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    • 9. 发明申请
    • PACKAGED FOOD PRODUCT
    • 包装食品
    • US20150360840A1
    • 2015-12-17
    • US14655678
    • 2013-12-20
    • KRAFT FOODS GROUP BRANDS LLC
    • Muluken TilahunDaniel DoucetteDaniel R. FeldmeierParis Alexander Edwards LowitzStacy Alycia Thomas Castro
    • B65D77/28B65D85/00B65D77/20
    • B65D77/28B65D25/22B65D25/24B65D77/20B65D85/70B65D2207/00B65D2577/2091
    • A packaged food product may incorporate an angled back card to improve stability by providing an enlarged footprint when the package is standing upright, i.e., vertically oriented. The angled back card can provide a wider base of support between the front of the product and the back card to improve the ability of the package to be self-supporting in an upright position, i.e., to stand up reliably on a shelf without leaning on other structures for external support. The package may be generally dumbbell-shaped as viewed from the front and/or from other angles, and may comprise a center portion that is narrower and/or shallower than adjacent end portions. This may facilitate handling of the product by the consumer and also may help to provide the product with an impactful appearance and theme at retail when the product is viewed from the front and/or from other angles. The product may include high-protein food items, consistent with the theme established by the shape, and may include prominently-displayed information about the protein content of the food items.
    • 包装的食品可以包括成角度的后卡,以通过当包装直立时即垂直定向时提供扩大的覆盖面来改善稳定性。 斜背卡可以在产品的前部和后卡之间提供更宽的支撑基座,以提高包装在直立位置上自支撑的能力,即可靠地站立在货架上而不倾斜 其他结构外部支持。 从前面和/或从其它角度看,该包装件通常可以是哑铃形的,并且可以包括比相邻端部部分更窄和/或更浅的中心部分。 这可以促进消费者对产品的处理,并且当从前面和/或从其他角度观察产品时,也可以帮助在零售时向产品提供有冲击的外观和主题。 该产品可以包括高蛋白食品,符合形状所确定的主题,并且可以包括关于食品的蛋白质含量的突出显示的信息。