into a track of spatially-partitioned segments such that each segment has a cell. Each cell has an associated temporal index (a compressed start-end tree), into which data for that cell's segments are inserted. The temporal index may include an end time index that relates each segment's end time to a matching start time index. Given query input comprising a spatial predicate and a temporal predicate, tracks may be searched for by determining which spatial candidate cells may contain matching results. For each candidate cell, the search accesses the cell's associated temporal index to find any track or tracks that correspond to the temporal predicate.
摘要翻译：描述了一种根据时空关系对上传的GPS数据进行索引的技术，以便于有效的插入和检索。当该结构的新更新不太可能时，索引可能会转换为显着更小的数据结构。 GPS数据被处理成空间分割的段的轨道，使得每个段具有一个单元。每个单元都具有关联的时间索引（压缩的开始结束树），该单元格的段的数据被插入到该时间索引中。时间索引可以包括将每个段的结束时间与匹配的开始时间索引相关联的结束时间索引。给定包括空间谓词和时间谓词的查询输入，可以通过确定哪些空间候选小区可以包含匹配结果来搜索轨道。对于每个候选小区，搜索访问小区的相关联的时间索引以找到与时间谓词相对应的任何轨道或轨道。

8. 发明授权

US08073789B2 Method and system for web resource location classification and detection 有权
标题翻译： Web资源位置分类和检测方法与系统
公开(公告)号：US08073789B2
公开(公告)日：2011-12-06
申请号：US12539555
申请日：2009-08-11
申请人： Chuang Wang , Wei-Ying Ma , Xing Xie
发明人： Chuang Wang , Wei-Ying Ma , Xing Xie
IPC分类号： G06N5/00
CPC分类号： G06F17/3087 , H04L67/02 , H04L67/18 , H04W4/02
摘要： A method and system for identifying locations associated with a web resource is provided. The location system identifies three different types of geographic locations: a provider location, a content location, and a serving location. A provider location identifies the geographic location of the entity that provides the web resource. A content location identifies the geographic location that is the subject of the web resource. A serving location identifies the geographic scope that the web page reaches. An application can select to use the type of location that is of particular interest.
摘要翻译：提供了一种用于识别与web资源相关联的位置的方法和系统。位置系统识别三种不同类型的地理位置：提供者位置，内容位置和服务位置。提供商位置标识提供网络资源的实体的地理位置。内容位置标识作为Web资源主题的地理位置。服务位置标识网页到达的地理范围。应用程序可以选择使用特别感兴趣的位置类型。

9. 发明授权

US07895148B2 Classifying functions of web blocks based on linguistic features 有权
标题翻译：基于语言特征分类网页功能
公开(公告)号：US07895148B2
公开(公告)日：2011-02-22
申请号：US11742283
申请日：2007-04-30
申请人： Wei-Ying Ma , Xiangye Xiao , Xing Xie
发明人： Wei-Ying Ma , Xiangye Xiao , Xing Xie
IPC分类号： G06N5/00
CPC分类号： G06Q10/10
摘要： A classification system trains a classifier to classify blocks of the web page into various classifications of the function of the block. The classification system trains a classifier using training web pages. To train a classifier, the classification system identifies the blocks of the training web pages, generates feature vectors for the blocks that include a linguistic feature, and inputs classification labels for each block. The classification system learns the coefficients of the classifier using any of a variety of machine learning techniques. The classification system can then use the classifier to classify blocks of web pages.
摘要翻译：分类系统训练分类器将网页的块分类为块的功能的各种分类。分类系统使用训练网页训练分类器。为了训练分类器，分类系统识别训练网页的块，为包括语言特征的块生成特征向量，并为每个块输入分类标签。分类系统使用各种机器学习技术中的任何一种学习分类器的系数。然后，分类系统可以使用分类器对网页块进行分类。

10. 发明申请

US20100179759A1 Detecting Spatial Outliers in a Location Entity Dataset 有权
标题翻译：在位置实体数据集中检测空间异常值
公开(公告)号：US20100179759A1
公开(公告)日：2010-07-15
申请号：US12353940
申请日：2009-01-14
申请人： Yu Zheng , Jianqiao Feng , Xing Xie , Wei-Ying Ma
发明人： Yu Zheng , Jianqiao Feng , Xing Xie , Wei-Ying Ma
IPC分类号： G06F17/00
CPC分类号： G01S19/40
摘要： Disclosed herein are one or more embodiments that arrange a plurality of location entities into a hierarchy of location descriptors. One or more of the disclosed embodiments may determine whether one of the location entities is a spatial outlier based at least in part on presence of one or more other location entities within a predetermined distance of the one location entity. Also, the other location entities and the one location entity may share a location descriptor.
摘要翻译：这里公开了将多个位置实体排列成位置描述符的层次结构的一个或多个实施例。所公开的实施例中的一个或多个可以至少部分地基于一个位置实体的预定距离内的一个或多个其他位置实体的存在来确定位置实体之一是否是空间异常值。此外，其他位置实体和一个位置实体可以共享位置描述符。

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